Marlabs Capabilities Overview: Education and Media - Publishing

Marlabs Capabilities Overview
© 2016, Marlabs - Confidential
Contact@marlabs.com
+1 (732) 694 100
www.marlabs.com
Education & Media

• Founded in 1996
• 2100+ employees
• Consistent year-on-year revenue growth
• 100+ blue-chip clients across multiple verticals
• IP driven global consulting and software services
• Headquarters in Piscataway, NJ – USA
• Global delivery headquarters in Bangalore, India
• CMMI Level 5 and ISO/IEC 27001: 2013 certified
Marlabs Snapshot
2
Global Locations
Strategic PartnershipsAwards and Recognition Verticals Serviced
Overview
35%
22%
9%
23%
11%
Banking, Finance,
Insurance
Media &
Education
Transportation &
Logistics
Healthcare & Life
Sciences
Retail & Others

Global presence to drive speed and value
Key locations
3
Marlabs Corporate HQ: One Corporate Place South, Piscataway NJ
• Global Data Center
• Network Operations Center
• Sales, Acct. Management & Operations Support
• Onshore Development Center
Marlabs North American Training Facility Broadhead Road, Bethlehem, PA
• Global Training Facility
• Multi-Discipline Center of Excellence
• Onshore Development Center
• DR Data Center
Global Development Center BWTC, Bangalore, India
• Global Development Center
• Multi Discipline Center of Excellence
• Asia-Pacific Data Center
• Network Operations Center
Global Development & Training Center Udayaravi Road, Mysore, India
• Global IV&V Center and CoE
• Asia-Pacific Training Facility
Global Development Center & CoE Infopark, Kochi, India
• Centers of Excellence

Partners in our success
Customers
4
Media & Education
Banking, Financial Services,
Insurance
Healthcare & Life Sciences
Logistics & Hospitality Retail & others

Secure, scalable & state-of-the-art
Infrastructure
5
• 20,000 Sq. Ft. of infrastructure
area (option to expand)
• N+1 infrastructure topography
• Dual and diverse power feed
• Lit with multi-entrance
fiber rings
• State-of-the-art backup system
& power unit
• Redundant service providers
for guaranteed network uptime
• Dedicated secure channel
• VLAN for ODC isolation with
selective access using ODC
gateway
• Restricted access monitored by
card and CCTV
• Two factor authentication and
biometric finger print scan
• Advance intrusion prevention
capabilities
• ISO 27001 compliant
information security practices
• Full disaster recovery for
hosted applications
• FM200 fire suspension system
for complete protection
• Multisite Network Operations
Center (NOC) for monitoring
and management
• Scalability and extending T1/T3
circuit to alternate DR sites
SSAE 16 Type II Compliant
Data Center, Piscataway, NJ
Guaranteed Security Disaster Recovery

The expertise driving our solutions and services
Centers of Excellence
7
• Improve legacy and proprietary
Integration with current
solutions/software
• Positive impact on usability and
architecture decisions among project
teams
• Increase overall user adoption
• Implement the best practices for the
development of solutions
• Promote cross-platform flexibility
• Rapid scale up for project
requirements
Marlabs Centers of Excellence (CoE)
Primary objectives
Industrialized assets
and methods
Innovation
Architecture based on
cost/benefit analysis
Skills and Resources Alliance ecosystem
Microsoft
Java/ Open
Source
Digital Asset
Management
(DAM)
Testing
DW/BI &
Analytics
Mobile
Infrastructure,
Security & Cloud
UI/UX ERP/ CRM

Client Project
Stakeholders
Customer Centric Blended Model
Client Engagement
8
Client Executive
Sponsor
Client Program
Manager
Client Project
Manager
Client
SME’s
IT &
Infrastructure
Marlabs
Executive
Sponsor
Marlabs Account
Manager
Business Analyst/
Lead Developer
Technical
Architect
IT &
Infrastructure
Programmer/
Analysts
Quality
Assurance
IT &
Infrastructure
Client Team Marlabs On-Site/Off-Site Team Marlabs Off-Shore Team
• Strong Transition Mgmt.
• Peer to Peer Communication
• Defined Escalation Process
Steering
• Business Alignment
• Work Prioritization
• Metrics Monitoring
Project
Management
Requirements/
Deliverables
Task Monitoring
& Control
Project Status
Issue Management
Work
Packages
Technical Specs
Project Lead /
Manager
Project Lead /
Manager

Center Of Excellence - Objectives
Marlabs Service Offerings

Service Offerings
Microsoft
10
Microsoft Dynamics
Cloud Offerings
SharePoint Portals & Collaboration
Application Development &
Maintenance
Microsoft BI
Data Warehouse,
Big Data, Integration
(SQL Server, SSIS)
Microsoft CRM
development &
Migration
Development
Services for
Azure, EC2
SharePoint
Development
Web Application
Modernization to
work with Mobile
devices
Custom Application
Development
Legacy Modernization
SharePoint Governance
and Migration
SharePoint Testing
Cloud Migration to Azure
and EC2
Office365, Hosted CRM
Microsoft Dynamics GP
development & Migration
R&D Services
Reports, Analysis,
Dashboards
(RS/SS/Performance
Point)
SharePoint Integration, Power
View, Power Pivot

Code
Build
Test
DeployDevelopment
Cycle
JAVA
Development
Platform
Continuous Integration
(Hudson)
IDE with Plugins
(Eclipse)
Monitoring Code
Matrix (Sonar)
Artifact
(Nexus)
Accelerators
Secure Code
Repository
Core
Components
Email
Alert
Monitoring
Availability
Scalability
Reliability
SQL NoSQL
Postgres
Development Platform
Java
11

Enterprise Transformation, Legacy Migration
and SOA Capabilities
12
Consulting
SOA Certified Consultants
equipped with framework
Enterprise Transformation
Strategy
Framework for Application
Portfolio Optimization
Support from Offshore
Technology Architects
Implementation
Oracle, IBM and TIBCO SOA
Suites Experience
Open Source Implementation
Experience
Partnerships with industry best
SOA tool vendors
EAI Experience
Testing
SOA Testing Expertise
Open Source Testing Tools
Expertise
Enterprise Transformation, Legacy Migration and SOA Services
Competencies
APO Through SOA SOA Driven Integration Legacy modernization SOA Reference Architecture

Visualizations / Analytics / Predictive Sciences
Insights to Analytical Decisions
13
• BI Roadmap
• Tool Evaluation
• Performance Tuning
• SSIS / SSRS
• Informatica
• Data Stage
• OBIEE
• QlikView
• Tableau
• SpotFire
• SAS
• R
• KNIME
Assessments
And
Consulting
Data
Warehousing
Dashboards
&
Visualizations
Predictive
Sciences
Database Management Data Warehousing Analytics
Solutions Based Approach
Deployment Hosting Batch Monitoring DWH Maintenance

Offerings overview
UI/UX – Usability Engineering
15
UX Strategist for social media
Web Analytics and SEO
UX strategy for DAMs solutions
Web and Mobile User Experience Design
Software Development using UX Methodologies
Expert Usability Review Services
Quality Planning and User Advocacy Consulting and Training
IA UI UX
Responsive
Design
Interactive
Design
Usability

End-to-end capability in SAP applications
SAP Solutions/Services
16
Global Implementation Partner in SAP
Mobility on HANA, Global Application
Support & Maintenance, Global
template rollouts,
Enhancement/development projects,
Application performance tuning,
Archiving.
ABAP development, SAP Net Weaver
Gateway, Basis, Security & GRC, BW,
Business Objects(BOBJ), HANA
development, Enterprise Portal (EP),
SAP Mobility applications development
(SMP 4.0 with UI5/FIORI, UX, Gateway)
Sales & Distribution, MM, FI/CO, PP,
HCM, CRM, SCM-QM, SCM-PM, APO
 Business Analysis
 Planning and Blueprinting
 Gap Analysis and Fitment Analysis
 Migration Study
 Project Scoping and Sizing
 Project Management
 Functional Consulting
 Customization.
 Technical Development (ABAP,
HANA,BASIS Support, EP, BW/BO)
 Enhancement/ Development
 Data Migration
 Offshore Technical
 Services Integration of SAP
 ERP with Other Systems
 Data Archiving
 Performance Fine tuning
 Testing projects in SAP
 Application Maintenance & Support,
24*7 support
 Enhancements / CRs
 Template Roll-out
 Troubleshooting,
 Fine Tuning of
 Configuration. Programs
 User Education & Training
PRE-
IMPLEMENTATION
SERVICES
OTHER
SERVICES
IMPLEMENTATION
SERVICES
POST
IMPLEMENTATION
SERVICES
SERVICE AREAS FUNCTIONAL SKILLS TECHNICAL SKILLS

Capability Overview
Salesforce.com
17
Our Salesforce
Practice strength
has been
augmented
through our
acquisition of a
Salesforce Gold
Cloud Alliance
Partner. Marlabs
now has more than
100 certified
Salesforce.com
consultants.
Enables the
customers to
leverage the talent,
expertise and best
practices that have
been built and
evolved over 380+
projects
Our Salesforce
Practice offerings
ensure end-to-end
implementation of
Salesforce CRM
for our customers
by mapping their
business objectives
Other offerings
include feasibility
analysis of
Force.com
platform for
custom application
development,
custom application
development,
migration form
mother CRM to
Salesforce,
evaluation of
AppExchange
applications and
administration
Capabilities
provided for
analyzing,
designing,
developing and
maintaining
applications &
integrations on
salesforce.com
Platform:
• Implementation/
Rollouts
• Custom Application
Development &
Integrations
• Administration
Services
• Collaborative
Services
• Training Services

Comprehensive support of your environment
Infrastructure Services
18
• Application hosting services
• Enterprise Monitoring Services
• IT Service Desk
• Network Services
• Server Management
• DR Services
• Sysadmin Services
• DBA Services
• Managed Email Services
• Virtualization Optimization Services
• DevOps Services
• Infra consolidation Services
• Network Assessment &Transformation
• Unified Communication Solutions
• Application migration to Cloud
• Managed Cloud Services
• Hybrid Cloud Implementation
• Private Cloud implementation
• Cloud based DR
• Microsoft Office 365 Services
Managed IT Services
Infrastructure Consulting
Services
Cloud Services
SLAs:
Availability SLA
Response SLA
Resolution SLA
Tech Platforms:
Windows, IBM (AIX),
Oracle, Solaris, Linux,
VMware, Xen, Parallels,
MS Hyper –V, Citrix
Tools:
Tivoli, BMC Patrol,
Nagios,
Solarwinds, MRTG,
Symantec, Veeam ,
Operations Manager ,
SCCM, WSUS
Solution
Accelerators:
OneConsole Platform
CMAT
Partner Leverage:
Microsoft Gold Partner
VMware Solution
Provider
Oracle Gold Partner
IBM Business Partner
AWS Advanced
Consulting Partner

Cyber
Security
Operations
Center
Holistic
Intelligence
Network
Surveillance -
NIKSUN
Vulnerability
Assessment
Log Collection
Correlation
and Analysis
Security
Device
Management
Security
Incident Plan
Development
Cyber Security
Incident
Management
Service Portfolio
Cyber Threat Management Service
19

Marlabs – Education & Media/Publishing Industry
Capabilities

Major Customers
Education & Media/Publishing Industry
21
Education Media & Publishing

Marlabs Offerings
Education Industry
Education –
Solution
Offerings
Learning
Management
Data and
Information
Management
Course
Inventory
E-Learning
Asset
Management
Portal
Development
Analytics &
Reporting
Scheduling
22

Compliance with
International Standards
(e.g. SCORM. AICC etc.)
Integration with ERP, LMS,
Document Management,
and other systems
Proven Expertise and Track
Record in Developing e-
Learning Solutions for
Numerous Clients
Multi-LanguageContent
Development Expertise
Integration Expertise
CampusVue SunGard Banner Blackboard Pearson eCollege Moodle
E-Learning
Learning
Management
System
Data
Warehouse
and Analytics
LMS
Integration
and Migration
Regulatory
Compliance
Management
for Skill
Knowledge-
based
Assessment
Multimedia
e-Content
Development
Managed
Hosting
Marlabs
E-Learning Capabilities
23

Education Analytics
Marlabs
Get a 360-degree view of student
progress and teacher performance.
Help reduce inefficiency, and free
up resources for the classroom.
Promote academic success.
Measure learning effectiveness.
Manage financial performance.
Reduce risk and complexity
E-Learning Landscape
Business Benefits
Content:
Content Management and
delivery with specialized
subject/evaluation
Predictive Model:
Combination of demographic
and student learning data;
records progress and
predicts future outcomes
Adaption Engine:
Customizes content delivery
for individual students’
performance/interests
Dashboard:
Conclusions of the predictive model are filtered
with feedback for students, faculty & admin.
Faculty &
Teachers
Researchers/
Developers
Administrators
Student LearningData:
Catalogs time-stamped
work within the learning
system
Intervention Engine:
Lets teachers, admin and
developers by pass the
automated system to
facilitate student
Student Information
System:
External demographic
student info
24

Engaging User Experience For Education
Building Immersive User Experience
Social
Motivation
Gamification
Collaboration
Knowledge
Streams
• Streaming knowledge as multiple
touch points (Example: Push
Notifications)
• Social motivation by setting social
goals and allowing peers to see the
progress
• Gamification for rewarding the
progress
• Collaboration for helping peers or
other roles.
Pillars of User Experience For Building Educational Applications
25

Competency
Intelligence
Advertising Tracking
Digital Asset
Management
Digital Rights
Management
Business Rights
Management
IP Rights
Management
Digital Media
Content Publishing
Social Networking
Platform
Web Content
Management
Solutions
Viewership ratings
and Research
Native Mobile
Application
development
Cross Platform
Mobile Development
Marlabs Offerings
Media/Publishing Industry
26

SharePoint Jive Tibbr
Salesforce.com
Chatter
Yammer Telligent
Capture Collective Intelligence
Streamline Communication
Foster Collaboration
Identify Key Assets
Increase
Productivity
User Experience Services (UI/UX):
Delivers world class Digital User Experience on Web, Mobile, and Tablet
platforms for clients with specific target audience needs. We are passionate
about your success, about helping you design and deliver the best possible
experiences and services through Persuasion, Emotion, and Trust Design (PET)
approach.
Enterprise Content Management:
Delivers unparalleled productivity gains to organizations by
helping them capture, manage, store, preserve and deliver their
information assets in the best possibly way.
E-Learning Solutions:
Provides a learner centric design to track performance and progress
with the flexibility of configuration, scalability, easy revisions and
maintainability and the ability to track performance and progress.
Portal Services:
Provides single gateway allowing the employees, customers, vendors and
suppliers to share, collaborate and contribute to the overall growth of the
extended enterprise.
Enterprise Social Network Services
Capability Overview
27

Marlabs Case Study
Client A private, nonsectarian American research university based in New York.
Need Design, build, deploy and demonstrate a Flexible Enterprise Service Bus Architecture to support on-line and
distance learning experiences at Client’s global campuses and beyond.
Marlabs Solution  Marlabs worked with Client’s Global Technology Services Department (GTS) on 10 months engagement to build
the necessary cloud infrastructure, enterprise service layer, enterprise data layer and any front end
application/delivery layers as required to deliver one “service” in the Sakai environment via a hybrid cloud
supported delivery model.
 The project kick started with a POC in an agile method over 12 weeks to develop a working prototype of the
Service Oriented Enterprise Architecture in 6 sprints.
 On successful completion and validation of this POC, Marlabs has undertaken building out the remaining
services to arrive at a comprehensive enterprise service architecture supporting the global Client’s community
and re-built the current Customer’s public portal to a new platform supporting the following capabilities:
• Timely delivery of content which is mobile friendly
• Data Integration with Core Services
• Personalized geo-aware content delivery
• Manage Federated Content management
• Enhance and adapt social networking and collaboration
• To leverage cloud infrastructure for high availability and scalability solution.
• Some of the key architectural benefits from the approach to architecting the portal solution are Loose Coupling,
Layering, Service Logic Abstraction and a Single Data model that is provided for all persistent entities in the
system. WSO2 was configured and deployed to assist in Sakai integration with LTI tools.
Benefits  Time to Market (RAD) and Best in Class Comparison
 Optimized costs: License Cost, Deployment Cost
 Availability of pre-built components
 Validation using Proof of Concepts.
Technology Platform WS02, Amazon Web Services (AWS), Java EJB, Sakai environment, Liferay, custom RAD tool, SOAP & HTTP
protocol.
29

Marlabs Case Study
Client International Network of Higher Educational Institutions
Need Manage instructional delivery and marketing across global campuses from central location.
Marlabs Solution  Each university has own portal where students login to access course material, grades.
 Solution pulls in information from these individual portals into a common portal.
 Integrates with CRM system to manage student-targeted marketing activities.
 Tracks range of metrics such as student attrition, graduation rates on education delivery front.
 Tracks number of students targeted, conversion rates vis-à-vis students signed up, sign-up
information for individual courses etc. on sales & marketing front.
 Built using multi-institutional architecture with data marts for different areas that roll up into the
data warehouse.
 Users are global – US corporate office as well as in the various campuses across the globe.
Benefits  Enables faster, better decisions.
 Helps set, manage, and track performance management goals through KPIs and dashboards.
 Provides insight into educational/geographical areas to focus on.
 Helps analyze causes of student attrition and lowers attrition levels.
Technology Platform Oracle 10G, Informatica 8.x, Business Objects XI, Xcelcius
30

Marlabs Case Study
Client Leading Provider of Knowledge and Education Solutions
Need  Maintain and support their specialized e-learning software products
 Also provide feature enhancement, integration and migration services.
Marlabs Solution  Provided Single Sign On facility, Feature enhancements for client’s application and Migration of the
entire application from the ASP platform to .NET.
 Created a common unified .NET components to make the application dynamic in nature, and used
resource files to minimize the code changes for future maintenance.
 Provided application error fixes, modifications to existing applications, and root cause analysis of
defects.
 Developed application enhancements and modifications as well as rigorous testing process prior to
release to production.
 Constantly monitored application performance to implement process improvements in the software as
needed.
 Provided technical support services that included user support, production support, and servicing of
customer inquiries.
Benefits  Enhanced quality, performance and accuracy of their products.
 Faster time to market and reduced total cost of ownership.
 Availability of history of defects.
 Added stability of the product and improved software processes.
Technology Platform Microsoft ASP, ASP.NET, SQL Server 2000, Windows 2003 Server Operating System
31

Marlabs Case Study
Client One of the Oldest Institution for Higher Learning in US
Need  Reduce Operational Expenses for managing Linux Infrastructure.
 Increase availability of Shrodinger and Webmol Application.
Marlabs Solution  Provided Linux Server Administration services based on defined SLAs
 Services based on ITIL based practices and Standard Operating Procedures
 Services included OS patch updates and troubleshooting hardware and software malfunctions.
 Assisted with enhancing performance of all servers by periodic cleaning up of disc and guiding with
maintaining hardware by adding required components like memory and other performance
improvement devices.
Benefits  Leveraged Offshore model for reducing Operational Costs.
 Improved Service Levels through a strong SLA driven model.
 Access to quality resources and flexible staffing model.
Technology Platform Linux
32

Marlabs Case Study
Client One of the World's Leading Marketing Communications Agencies
Need Flexible solution to manage detailed advertising media plans and analyze results for one of their large
clients.
Marlabs Solution  Developed a multi-agency, web-based application to coordinate and execute detailed media plans
nationwide.
 Application made possible detailed, executable plans down to specific weeks, days, and time slots;
while identifying the actual creative used for each slot.
 Helped set campaign targeting – for a quarter or an entire year – on a product or region or
demographic segment.
 Generated singular, unified view of planned spend, projected spend, and actual spend across agencies
and divisions.
Benefits  Provided single integrated view of nationwide media activity .
 Eliminated manual tracking of media activity with spread sheets.
 Enhanced the level of coordination between the different agencies.
 Raised business agility with the ability to change plans at any time.
 Increased return on investment through more effective tracking and monitoring.
Technology Platform .NET, Microsoft SQL Server, SQL Server Analysis Services, SQL Server Reporting Services
33

Recent Implementations
Retail & Manufacturing
34

Marlabs Case Study
Client World's leading publisher of Science and Health Information
Need  Client's existing websites to be developed with more user friendly UI design to address the existing usability
issues in the current website.
 Revamp the existing applications ElsMediaKits’, ‘Reprints’ & ‘MMPS’ with new UI, usability and admin
interface
Marlabs Solution  Complete ownership of entire Application Development includes Design, Development, Testing , Deployment
and Hosting support
 leveraging activity feeds implemented a recommendation engine to provide the most industry relevant
updates to physicians on selected domains.
 User-friendly, consistent design, easy and quick navigation
 Keeping website standards and guidelines
 Keeping up with the brand identity of the company & product
 Better user experience.
 Marlabs used a hybrid onsite/offshore model to implement the UI and back end changes to these websites
 Website are developed using ‘CodeIgnitor’ framework with MVC architecture.
Benefits  Cost Effective 100% Offshore Model and Dedicated experienced Development and Testing Team
 Ramp-up of Development and Testing team based on the project/client needs.
 Deliverables prepared by offshore team are reviewed by the client/Business and signed off.
 Knowledge documents were updated across application with ongoing releases functionality and timely
reviewed by the stake holders.
 Effective Defect review meeting with appropriate client input.
Technology Platform PHP5, MySQL5, Drupal
35

Academics & Publications
36

37

38

Marlabs Case Study
Client World's leading publisher of Science and Health Information
Need  Revamp Client's existing “Practice Update” and “JUNO” web applications with more user friendly UI design to
address the existing usability issues.
Marlabs Solution  Complete ownership of entire Application Development includes Design, Development, Testing , Deployment
and Hosting support
 The applications is designed based on REST based principles and ASP.Net MVC framework (which is “Open
Source”), with a SQL Server backend.
 User Interface (UI) is based on the razor engine, HTML5, twitter bootstrap library and JQuery JavaScript
framework. These are used to create the re-usable templates.
 Windows Azure cloud framework is used for building scalable and flexible backend services.
 Used “Unity” a lightweight, extensible dependency injection container to facilitate building loosely coupled
applications.
 User-friendly, consistent design, easy and quick navigation
 Keeping website standards and guidelines
 Keeping up with the brand identity of the company & product
 Marlabs used a hybrid onsite/offshore model to implement the UI and back end changes to these websites
Benefits  Cost Effective 100% Offshore Model and Dedicated experienced Development and Testing Team
 Ramp-up of Development and Testing team based on the project/client needs.
 Deliverables prepared by offshore team are reviewed by the client/Business and signed off.
 Knowledge documents were updated across application with ongoing releases functionality and timely
reviewed by the stake holders.
 Effective Defect review meeting with appropriate client input.
Technology Platform HTML5, ASP.Net MVC framework, SQL Server, Unity, REST API
39

40

Marlabs Case Study
Client One of the leading non-profit producers of public service advertisements based in America.
Need An enhanced Java based portal to manage and distribute campaign assets
Marlabs Solution  Built and hosted a comprehensive enterprise portal and integrated with internal, external
applications to help client effectively manage and distribute campaign assets
 Provided Integration with Northplains Digital Asset Management system (DAM) for campaigns and
Assets
 Integration with external vendors systems to manage and distribute non-digital assets
 Seamless integration with Akamai CDN for faster and optimized asset distribution
 Integrated the portal with Salesforce CRM sales data
 Used Apache Tomcat to implement Java Servlet and Java Pages
 Developed custom Java CMS for managing static data
 Hosted the application on Amazon cloud to maximize reliability, speed, and uptime while minimizing
server costs, management and other complexities.
Benefits  Cost effective solution as the customer is a non profit org.
 Optimized and faster content delivery using Akamai CDN
 Improved shopping cart and user experience
 Comprehensive reporting capabilities measure effectiveness of campaigns and calculation of ROI
Technology Platform Java J2EE, Apache Tomcat, Akamai, Salesforce, Spring, Hibernate, AJAX
41

Media & Advertising
42

Marlabs Case Study
Client A customer engagement agency that uniquely combines multi-channel, analytics and content expertise named
among the top ten digital marketing services networks in the U.S
Need  Client through its content-powered customer engagement agency is seeking to provide a learning
environment offering by developing a MultiTouch™ Digital Learning System (MultiTouch) app
 To drive learner compliance; the willingness, desire and action needed to sustain a training continuum.
Marlabs Solution  Marlabs has developed a multi touch native iOS application for Apple iPad.
 Derived the architecture based on the functionalities of the application
 Used REST Services stack to develop the Multi Touch client application
 Provided following four different system layers:
 Network layer
 Offline Database
 Validation layer
 Presentation / UI Layer.
 The system Dynamic features and content delivery based on client configuration - delivers the TouchPoint in
different types such as Video, PDF or PPT, a link to a video or embedded/linked HTML page.
 Web API Layer for providing application data as services
 Cloud Application Service Layer for providing push notification services to Mobile clients
 Integrated Google analytics to monitor usage.
Benefits  A single user environment, laser focused on improving performance related to the curriculum and content,
without a cumbersome LMS experience.
 Leveraged social motivation factors and push notifications to provide a progress dashboard for students, in
such a way that they can keep track of their progress, earn reputation and share the same with others.
Technology Platform  Apple Xcode, HTML 5/CSS, JavaScript, ASP.Net MVC, WCF, Entity Framework, Autofac, Log4net, MVC Web
API, HTTP Cache/App fabric, SQL Server, IIS7
43

MXM Multi Touch – Application Screenshot
44

Marlabs Case Study
Client A leading media and marketing solutions company in US that reaches to millions of people every day
through our digital, mobile, broadcast and print media.
Need  To align the offshore testing team across multiple projects which are developed in Agile framework.
 Develop offshore testing service model across manual testing, Automation testing , Performance
testing and Mobile testing.
 Get visibility across product backlog , sprint back log and plan the test activity in advance.
 Support the production deployment across application by running a smoke test once the deployment
is completed from development team.
Marlabs Solution  Marlabs presented a new engagement model which will have single point of contact at onshore for all
test activity across projects.
 Onshore Test lead will represent the QA in bug scrub and sprint meeting.
 After getting the information from stake holders onshore test leave will conduct SCRUM OF SCRUM
with offshore QA team. This has resulted in improved quality of deliverables and increased the
offshore responsibility where they can own the user stories.
 Testing service was expanded across Manual, automation, performance and mobile testing with this
model.
 Mobile testing is conducted for the apps which are designed for IOS and Android OS. Mobile
automation performance testing was conducted using Monkey Tool.
 Tested on Android Smart phone/tablets and Apple iPhone and iPad devices.
Benefits  Increased testing efficiency where Marlabs owns the application knowledge and manage the end to
end testing for each sprint.
 No License purchase required since selenium is an open source tool
 Enhanced confidence in product delivery.
 Expedited software launch to production
 Increased stability of the application.
Technology Platform Robotium, Selenium, Java, .NET
45

Media & Marketing
46

Marlabs Case Study
Client A Self-Regulatory Organization
Need New composite system to augment their video games rating application.
Marlabs Solution  Built an integrated game rating solution leveraging current technologies and a seamless, multi-tiered
architecture.
 Full security and auditing functions were incorporated to control and monitor software usage.
 Multiple reviewers rate a single game; all rating details are entered into the system.
 Final rating results is updated on the website and communicated to the publisher.
 Rating certificates are created and sent to the publisher after the calculated fees are received.
 Provided a comprehensive platform for rating video games and monitoring compliance.
Benefits  Lowered cost of software ownership.
 Increased software maintainability/security.
 Reduced incidence of software errors.
 Expanded software reporting capabilities.
 Integrated end to end rating processes.
 Raised productivity and performance.
Technology Platform Silverlight, .NET , SQL Server
47

Marlabs Case Study
Client A Self-Regulatory Organization
Need New composite system to augment their video games rating application.
Marlabs Solution  Built an integrated game rating solution leveraging current technologies and a seamless, multi-tiered
architecture.
 Full security and auditing functions were incorporated to control and monitor software usage.
 Multiple reviewers rate a single game; all rating details are entered into the system.
 Final rating results is updated on the website and communicated to the publisher.
 Rating certificates are created and sent to the publisher after the calculated fees are received.
 Provided a comprehensive platform for rating video games and monitoring compliance.
Benefits  Lowered cost of software ownership.
 Increased software maintainability/security.
 Reduced incidence of software errors.
 Expanded software reporting capabilities.
 Integrated end to end rating processes.
 Raised productivity and performance.
Technology Platform Silverlight, .NET , SQL Server
48

Marlabs Case Study
Client A full-service strategic Ad consulting and internet marketing services organization
Need Create a customer facing Client Portal to manage campaign information.
Marlabs Solution  Created a web portal solution to provide Slingshot Client’s a work place to interact with Slingshot’s
resources, in order to better manage web SEO campaigns
 Created a simple, intuitive GUI to manage workflow, enables clients to view current search rankings
for their keywords
 Integrated with existing applications SalesForce.com, LB GURUS, SharePoint, Authority Labs
 Created an automated solution to interact with Authority Labs API to get SERP files for selected
keywords from Salesforce.com.
 Used MongoDB, an open source non-SQL file based database to store SERP files from Authority Labs.
 Laid foundation for EDW and ESB
Benefits  Provided our customer with an efficient customer management portal for their clients closely
integrated with existing Salesforce.com CRM
 Reduced dependency on multiple applications and websites to configure and manage customer
requests
 Leveraged existing internal assets and knowledgebase o deliver focused marketing services tailored to
individual client needs
Technology Platform Drupal, MySQL, PHP, MongoDB, Salesforce.com
49

Marlabs Case Study
Client Leading Supplier of Entertainment Technology Services
Need  The client has multiple legacy systems across the US and in Europe. They also had a centralized
Oracle ERP solution, web-based data and other smaller silo-centric systems.
 Reporting across these systems was a very manual, time consuming and error-prone process and also
lack of access to timely, topical and “easy-to-analyze” reports.
 The client wanted to go in for a BI system but was put-off by the apparent high-costs, lack of in-house
bandwidth and expertise and inability to visualize the potential benefits.
Marlabs Solution  Addressed the client situation by helping them conceptualize, plan, design and implement the
Business Intelligence system in small phases.
 The engagement began with a strategic consulting assignment that helped them assess the need for a
BI system and quantify the benefits.
 Moved on to a data modeling and prototyping phase during the end of which, the client was able to
visualize the benefits.
 Finally the implementation itself is split into multiple phases – ETL design, development, building the
reporting system, deployment, rollout and maintenance.
Benefits  Judicious use of on-site and off-shore resources to crunch costs and schedule.
 Phase-wise engagement with tangible deliverables at the end of each phase.
 Tool evaluation to fit client aspirations and budget.
 Extensive use of open-source (DB Designer, Pentaho BI Suite etc.) while implementing on a high-end
box running Oracle.
Technology Platform DB Designer, Pentaho BI Suite, Oracle
50

Marlabs Case Study
Client Marketing Service Provider
Need They needed to establish systems and processes to send millions of emails - with the assurance that all
campaigns were efficiently executed to drive relationships and results for their Fortune 2000 clients.
Marlabs Solution  Built an easy-to-use, state-of the- art email technology platform that enables marketers to automate
key messaging streams, and seamlessly integrates into existing IT infrastructures.
 With the ability to send up to 10 million dynamic messages in an hour, the scalable platform assures
that critical marketing promotions and revenue programs are first-to-market.
 Marlabs also provided testing services as well as 24x7 application and database support.
 Executed BPO services that enabled our client to scale up email marketing efforts.
 An extensive and rigorous QA process tested messages across multiple email systems to ensure
consistently high quality of delivered mailers.
 Regular reports measured ROI and tracked marketing metrics.
Benefits  Streamlined email marketing processes
 Ensured consistent high quality delivery
 Enabled rapid execution of campaigns
 Enhanced email tracking and metrics
 Lowered operational costs
 Augmented clients’ marketing capabilities
Technology Platform Perl
51

Standing apart in the marketplace
Value Proposition
52
Delivery
Excellence
Domain
Expertise
• Flexible, transparent, and mature engagement models
• Seamless solution integration
• Certification compliance
• Robust Governance
• Strong focus on emerging technologies
• CoEs for technology proficiency
• Best in class technology and security infrastructure
Customer
Centricity
Investment In
Talent
• US based, IP driven organization with a digital technology focus
• Flexible engagement models with global talent
• Proven record of successful on-site, off-shore and blended
engagements
• Customized solutions and services
• High competence levels in all technologies
• Home grown algorithm for matching resources with customer’s
unique need
• Global training centers: Continuous quality improvement programs
• High retention rates
Higher
Customer
Satisfaction
Excelling
Employees
Project
Certainty
Highest ROI
and Value

Contact Us
53
USA
New Jersey
Marlabs Inc. (Global Headquarters)
One Corporate Place South, Floor 3,
Piscataway NJ 08854 - 6116
Tel: +1 (732) 694 1000
Fax: +1 (732) 465 0100
Email: contact@marlabs.com
India
Bangalore
Marlabs Software (P) Ltd.
Bagmane World Technology Center,
14th Floor, Citrine Block - 4,
Marathahalli Outer Ring Road, Mahadevapura,
Bangalore – 560 048
Tel: +91 (80) 67229400/700
Canada
Marlabs Canada Incorporated
1235, Bay Street, Suite 400
Toronto Ontario M5R 3K4
Tel: +1 (416) 934 5005
Mysore
# 462, A & B Block, Udayaravi Road,
Kuvempunagar,
Mysore - 570023
Tel: +91 (821) 4000200
# 469, A & B Block,
Udayaravi Road, Kuvempunagar,
Mysore - 570023
Tel: +91 (821) 4191450
Mexico
Marlabs Technology Services
Av. Patriotismo 229 Piso 8
Col. San Pedro de los Pinos
Mexico, D. F. C. P. 03800
Tel: +1 (732) 694 1000 ext.6011
Kochi
"Athulya", 2nd Floor, Infopark
Kusumagiri P.O. Kakkanad
Kochi - 682 030
Trans Asian Corporate Park,
XIV/396-C, Seaport Airport Road,
Chittethukara,Kakkanad
Kochi - 682 037
Ph: +91 (484) 6062885/886

Marlabs Capabilities Overview: Education and Media - Publishing

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