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Web Analytics Association www.webanalyticsassociation.org Presented By: Ralf Haberich (Co)-Chairman Germany Köln, September 2010
Bringing it together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WAALA by RHaberich WAW
WAALA W eb   A nalytics   A ssociation   L ate   A fternoon by RHaberich by RHaberich
WAALA Meet, Greet, Network, Know, Learn, Laugh by RHaberich
WAALA Juni.  Düsseldorf  | Oktober.  Frankfurt   Oktober.  Wien  | November.  Zürich Februar.  München  |   September.  Köln by RHaberich
WAALA web-analytics-blog.de/tags/waala by RHaberich

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Web Analytics Association Conference Benefits

Notas del editor

  1. Vision: Leading authority of excellence in digital marketing measurement
  2. Ca. 1.900 Mitglieder weltweit / nur 48 in Deutschland / WAA seit 2003, aber seit 1995 aktiv mit Omniture, WebTrends und Nedstat, IndexTools etc. Access to Information Members only website, webcasts, blogs, surveys Networking Opportunities Defining standards Continuing Education Discounts to WAA Base Camps, UBC/UCI program Discounts and Special Offers eMetrics Summits, SES, Internet M. Conference, ad:tech Access to Job Board and Resumes
  3. In Zeiten des WAW Web Analytics Wednesdays, Mobile Mondays, Online Marketing Donnerstagen habe ich eine neue Rubrik erfunden, die sich nicht starr an Tagen sondern an der Uhrzeit orientiert. Kann also beruhigen: kein Funnel Friday oder Segmentation Saturday... Ich präsentiere Ihnen WAALA.
  4. WAALA. Web Analytics Association Late Afternoon. Das Konzept ist einfach.
  5. Es geht darum, sich als WAA Mitglied auszutauschen, Standards zu diskutieren und vor allem zu sehen, welche Neuigkeiten sich im Bereich Web Analytics ergeben. Also auch Spaß zu haben und im Detail über Bücher, Statements und Blogeinträge zu diskutieren. Die Agenda folgt einem klaren Schema: von 17.30h bis 19.30h mit offenem Ende natürlich, stellen Anbieter oder Anwender ihren Meetingraum zur Verfügung und präsentieren eine Fallstudie bzw. die neuesten Erkenntnisse aus der Analyse.
  6. Natürlich: meine Idee, die weit entfernt von einer Revolution ist, aber WAA Mitglieder / Web Analytics Interessierte zusammenbringen soll, bereits mit Kollegen und Geschäftsfreunden diskutiert => Daten und Städte bereits nennen. Zwar beschränkt sich mein Bereich als Country Manager Germany offiziell auf Deutschland and ich konnte bereits Partner für Österreich und die Schweiz gewinnen = deutschsprachiger Raum bedient. Juni in Düsseldorf – August in Frankfurt – Oktober in Wien – November in Zürich
  7. Alle Details zu dieser Web Analytics Veranstaltungsreihe auf meinem Blog. Freue mich über Interesse – nun an diesem digitalen Tag danke für analoge Aufmerksamkeit.