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@eighty_ten
@eighty_ten
Dear Creative Industry.
I love you.
But we need to talk.
Asifyou’rereadingthisbit.
@eighty_ten
We need to talk about
Design Twitter.
Imean,youshouldbelookingatthebigwords,right?
@eighty_ten
We need to talk about
Design Blog Comment
Sections.
Anddon'tgetallsmartandtalkaboutwidows.
@eighty_ten
Becausei'mliterallycreatingthisdeckonthetrain
@eighty_ten
Thank FUCK there
wasn't kerning back
then.
There'soneguyoppositemelaughingatapodcast.
@eighty_ten
We need to talk about
K er n ing.
Like,REALLYlaughing.
@eighty_ten
Art = interpretive.
Kerning = right or
wrong.
It’sgotabitawkwardtobehonest.
@eighty_ten
We need to talk about
'fixing' logos.
Andgodhelpmeifitakesomeslidesout.
@eighty_ten
We need to talk
about Dribbble.
I'llhavetore-edittheshitoutofthis.
@eighty_ten
Butthen,thatmightmakeforsomereallyfunnymetahumour
@eighty_ten
FAKE NEWS! SAD!
Oritjustmightnotmakeanysense.
@eighty_ten
We need to talk about
the 'remindsmeof-ers'.
Likethistalkactuallymakessenseanyway.
@eighty_ten
We need to talk about
the 'i-coulda-done-that
club'.
Isupposeit’snotadissondevs.
@eighty_ten
We need to talk about
your team page.
It’smore‘droppingtruths,notshadows’.
@eighty_ten
We need to talk about
job titles.
BecauseIreallydolovethisindustry
@eighty_ten
Web ninja
But,fuckme,don’twehalfmakeitdifficultforourselves
@eighty_ten
Brand Guru
But,fuckme,don’twehalfmakeitdifficultforourselves
@eighty_ten
PHP Poet
But,fuckme,don’twehalfmakeitdifficultforourselves
@eighty_ten
Chief Business
Architect
But,fuckme,don’twehalfmakeitdifficultforourselves
@eighty_ten
CEO
But,fuckme,don’twehalfmakeitdifficultforourselves
@eighty_ten
CMO
But,fuckme,don’twehalfmakeitdifficultforourselves
@eighty_ten
COO
But,fuckme,don’twehalfmakeitdifficultforourselves
@eighty_ten
CFO
But,fuckme,don’twehalfmakeitdifficultforourselves
@eighty_ten
CHO
But,fuckme,don’twehalfmakeitdifficultforourselves
@eighty_ten
VICE PRESIDENT OF
DESIGN
Imean,caseinpoint,yeah?!
@eighty_ten
We need to talk about
the top 5 things I hate
about Buzzfeed.
Well,everythingiskindajustifyingmypoint.
@eighty_ten
We need to talk about
trends.
Wereallyneedtostopwiththewiggles
@eighty_ten
Parallax,I’mlookingatyou.
@eighty_ten
Glory holes.
Literallynowordsforthisshit.
@eighty_ten
Shit floating all over
the shop.
Like,wheredowegofromhere?
@eighty_ten
IflippingloveaSimpsonsref.Youmighthavenoticed.
@eighty_ten
We need to talk about
excuses.
PROTIP:NeverbeaStudioManager
@eighty_ten
"That's what they
wanted"
Cosallyou’llhereisthis.
@eighty_ten
“This campaign wasn’t
successful because the
client wasn’t brave
enough.”
Andit’llmakeyouwanttoripyourearsoff.
@eighty_ten
We need to talk about
agency buzzwords.
Icouldhavedoneafull15minutesonthissectionalone.
@eighty_ten
SPACE.
Nope.
@eighty_ten
PROTOTYPING.
Nooooooope.
@eighty_ten
SMASHED IT.
Thesea.Getin.
@eighty_ten
INSPO.
Ugh.
@eighty_ten
INSPORATION.
Ugh.
@eighty_ten
People who say 100%.
Championsofwinningsuperb!
@eighty_ten
Hustle.
Getinthebin.
@eighty_ten
Guys!
Die.
@eighty_ten
Cross-pollination of
content.
Whatevenisthis?
@eighty_ten
AlsoloveaMeanGirlsreftoo.
@eighty_ten
We need to talk about
#agencylife
Justrealisedthere’snoRuPaul’sDragRacegifs.
@eighty_ten
Mightneedtochangethat.
Jester’s Shoes Creative
Guys! We're at Elland Road for one of the
million different Drum awards! Up for best
low budget campaign that stars a cat! Wish
us luck guys!
@jestersshoescreative
@eighty_ten
Mightneedtochangethat.
Jester’s Shoes Creative
Guys! We're at Elland Road for one of the
million different Drum awards! Up for best
low budget campaign that stars a cat! Wish
us luck guys! #agencylife
@jestersshoescreative
@eighty_ten
Iappreciatethere’snopiconhere.
Vinegar Strokes PR
Guys! We really want to work with this food
brand so got loads of their stuff in for a
brainstorm. Here’s an arty shot of it next to
our office dog guys!
@vinegarstrokespr
@eighty_ten
Iappreciatethere’snopiconhere.
Vinegar Strokes PR
Guys! We really want to work with this food
brand so got loads of their stuff in for a
brainstorm. Here’s an arty shot of it next to
our office dog guys! #agencylife
@vinegarstrokespr
@eighty_ten
You evil meta fucks.
AlsoappreciatethemetanarrativeI’mtypinginthesidebar…
@eighty_ten
We need to talk about
your CreativeProcess®.
Upack!Laybare!Decode!
@eighty_ten
®
@eighty_ten
We need to talk about
being more open.
Butwithsomerestraint.
@eighty_ten
“X ‘s full rebrandingprocess
included months of
consumer feedback,
iterations & crafting of the
final brand.”
Butwithsomerestraint.
@eighty_ten
“X ‘s new logo cost £20m.
We could have spent that on
our NHS.”
Butwithsomerestraint.
@eighty_ten
Literallywhatthefuckisthis?
@eighty_ten
Notevenarsedthishasawatermark.Don’teven@me.
@eighty_ten
@eighty_ten
We need to stop acting
like fucking rock stars.
Gatherthecrowd!Shoutitaloud!CreativeCloud!
@eighty_ten
Being the world’s most
famous creative is a lot
like being the world’s
most famous dentist.*
Thatfuckingguy…
* Paraphrased from Noreen Morioka
@eighty_ten
THREE HUNDRED
DOLLARYDOOS
@eighty_ten
We need to talk...
Butseriously…
@eighty_ten
AnyonebeencountingtheSimpsonsgifs?
@eighty_ten
Thanks.
Ahhhh.That’sbetter.

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Dear Creative; I love you, but we need to talk.