1. UX FOR DIGITAL HEALTH APPS
6 RULES
FOR USER ONBOARDING
PANACEA DIGITAL
2. UX for digital health apps | 6 rules for user onboarding www.panacea.digital
WHAT USER
ONBOARDING
IS AND ISN’T
User onboarding ISN’T…
User onboarding IS…
Just the sign up flow
The entire journey from
learning about your product to the
first action completed within the
product
Tooltips or app tutorial to explain
your product
3. UX for digital health apps | 6 rules for user onboarding www.panacea.digital
Once a user downloads your app, the first
time they try it, they have a single most
important question on their mind:
Will this product solve my problem?
4. UX for digital health apps | 6 rules for user onboarding www.panacea.digital
The purpose of app onboarding is
to prove that your product can
deliver expected value as soon as
possible and with as few
roadblocks as possible.
5. #1
Ask for minimum user data,
explain why you need it and
how you use it
UX for digital health apps | 6 rules for user onboarding www.panacea.digital
First name First name
Last name
Date of birth
Age
Gender
Sex
Post code
Why are we asking this??
6. Sign up with Facebook
AgreeCancel
Sign up with email
Sign up with Facebook
#2
When registering through
social media, make sure it is
clear what data is shared
with the platform
UX for digital health apps | 6 rules for user onboarding www.panacea.digital
7. #3
Allow the user to step back
in the onboarding process
and show how many steps
are left
UX for digital health apps | 6 rules for user onboarding www.panacea.digital
Next NextBack
Step 3 out of 4
8. #4
Allow users to pick their
goal or area of interest and
tailor the experience to that
goal
UX for digital health apps | 6 rules for user onboarding www.panacea.digital
Next
Next
What is your goal? Here’s how we can help:
9. #5
Don’t ask people to provide
payment details or link to
iTunes or Play Store account
for free trials
UX for digital health apps | 6 rules for user onboarding www.panacea.digital
Start free trial
Cardholder
Card number
Expiry date CSV code
Start free trial
Password
Username
10. #6
Design the home screen
around the main function of
the app and the most
important user tasks
UX for digital health apps | 6 rules for user onboarding www.panacea.digital
Track
TODAYRECOMMENDED
FEATURED
POPULAR
11. USER EXPERIENCE
FOR DIGITAL HEALTH
APPS
Learn more:
www.panacea.digital/ux-for-health-apps
Research report presenting the findings of
user testing of 20 health and wellbeing apps