Can social media drive real results for your business? The answer is yes, as long as you have a strong strategy in place. If you’re already sold on the importance of social media, but you aren’t sure how to effectively engage your audience, you may be putting your company at risk by jumping into social media unprepared. All marketing tactics have their pitfalls and social media is no exception. Understanding these potential mistakes and learning how to avoid them is one of the best ways to ensure that your social media campaigns are successful. This 45 minute webinar will help you learn: • The biggest social media pitfalls and how to avoid them • Our tips for optimizing your current social media strategy • The key ways social media can help your business improve its online ROI

1. 9 Social Media Pitfalls and
How to Avoid Them:
Learn how to get your social media strategy right,
the first time.
Presented by:
Amberlie Denny

2. 5 things you want to know about
this presentation…
1. The presentation will be 45 minutes including Q & A
2. You can send your questions to us via your
GoToWebinar controls at any time during the
presentation
3. We will answer timely, topic-specific questions during
the presentation and save the rest for the Q & A
period
4. We answer all the questions we don’t have time for
during the presentation in a blog post later in the day
5. We will send out a link to the recording and a PDF of
the presentation slides after the presentation

3. What is ?
Social media are media used for social interaction.
Social media use web-based technologies to facilitate
interactive dialogues.

4. There are an estimated 150 MILLION
blogs on the internet today.
Blogpulse.com

5. 10 BILLION tweets have been sent since 2006.
mashable.com

6. There are Facebook users worldwide.
Digital Buzz Blog
Those users upload 5 BILLION
pieces of content a day.
techherald

7. There are
videos uploaded to
YouTube daily.
That’s 83 MILLION
videos an hour.

8. 3.6 BILLION

9. So—Why is social media
SO IMPORTANT?

10. It brings together like-minded people...
…then encourages them to have a conversation.

11. They can give you insight into what your customers are looking for.

12. They help you spread your message and expertise…
… and gives your audience the information it needs.

13. They help you with your SEO strategy.

14. They help to humanize your company…

15. They are real-time.
That means you can address
events the moment they occur.
This reduces reaction time, improving
customer service and problem resolution.

16. Mistake # 1: Not doing your research.
Fix? Get to know your audience.

17. Mistake # 2: You don’t know what you want to measure.
Fix? Establish your .

18. Mistake # 3: You don’t set aside enough resources.
Fix? Understand the commitment.
yes, social media is …
…but it takes a lot of time…
… and that

19. Mistake # 4: Your content isn’t valuable.
Fix? Give them a treasure trove of resources.

20. Mistake #5: Your profiles aren’t optimized.
Fix? Optimization isn’t just for your website.

21. Mistake # 6: You don’t integrate.
Fix? Make sure all your campaigns are connected.

22. Mistake # 7: You expect instant results.
Fix? Be patient!

23. Mistake # 8: You’re not monitoring your online presence.
Fix? Don’t just set it and forget it!
That’s just lazy!

24. Mistake # 9: You’re talking at people, not with people.
Fix? Try having a conversation.
Who wants to build a
relationship with someone they
don’t want to talk to?

25. If you take anything away from this presentation
make sure you
1. Social media is intended to create dialogue, if you don’t have the time to have
relevant conversations, then it’s probably not the medium for you.
2. Before you jump in you need to do your research and make sure that your target
audience is actually using social media, if not, it’s a waste of time and resources.
3. Make sure that you know how you’re going to measure your success with social
media. If you don’t know what success looks like, how will you know that you’ve
succeeded?

26. Thank You!
Follow our blog at http://www.marqui.com/blog
Follow us on Twitter @Marqui_CMS
Contact me!
Amberlie Denny, Communications Specialist
amberlie.denny@marqui.com
604.630.3712

27. Image References
http://www.flickr.com/photos/fijneman/2971210465/sizes/l/
http://www.flickr.com/photos/notionscapital/2965186113/sizes/o/
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http://www.flickr.com/photos/darwinbell/2337887067/
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http://www.flickr.com/photos/e-strategycom/1054179588/sizes/m/
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http://www.flickr.com/photos/pollyann/2085613216/sizes/l/
http://www.flickr.com/photos/brentinoz/4221291984/sizes/o/
http://www.flickr.com/photos/joshfassbind/4584323789/sizes/o/