Even as new opportunities open up in the moist wound dressings market, growth is being stifled by cost-cutting measures in regions with staggering economies. Clinicians however are faced with the challenge of meeting a rapidly growing demand for advanced wound care products as rates of diabetic ulcers, pressure ulcers and surgical wounds rise. The world market for moist wound dressings estimated to be over $4 billion in 2010 is projected to grow by another billion by 2015. Growth rates will improve as regional economies begin to recover. Important trends in this market: Antimicrobial dressings that can prevent infection or reduce bacterial load in infected wounds are in great demand. They are effective against MRSA (methicillin-resistant staphylococcus aureus) and other antibiotic-resistant pathogens. The most common are silver dressings which actively release silver ions. Newer antimicrobial dressings with agents like PHMB or activated charcoal are being launched, providing alternatives for patients who cannot tolerate silver. Composite dressings that combine physical and chemical properties of two or more types of moist dressings offer superior functionality, e.g. Versiva gelling foam dressing with Hydrofiber ® from ConvaTec is a conformable, easy to apply foam dressing with enhanced absorption capacity provided by the Hydrofiber®. Foam dressings, popular for their versatility and affordability are the largest segment accounting for 40% to 50% of the world market in the upcoming years. Semi-permeable film dressings (also known as transparent film dressings) are a slow growing segment in established markets. Applications as a primary moist dressing are relatively limited, although use as a secondary dressing or integration in a composite wound dressing is growing. Alginate dressings and their higher-end, high-tech counterparts which are the hydrofiber dressings are well known for their exudate-absorption capacity; these segments are expected to grow robustly over the forecast period with manufacturers launching new composites containing these materials. Hydrogel dressings and hydrocolloid dressings, preferred for wound with slough and low levels of exudate will grow at a slower rate. Collagen dressings are new advanced products offering not only a moist wound environment but also promoting active wound healing. Brand to brand variation within the same dressing category appears to be minimal, creating intense competition for most types of advanced wound dressings. The report provides market estimates and forecasts, competitive strategies, market share of leading companies in addition to discussing technology trends and utilization trends on a global level. New technology is helping manufacturers stay ahead. Dressings which actively release silver ions to combat pathogens, new polymers and composites to optimize exudate management.

1. Moist Wound Dressings Markets
Worldwide
Report Highlights
January 2012

2. Report Benefits
This report can help in:
• Assessing the market for Moist Wound Dressings, growth
segments, and growth regions.
• Understanding market drivers and restraints, market
segmentation, and competitive segmentation.
• Strategic planning and competitive strategy.
• Identifying opportunities for partnerships and alliances.
© 2012 Marketstrat, Inc., All Rights Reserved 2

3. Key Takeaways
• The world market for moist wound dressings including foams, semi-permeable/ transparent films, alginates, hydrofibers,
hydrogels, hydrocolloids and collagen, was over $4 billion in 2010 growing at a CAGR of 4.5 percent over the next few years.
• Key Drivers: Rising incidence of chronic wounds (diabetic wounds, pressure ulcers) and acute wounds (surgical); trend
toward preventive healthcare; innovative products, availability of reimbursement for most dressings; demand in emerging
healthcare markets.
• Key restraints: High costs compared to traditional dressings, shortage of trained staff and facilities in some regions,
reimbursement restrictions, competition with other moist dressings, price competition, and complex regulatory approval
process for combination products.
• Key product segments: Largest segment is foam dressings, largest market is the US; fastest growing market is China.
• Key Technologies: Hydrofiber® (carboxymethylcellulose) has been the most significant recent innovation; antimicrobial
agents such as Ag ions and PHMB are also important advances. These products as well as composites target the biggest
challenges in wound management, namely exudate management and infection management.
• Opportunities: Dressings which are combination products, affordable, dressings with broad spectrum antimicrobial agents
and agents which promote healing. Regional segments with greatest opportunities are emerging markets.
• Leaders: Smith and Nephew, Convatec, 3M, Systagenix and Molnlycke followed by Hartmann, Coloplast, Kendall (Covidien) and
AMS.
• Innovative Niche Players: Covalon Technologies Ltd., Dermasciences Inc., Exciton, Innocoll Inc., Occulus Innovative Sciences, Inc. and
Polyremedy.
© 2012 Marketstrat, Inc., All Rights Reserved 3

4. Sample Data Table
LATAM - HYRDROFIBERS MARKET - REVENUE FORECASTS ($ Million, 2010-2018)
Year Revenues ($ Million) % of LATAM Mkt Growth (%)
2010 $53.2
2011 $55.1 3.7%
2012 $57.2 3.8%
2013 $59.7 4.3%
2014 $62.5 4.7%
2015 $65.7 5.2%
2016 $69.2 5.4%
2017 $73.1 5.6%
2018 $77.4 5.9%
CAGR 4.8%
Notes:
1. Includes hydrofibers for wound dressing
2. Data are at the manufacturer level
Source: Marketstrat®
© 2012 Marketstrat, Inc., All Rights Reserved 4

5. Sample Data Table
World - Foam Dressings Revenue Forecasts by Country/Region - 2010-2018 ($ Mill)
2010 2011 2012 2013 2014 2015 2016 2017 2018 TOTAL
USA $738.1 $765.3 $795.3 $829.3 $866.5 $906.9 $952.3 $1,002.3 $1,057.0 $7,913.0
CANADA $31.0 $32.3 $33.8 $35.3 $37.0 $38.9 $41.0 $43.5 $46.2 $338.9
LATAM $48.0 $49.8 $51.9 $54.3 $57.2 $60.6 $64.4 $68.8 $73.8 $528.8
GERMANY $101.1 $105.1 $109.5 $114.3 $119.6 $125.5 $131.9 $139.0 $147.0 $1,093.0
FRANCE $95.9 $99.3 $103.1 $107.6 $112.4 $117.8 $123.9 $130.5 $137.9 $1,028.5
UK $81.2 $84.5 $88.5 $92.7 $97.6 $102.9 $108.6 $115.0 $122.3 $893.4
ITALY $69.7 $72.2 $74.9 $77.8 $80.9 $84.3 $88.0 $92.2 $96.9 $736.8
JAPAN $166.1 $172.2 $178.8 $186.4 $195.2 $204.8 $215.6 $227.5 $240.8 $1,787.3
CHINA $57.6 $61.0 $64.7 $68.8 $73.5 $78.8 $85.2 $92.5 $100.9 $683.0
INDIA $44.3 $46.1 $48.2 $50.5 $53.2 $56.4 $60.0 $64.3 $69.3 $492.3
ROW $280.5 $294.9 $310.7 $328.1 $347.2 $369.7 $393.2 $420.6 $445.2 $3,190.0
TOTAL $1,713.3 $1,782.8 $1,859.4 $1,945.0 $2,040.3 $2,146.5 $2,264.4 $2,396.1 $2,537.2 $18,685.0
GROWTH (%) 4.1% 4.3% 4.6% 4.9% 5.2% 5.5% 5.8% 5.9%
Notes:
1. ROW includes all countries/regions other than USA, Canada, Latam, Germany, France, UK, Italy, Japan, China, India and ROW
2. Data are at the manufacturer level; US $ Mill
Source: Marketstrat™
© 2012 Marketstrat, Inc., All Rights Reserved 5

6. Sample Data Chart
GERMANY - HYRDROGELS MARKET - REVENUE FORECASTS ($Million, 2010-2018)
$12.0 4.0%
$10.0 3.5%
3.0%
Revenues ($ Million)
$8.0
2.5%
%Growth
$6.0 2.0%
1.5%
$4.0
1.0%
$2.0
0.5%
$0.0 0.0%
2010 2011 2012 2013 2014 2015 2016 2017 2018
Revenues ($ Million) Growth (%)
© 2012 Marketstrat, Inc., All Rights Reserved 6

7. Report Stats
Category Detail
Regions Covered United States; Canada; LATAM, Germany, France, UK, Italy,
Japan, China, India; Rest of the World (ROW)
Product/Market 

Foam dressings
Semi-permeable (transparent) film dressings
Segments  Alginate dressings
 Hydrofiber/ CMC dressings
 Hydrogel dressings
 Hydrocolloid dressings
 Collagen dressings
Company Profiles 136 Companies
Market Estimates/ 2010-2018
Forecasts
Report Code 328-12
Price $2995 (single-user license); $5990 (corporate license)
No. of Pages 333 pages; 112 data tables; 103 charts
Publication Date January 2012
© 2012 Marketstrat, Inc., All Rights Reserved 7

8. About Us
Marketstrat specializes in Medical Market Research. We assist companies
with market, technology, and best practice strategies & intelligence,
through a unique combination of published reports, solutions, and
services.
Our strengths include: a deep understanding of the medical devices value
chain, state-of-the-art data collection tools, and a robust research
methodology.
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Pleasanton, CA 94588, USA.
Email : info@marketstrat.com
Phone: 925-263-4455
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