2. BackgroundInfo
Founded in 1898
Longwood University
245,000 initiated members
168 collegiate chapters
238 alumnae chapters
Breast cancer awareness &
education
3. Missionstatement:
To make a difference in the lives
of our members by developing
the potential of each individual
through innovative
programming, which
emphasizes leadership
development, service to others,
academic achievement and
continued personal growth for
women, with a commitment to
friendship and the future based
on the sisterhood, values and
traditions of the past.
Zetataualpha.org
4. Stakeholders
Sisters
Volunteers, a dedicated group of alumnae
Zeta Tau Alpha Fraternity, Zeta Tau Alpha Foundation, National Housing
Corporation
International Office staff
NFL, The American Cancer Society, Think Pink
Other Greek men and women
Parents/families of members
8. Instagram-@ztafraternity
Not a main source of
communication, but still
important
Great way to see what
different chapters across
the nation are doing
#ztafraternity
9. Twitter-@ztafraternity
Not a main source of
communication, but still
important
More engagement with
collegiate audience than
anyone else
11. Website-zetataualpha.org
3 main audiences:
potential new members, parents of members/potential
members, and members.
An in-depth members-only section is where
members can find resources an information,
updates, reports, forms, etc.
The rest of the site has general information about
ZTA as an organization, including our Creed,
values, mission and philanthropy.
The goal of the website is to give visitors an immediate sense of
the organization. Through the visual brand, pictures, graphics
and key text, visitors should have a feel for what ZTA is and who
16. Howoftenismediaused?
● ZTA relies on its owned media
channels and are used everyday
○ Magazine (Themis), social
channels, e-newsletters,
website
○ encourage local chapters to
reach out to their local media
to get coverage for their
accomplishments –
especially for philanthropy
17. Whatissocialmedia
tozta?
deliver important messaging to its
members and followers, especially
collegians
connect and hear from sisters.
Social media allows us to see and hear
what our members are doing and what
interests them, so that we can better
tailor our programs and messaging
18. Specialevents ● Fred Fact Friday on Snapchat
○ (FRED = Fraternity
Education)
● Trendy Tuesday on Snapchat
○ See what’s new at Crown &
Co.
● crOWNit giveaways on
Facebook
○ Clothing giveaways for
likes/comments
19. Whatisthefutureof
technologyandzta
“The beauty of technology is that it is
evolving and changing rapidly.
ZTA makes a pointed effort to be in-line
with trends and deliver messages
through the mediums our audiences
love.
As those change, we’ll change with
them!”
-Ashley Sherman
