The document outlines a proposal for a new music magazine called "Lugged In" focusing on DJ culture and underground music scenes in North London. It details the purpose, format, genres of music covered, proposed content including interviews and articles on local venues, the target audience, personnel needed and methods of distribution and marketing. Sketched layouts and initial article ideas focusing on profiles of up-and-coming artists and playlists are also presented.

1. LUGGED IN
MAGAZINE
Marni Cohen
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P

2. Purpose
•To express the importance DJ's have to other artists and why they should
have more credit.
•To inform younger readers on the DJ lifestyle in North London.
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3. Form
• Entertainment themed magazine
• 8” x 11”
• Silk coated paper
• 50 pages
• £2.50
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4. Genre
• Commercial music
Pop
Rock
Hip Hop & Rap
Country
Easy Listening
Jazz
• Under ground music
House / Classic House / Electro House / Tech House / Acid House / Garage
Breakbeat / Big Beat / Trip Hop / Electro Hop / Acid breaks
Electronica / Electroclash
Techno / Minimal Techno
Dubstep / Drum ‘n Bass
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5. Content
• Front cover - images, colour scheme, social media
• Main article - Interview
• Additional smaller articles
• Article on North London venues
• USP (unique selling point)
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6. Target Audience
primary secondary
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7. Resources and
Personnel
Personnel:
•Model
•Photographer
•Photo editor
•Magazine editor
•Content writer/Journalist
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8. Distribution and
Marketing Methods
• North London facilities and venues
• “expansionary”
• A year subscription
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9. TitleandFontofMagazine

10. Sketched Layouts
and Digital Copy
double page spread
front cover
digital copy

11. Fontstyles
cover-lines
body text

12. Article Ideas
• Idea 1- interview on a new rising and upcoming artist in
the DJ industry
• Idea 2- music to listen to from pre-existing musicians.
Features songs, playlists, images
• Idea 3- popular North London venues to visit. Features
discounts exclusively for reader, images
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13. Moodboard
Retro colour scheme
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14. Magazines In
Competition
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