1. The
MarLife
News
Newsletter from MarLife • August • 2013
MARLIFE BUSINESS
CENTRE STARTUPWoo-JaiLeewithhisstartupcompayBluGenisthefirsttenantinthenew
MarlifeBusinessCentreintheOsloSciencePark. Readmore, Page4-5!
Rødseth
head of
aquaculture
in EW
Group
Espen
Muller new
CEO of
AquaGen.
Check out the
many reasons
why you should
become a MarLife
Member!
Join
the
net-
work!
Woo-Jai Lee (left) joins MarLife Business Centre in Oslo Science Park. Øystein Lie, MarLife, says BluGen is a signal tenant of the new business centre since he is
valuing the value added of being part of a contemporary marine identity.
Photo: Magne Otterdal.

2. THE MARLIFE NEWS • AUGUST • 20132
KEY PEOPLEDoersintheMareLifenetwork!
MareLife, the independent science-based
marine innovation network, has
reinforced its staff and put in operation
R&D projects initiated by experienced
working groups covering key areas in
marine innovation.
A strong and committed staff combined with
highly experienced people on our Board and
in core working groups, provides Marelife with
a solid foundation for moving forward, says
Marelife executive manager Øystein Lie.
Staff
The staff consists of Øystein Lie (Executive Manager), Carl Seip Hanevold
(Cermaq) (Working Chairperson), Jon Aulie (The Norwegian Seafood
Federation, Marine Ingredients), Paul J. Midtlyng (Aquamedic AS,
Aquaculture disease control),Sytse Ybema (Sustainovate, Ocean
Resources) and Erik Fedde Lopez, Fedde Consulting (Administrative
matters)
Our four working groups.
Marelife has four working groups in the core areas fisheries, aquaculture,
ingredients industry, commercialization. These working groups have been
initiating our R&D projects and strategic efforts like the Havlandet Norge
report and are chaired by the following people:
Fisheries: Lars Olav Lie (Liegruppen AS),
Aquaculture: Petter Arnesen (Marine Harvest ASA
Ingredients Industry: Jon Aulie (MARING Forum, the Norwegian Seafood
Federation, FHL)
Commercialization: Knut Traaseth (Norwegian Venture capital Association)
NASF Marine Innovation Day
Chair: Karl Almås, CEO SINTEF Fishery & Aquaculture
Moderator: Jostein Refsnes, COB Norlaks
Chair Vision Paper 2013 and Award Committee:
Kjell Maroni, R&D Director FHF
Board of directors
* Carl Seip Hanevold (Cermaq), Chairperon
* Live Haukvik Aker (Considium Consulting), deputy chairperon
* Kjetil Jakobsen, University of Oslo
* Odd Magne Rødseth, AquaGen
* Dag Knappskog, MSD Animal Health
* Ørjan Olsvik, University of Tromsø
* Torstein Steine, Norwegian University of Life Sciences, UMB
* Espen Rimstad, Norwegian School of Veterinary Science, NVH
* Kristine Naterstad, Nofima
* Jon Aulie, The Norwegian Seafood Federation (FHL) MARING
The Nomination Committee
Sissel Rogne, CEO, The Norwegian Biotechnology Advisory Board
(Committee chairperson)
Director General Arne Benjaminsen, Ministry of fisheries and coastal
affairs (FKD)
Geir Andreassen, CEO, The Norwegian Seafood Federation (FHL)
Far-reaching network
MareLife members represent trend setters from all the marine sectors and
the organization har thousands of contacts worldwide. See the member
list here:
http://www.marelife.org/our-network/our-members.html
|ØysteinLie|JonAulie|ErikFeddeLopez|PaulJ.Midtlyng|SytseYbema|LarsOlavLie|PetterArnesen|KjellMaroni|LiveHaukvikAker|KjetilJacobsen|JosteinRefsnes
OddMagneRødseth|DagKnappskog|ØrjanOlsvik|TorsteinSteine|EspenRimstad|KristineNaterstad|ArneBenjaminsen|GeirAndersen|KnutTraaseth|SisselRogne|KarlAlmås
Carl Seip Hanevold

3. THE MARLIFE NEWS • AUGUST • 2013 3
FEDERATING
MARINE CLUSTERS
BioMarineInternationalClusters
Association(BICA)Federating
MarineandBiomarineClusters
The BioMarine International Clusters Association (BICA), a
new international association of the biomarine industry, will
be launched at the 2013 BioMarine Business Convention to
be held in Halifax, Nova Scotia from 9 to 12 September.
The biomarine industry is an emerging economic sector based on
biotechnology and marine bioresources. This new “transversal”
industry sector brings a novel approach to economic growth and a
large potential for new business opportunities and jobs at the
regional, national and international levels.
This new initiative seeks to structure and integrate the
biomarine industry and foster economic development by creating
international business opportunities and partnerships.
Founders of the BioMarine International Clusters Association
(BICA) is MarLife in collaboration with the BioMarine Business
Convention. Pierre Erwes, chairman of BioMarine Busiess Convention
explains the role of the new clusters network:
“The world of marine bioresources is a complex mosaic with fast
and changing boundaries, affecting on one hand the industries
involved and, on the other hand, the various innovation processes. I
have often emphasized throughout our BioMarine conventions how
the disparity of our activities offers a world of opportunities and
synergies. By structuring our marine bioresources industry with a
transversal approach, we open new walkways for applied research
and development of international collaboration, as well as numerous
business opportunities. The BioMarine sector is a new source of
economic development, one where the value chains and the
business models are still under development. Simultaneously, the
oceans arethe only remaining truly unexplored resource, a resource
we cannot afford to ignore. Since we started the first BioMarine
platform in 2008, I have been preparing the next big step forward to
structure our industry. The timing is perfect!”
"Since BICA will represent the most comprehensive blue network
there is around, it will create a unique “fishing pond” of
opportunities of cross sector dialogue and synergy based
innovation and not the least: enhanced opportunities to investors
to achieve insight into these fast growing fields and hence also to
carry out investment in promising targets in the most qualified
way," says Øystein Lie, MarLife.
The “cross-border” nature of the emerging biomarine industry is
opening new pathways for Research, Development & Innovation and
market opportunities, with at least four structural advantages:
1. A fast-growing business environment;
2. Synergies and cross-fertilization among sectors;
3. Access to unexplored natural resources;
4. Prime access to emerging Research, Development & Innovation
opportunities.
What is unique about BICA is the conjugation of a strong
international business community and an intensely networked set of
marine bioclusters. BICA’s Mission is to champion marine bioresources
and their sustainable and innovative utilization. We will federate
national and regional marine and biomarine clusters, advocate
policies that will enable the realization of marine biotechnology’s
promise for providing breakthrough products to feed the world, clean
our environment, and improve health and nutrition.
Networkformarineproteins
Marint Protein Nettverk (MPN): A new membership
association is established to foster innovation and business
development in the emerging field of marine proteins.
This is the new blue wave, after the omega-wave, of exploiting
marine proteins for a vast variety of products and markets:
spanning from enzymes in industry and science to food and feed
additives in both mass market and specialized consumer markets
(sports) to biomaterials etc.
MPN, now with 12 founding members and fast growing, is open
to companies which deal with marine raw materials aiming at refining
and marketing the resulting proteins and derivatives thereof. The
association will represent the main interests of this group and
MarLife is serving as its secretariat with Jon Aulie as executive
manager.
Pierre Erwes (left), co-founder of BICA, networking at the NASF Marine Innovation Day 2013 - Karen Pittman (right), University of Bergen.
Photo: Gorm K. Gaare.

4. THE MARLIFE NEWS • AUGUST • 20134
THE FIRST
MARINE
STARTUP
IN PLACE
-andfurthersixhaspre-signed
contractatthe
MarLifeBusinessCentre
Woo-Jai Lee opens his new startup company in the new
MarLife Business Centre. BluGen is the first company in the
Centre, which is officially opening at the end of 2013.
- This is a signal tenant of MarLife Business Centre. Woo-Jai Lee is
an ideal tenant because he is valuing the value added, says the
head of MarLife, Øystein Lie, welcoming mr Lee to the biomarine
centre established by MarLife in collaboration with Oslotech at
the Oslo Science Park complex.
Maybe it is not a great coincidence that Lee returns to the Oslo
Science Park, location of both MarLife headquarters and the new
MarLife Business Center. It was in this same buildings that the
startup of GenoMar took place, Øystein Lie as the founder and Woo-
Jai Lee as one of the first employees. Mr Lee has for 15 years served
as Chief Scientific Officer in Genomar. Nine years in the Oslo Science
Park, and the last six years in the Fred. Olsen headquarters down
town Oslo.
The new company BluGen offers scientist services for the fish
farming sector, as well as trading services for norwegian seafood in
the international market. According to Mr. Lee, BluGen allready has
an agreement with one of the big aquaculture companies on DNA
fingerprinting an breeding r&d services.
Woo-Jai Lee has also a contract with the Korean government on
aquaculture R&D. He says the new MarLife Business Centre is ideal
for his business.
- It is good to be in close connection with the clusters related to
this building, says Lee.
MarLife general manager Øystein Lie confirms that the Business
Centre allready has pre signed further five tenants. Construction
work is about to start, and the new offices will be ready at the end of
2013.
- This is Oslo's first and only biomarine business center,
attracting trend setting marine companies and solution providers,
says professor Lie.
The business center is also the head office of MarLif.
- We offer a unique marine environment of players which allows
cross talk to incease idea flow and advance innovation. The
business center will also have access to a large resource pool of
biotech students, researchers, vast biotech in general and marine in
particular national and international networks, says Øystein Lie.
At the business center startups and marine players will be
assisted at rigging R&D and innovation projects.
- We are located in a versatile and robust ecosystem at Oslotech,
which harbors human resources within top science, business, finance
and services, large capacities of meeting rooms, laboratories,
incubator, startup companies, established businesses for most
sectors, says Øystein Lie.
Woo-Jai Lee (left) joins MarLife Business Centre in
Oslo Science Park. Øystein Lie, MarLife, says BluGen is
a signal tenant of the new business centre since he is
valuing the value added of being part of a
contemporary marine identity.
Photo: Magne Otterdal.
Woo-Jai Lee, BluGen (left) and Øystein Lie, MarLife. Photo: Magne Otterdal.

5. THE MARLIFE NEWS • AUGUST • 2013 5
REPORT ON "THE
NEW OIL"
Shapingacommoncross
sectorbiotechplatform,
reportduethisfall
The pioneering the "BioVerdi" project, initiated 18 months
ago, is produce a road-map report this summer, lining up
directions where business and industry in collaboration with
academia and research will create added value of life
science.
- The project has been very well received in all environments, from
universities and industry to venture capital sector as well as
governmental agencies. Top executives have expressed specific
interest in and support for the project, says Øystein Lie, who is in
charge of the project together with Marius Øgaard, manager for
networks and competence at Oslotech.
Cross sector
BioVerdi is aiming at implementing measures to increase
innovation and value creation from life science research across the
four major sectors of the Norwegian bio economy: medicine,
marine, agro and industry.
The project embraces top executive nationwide partners from all
sectors and from academia, industry and capital owners in
collaboration with Government and granting entities. Thus, it is a true
cross-field and trans-boundary initiative to develop a stronger
“ecosystem” of innovation.
Currently 40 partners have joined the project and they intend to
provide a report early Fall 2013. The recommendations from the
report in detail are thus not yet available but it is clear that the
following major elements will be brought forward: collaborative
innovation centres (CIC) virtually interlinked across borders to become
complete systems (CIS), incentives directed to mobilize critical
financial and human capital with emphasis on early phase and market
innovation efforts.

6. THE MARLIFE NEWS • AUGUST • 20136
NEW TOP
POSITIONS
Rødsethbecomesheadofaqua-
cultureinEWGroup, Muller
takesthehelmatAquaGen
Espen Muller (50) has been appointed new CEO of AquaGen. He
most recently served as CFO of the same company, and he took
up his position on 1 July 2013.
Odd Magne Rødseth who has led AquaGen since 2004, has
entered the corporate management of EW Group, as leader of the
aquaculture division. EW group, owner of AquaGen, is headquartered
in Visbek outside Bremen.
Espen Müller has worked as CFO of AquaGen since 2004. He has
broad experience from management positions in various technology
companies, as well as banking and finance.
GeirAndreassennewFHF CEO
Geir Andreassen has been appointed new CEO of The
Norwegian Seafood Research Fund- FHF. He leaves the CEO
position in FHL - The Norwegian Seafood Federation.
FHF is the Norwegian seafood industry’s tool in managing the
industry’s investments into industry-based R&D.
- We are very satisfied with employing Geir Andreassen as new
CEO, says Jan Skjærvø, chairman of the board at FHF. He emphasizes
that FHF now is strengthened, not least in terms of industry
relations.
- It is essential that the FHF anchoring in the industry is strong,
and it can hardly be stronger than with Geir at the helm.
His acceptance of the position says a lot about how important
r&d is considered in the industry, and how important it will be for
industry's future, says Skjærvø.
Espen Muller, the new CEO
of AquaGen
Odd Magne Rødseth,
new head of aquacul-
ture in EW Group, here
in action at the Marine
Innovation Day in Ber-
gen, March 2013.
Picture: Gorm K. Gaare.
Geir Andreassen, CEO at
FHL - new CEO at FHF.
ARTICLES &
REPORTS
As a consequence of our operations on R&D and innovation
projects, analyses, reports and events like the Marine
Innovation Day, NASF 2013 Bergen,MarLife has been
involved at producing the following products:
Final Report Blue Bio project: Link:
http://bit.ly/1eI98Of
Microalgae market analysis (a main delivery form Blue Bio).
Link:
http://bit.ly/14JaBSP
Report from the project: “Konseptbevis- DNA-sporing av
rømt laks”. Link:
http://bit.ly/17MgKvf
Article in Fiskeribladet Fiskaren:
http://bit.ly/13yKJpm
Article in Global Aquaculture Advocate, June issue: “Blue
Food Solutions”
http://www.gaalliance.org/mag/2013/May-Jun/files/70.html
A series of presentations and innovative cases exposed at
Marine Innovation Day, NASF 2013, Bergen. Link:
http://bit.ly/13yKMlb

7. THE MARLIFE NEWS • AUGUST • 2013 7
WHY JOIN
MARLIFE?
AsaMarLifememberyouwill
havefollowinggeneralbenefits:
- Access to our articles, reports, conference presentations,
analyses and vast and diverse global marine network.
- Newsletter and magazine. You will automatically receive the
MarLife newsletter summing up our activities and achievements
as well as moves in the global marine sector in general
- VIP invitation. You will be among the first to be invited to our
conferences, mini-seminars and partner events.
- In the spotlight. Your will have the opportunity to share and
expose your ideas, events, projects, inventions, solutions and
products in our media and at our events.
Membershavefollowing
specialbenefits:
Business operator:
Customer and market source, strategic business partnership,
corporate finance, market analysis and trends, contemporary sci.
and tech solutions for cost efficient, sustainable and best
practices production, R&D partnerships etc.
Solution and service provider:
Customer and market base, new insight on marine sector bottle
necks and potentials to address with R&D and innovations, new
knowledge for refining next generation services etc.
Networker/Cluster Manager:
Team up with MarLife and sister networks and clusters to
strengthen your mission and operations for the sector and to
extend your membership portfolio and contacts.
Startup company:
Your early phase company or R&D project will have improved
opportunity to be upgraded and funded when reviewed and
exposed at our many events, arenas and one-2-one meetings with
MareLife’s investor, industrial and granting network.
R&D organization:
Commercial partners in R&D, R&D partners, new insight on marine
sector bottle necks and potentials to address with R&D and
innovations, R&D finance etc.
Investor/fund manager/broker/analyst:
Vast investment opportunities and targets exposed through the
network and through a series of events at different scale and
covering the entire marine value chain in all branches (a true
fishing pond for investors)
Advisor:
One of the best customer base there is in the marine sector world
wide.
Granting entity:
Current insight in R&D and innovation needs in all marine sectors
upon which to develop adequate R&D programs, robust base for
R&D policy development.
Management authorities and policy makers:
Opportunity to interact with all possible stakeholders and a robust
knowledge base as a good basis to update and hammer out
optimized management regimes and policies.
UNIQUE
opportunity in Oslo
•Oslo’s first business hub space for the biomarine sector
•Associate with trendsetting biomarine companies
•New premises at Oslo Science Park, Norway’s number one science-based
innovation hub
•Centrally located only 10 minutes from Oslo city centre on the campus of the
University of Oslo with contemporary research environment.
•Head office of MarLife: An International biomarine innovation network, covering all
marine sectors and the entire value chain.
We offer:
•A unique environment of marine players which allows interaction to increase idea
flow and advance innovation
•Access to a large pool of biotech human resources
•Assistance for startup companies and innovators in setting up RD and innovation
projects
•Meeting and conference facilities at all levels
•Contemporary offices with in-house meeting room and reception area for visitors
•Located in a versatile ecosystem in the Oslo Science Park which houses top life
science companies, incubator functions, laboratories and diverse infrastructure
services
•Flexible rental agreement (only three months termination notice)
MARLIFE BUSINESS CENTRE
CMYK = 22, 0, 8, 0
CMYK = 64, 0, 25, 0
CMYK = 95, 34, 7, 0 CMYK = 71, 8, 21, 0
CMYK = 100, 75, 10, 0 CMYK = 100, 75, 10, 0
Gradient buildup Type colors
NGOs:
Best opportunity to keep updated on all relevant problems and
accompanying solutions, RD and innovations needed to address
those as and to interact with all possible stakeholders as the best
available base to customize your policies and operations.
Certification and standardization provider:
Best available opportunity and knowledge base upon which to
develop new and customize existing ones (certificate standards,
best practices protocols, risk assessment procedures etc). Diverse
customer base. Commercial and RD partnerships.
Consumer and the people:
A vast marine knowledge source making available consumer
product information, the developments and trends of the sector in
terms of scale and sustainability, career opportunities etc.
Media/press:
One of the very best environments to monitor the “pulse” of the
marine sectors
Biomarineeventsthisfall
Halifax, September 9-12
Biomarin Business Convention
In Halifax Sept. 9-12 trendsetting players and stakeholders of all
marine sectors will meet to address the most central issues for
the development of the blue economy and to do business.
MarLife’s main mission at the event is to co-chair the Biomarine
cluster session on Sept. 10. At that session a new global body will
be launched: Biomarine international cluster association (BICA); a
global borderless association of existing biomarine clusters.
Reykjavik, September 28-30
Normeer CEES
Paris, October 7-10
GOAL, Global Aquaculture Alliance
Oslo, October 14-18
Oslo Innovation Week
Oslo, to be announced
StorbyMarin
Oslo, to be announced
MarLife Mini Seminar

8. THE MARLIFE NEWS • AUGUST • 20138
THE MARLIFE NEWS - NEWSLETTER TO MARLIFE MEMBERS
EDITOR-IN-CHIEF: Øystein Lie | oystein.lie@marelife.org
PRODUCED BY: Oslo Business Memo | post@oslobusinessmemo.no
·MarLife is an independent, international marine innovation network
organized on a membership basis. All three industrial marine fields are part of
the network: aquaculture, fisheries and marine ingredients.
·MarLife is a true cross sector network, embracing leading international
players and trend setters from industry, finance, public and private investors,
universities and a range of science and technology organizations.
Join the network!
Erik Lopez Fedde Jon Aulie Carl Seip Hanevold Øystein Lie