Martijn van Lambalgen

Rotterdam Area, Netherlands Netherlands

Media consultant

Advertising / Marketing / PR

Specialized in building research departments/ knowledge centers, with continuous datasets like audience measurements, media spendings, sales data, online metrics, social media performances and campaign monitoring. On national- and international level. Besides strategic data, I am specialized in setting up and consulting ad-hoc studies such like concept- , usability- , Brand Health, Forecasting and Segmentation studies, for large advertisers. This always with innovative solutions to measure unconscious behavior in combination with claimed responses.