Promotions.com, a leader in interactive marketing and consumer promotion technologies, recently helped client Kraft Foods launch its Oreo centennial celebration paying tribute to the brand’s 100-year prominence. Just one component of the entire global campaign, which spanned from TV commercials and Facebook fan engagement to a limited-edition Birthday Cake Oreo, the Marshall Junction Partners company assisted in executing the #OreoPiñata Twitter-based Instant Win Game. The promotion was done in coordination with the award-winning digital agency, 360i.

1. Promotions.com Helps Oreo Celebrate 100 Years
S w e e p s ta k e s P ro v id e r L a u n c h e s # O re o P iñ a ta T w itte r In s ta n t-W in G a m e
NEW YORK, NY, April 2, 2012—Promotions.com, a leader in interactive marketing and
consumer promotion technologies, recently helped client Kraft Foods launch its Oreo
centennial celebration paying tribute to the brand’s 100-year prominence. Just one
component of the entire global campaign, which spanned from TV commercials and
Facebook fan engagement to a limited-edition Birthday Cake Oreo, the Marshall
Junction Partners company assisted in executing the #OreoPiñata Twitter-based Instant
Win Game. The promotion was done in coordination with the award-winning digital
agency, 360i.
“When it comes to brands, only a select few have ever possessed the ability to
withstand the tests of times. It is without question that Oreo has emerged as one of
those rarities, a classic product surging ahead in today’s digital world,” stated Gregg
Alwine, Managing Partner of Marshall Junction Partners. He added, "Any time
Promotions.com works with their Fortune 100 clients, it further solidifies the firm’s global
footprint within the promotional marketing industry."
Upon becoming a follower of Oreo on Twitter, contestants had the ability to partake in
the uniquely designed Instant Win Game by "hitting" the piñata with every original tweet
including the #OreoPinata hashtag. Once the piñata broke, the Twitter user who swung
last (tweeted the respective hashtag) would be rewarded a free pack of Oreo cookies.
Throughout the week of March 26, 2012-April 1, 2012, Oreo gave away 30 packs per
day. With thousands upon thousands of participants, Promotions.com developed the
logic behind the winning tweets and drove consumers to the redemption site. Winners
would receive either an @mention or @reply with information on how to redeem their
prize, which was a coupon for the a free package of OREO cookies.
"What made this promotion unlike its predecessors, the #OreoPiñata Twitter Sweeps
was an Instant Win Game, rather than a mere random drawing sweepstakes” noted
Gregg Alwine.
About Promotions.com
Promotions.com, a Marshall Junction Partners company, is a leading provider in
sweepstakes, contests, instant-win games and other consumer-activation tactics. With
offices in New York and Chicago, the interactive marketing and consumer promotion
technology firm abides by a “Smarter Promotions” philosophy. Promotions.com’s
sweepstakes, contests and instant-win game platforms have delivered more than 1.5
billion consumer promotion entries, and have distributed over $2 billion in cash and

2. prizes to consumers throughout 150 countries. The company delivers up-to-date
information on its latest activities as well as industry trends through its social media
channels. For more information, please visit www.promotions.com or follow on Twitter at
@Promotions_com.
About Marshall Junction Partners
With its headquarters in New York City, Marshall Junction Partners LLC is a private
equity firm and venture incubator, specializing in building and supporting businesses
that solve critical marketplace needs. The firm seeks to develop businesses to a point
where they are suitable for acquisition by leading corporations within their industries.
Marshall Junction Partners is led by Managing Partners Gregg Alwine and David
Barnett, and can be followed on Twitter at @MJPLLC. For more information, please visit
www.marshalljunction.com.
Contact:
Kyle Peterson
Promotions.com
212-764-7674
contact@promotions.com