McKinsey - Covid 19 - Global Auto Consumer Insights - November 2020

CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of McKinsey & Company
is strictly prohibited
Special edition to assess impact of
2nd (partial) lock-down in Europe
Results from consumer survey November 6-10, 2020
COVID-19
Auto & Mobility
Consumer Insights

McKinsey & Company 2
COVID-19 is first and foremost a major humanitarian challenge.
Thousands of health professionals are battling the virus, putting their own lives at risk.
Overstretched health systems will need time and help to return to a semblance of normalcy.
Solving the humanitarian challenge is, of course, priority #1.
Much remains to be done globally to respond and recover, from counting the humanitarian costs
of the virus, to supporting the victims and families, to finding a vaccine.
This document is meant to help with a narrower goal: provide
consumer insights during the current COVID-19 situation.
In addition to the humanitarian challenge, there are implications for the wider economy, businesses,
and employment. This document includes consumer insights from a survey conducted between
May 9-17, May 27-29, June 16-18, July 15-17, Sept 2-4 and Nov 6-10 in UK, DE, FR, IT.

Executive summary
AS OF NOVEMBER 12th, 2020
Car buying Mobility
Source: McKinsey Global COVID-19 Automotive Consumer Survey
Overall second lockdown in EU
is perceived as less challenging
and disruptive than first one in
spring (44% stating (slightly) less
challenging, 21% (slightly) more
challenging), French respondents
feel most affected
Higher income respondents feel
less affected from second
(partial) lock-down
Respondents that feel
particularly challenged in 2nd
lock-down tend to attribute
more importance on private
vehicle access (38% of this
group state an increased
importance, vs. 26% in overall
population)
58% of EU consumers travelling
less, showing a 7 p.p. decrease
vs. September; respondents
mobility usage currently most
affected in France and Italy
Post-COVID-19, consumers are
likely to return to pre-COVID-19
habits; walking, biking, and
micro-mobility might potentially
become more popular
Shift to private vehicles for
intercity travelling significantly
large for respondents not owning
a private vehicle
A fourth of consumers values
constant access to a private
vehicle more than before
COVID-19, esp. younger and
female consumers
Perception
2nd lock-down
Intent to buy a new car in next 12 months has dropped by 13pp.
vs. Sep., especially in France (-19 p.p.);
Used car purchase intent more robust (-2pp. vs. Sep.), even
increasing in UK, slightly down in GER and France and more
significant drop in IT (-8pp)
Respondents plan to rather delay and spend less on their next car
purchase (e.g., requiring discounts, smaller car/volume brand, less
likely BEV/ADAS features), high income respondents less affected
Customers make their purchase decision again more dependent
on available discounts – share of respondents that would buy
independently of discounts decreased significantly across EU markets
Preference for physical touchpoints at the dealers have
decreased, especially visible amongst the 35-54 year old population.
Openness for online sales is highest in UK and Germany (ca.
50%) and lowest in France (36%)
Net intent to do maintenance work in the next month decreased
across all regions vs. September, especially in Italy

-3
-3
-5
-11
2nd lockdown in EU results in a decreased purchase intent for new
cars, reduction in aftermarket work, and a drop in mobility usage
1.Q: Before the COVID-19 / COVID-19 crisis started, how likely were you to buy a new car? 2 Q: During or after the COVID-19 / COVID-19 crisis, how likely will you be to buy a new car?
3 Q: What type of maintenance, repair and improvement work have you delayed or done additionally?
Sampled to match gen pop 18+ years within markets; individual markets weighted based on 2019 car market size, figures may not sum to 100% because of rounding
Purchase intent new car vs. used car1,2
Percent of respondents
Car buying Aftermarket Mobility
Customer outlook on maintenance
and repair in light of 2nd lock-down3
Net impact Nov. vs. Sep in “plan for next month”
Mobility pattern change vs. Pre-Covid
Number of respondents, in percent
Results of wave 1 (May 9-18), wave 2 (May 27-29), wave 3 (June 16-18), wave 4 (July 15 – 17), wave 5 (Sep 2-4), and wave 6 (Nov 6-10)
100
60
70
80
90
Pre-
COVID-
19
July
15-17
May
27-29
May
9-17
June
16-18
Sep
2-4
Nov
6-10
New car Used car
7 5
-22
-29 -30
-53
-22
-28
2
Nov
3
2
May Sep
2
-7+24
Slightly
decrease
Slightly
increase
Significantly
increase
Significantly
decrease

10 8 6
15 12
6
9
8
-19 -21 -16 -18 -23
-8 -7
-6
-14
-4
3 312 12 12 15 10
9 8
13
9
-27
-34
-27
-15
-30
-17
-17
-15
-8
-27
5
Overall second lockdown in EU is perceived as less challenging
and disruptive, French respondents feel most affected
Perception of second lockdown vs. first one
Mobility behavior disruption of second lockdown vs. first one
Significantly more challenging
Significantly less challengingSlightly more challenging
Slightly less challenging Significantly more disruptive
Slightly more disruptive
Slightly less disruptive
Much less disruptive
Results wave 6 (nov 6-10)

High income respondents feel slightly less challenged by second
lockdown, especially in Italy
Perception of second lockdown vs. first one
Significantly more challenging
Significantly less challengingSlightly more challenging
Slightly less challenging
14 12
9
-32
-26
-19
-17
3
High
income
Low
income
+3
13 11
-37 -33
-20
-16
3
High
income
5
Low
income
+1
15 12
8
-30 -26
-17
-15
3
High
income
Low
income
+2
19 14
7 13
-14 -15
-8 -8
Low
income
High
income
+1
9 10
10
-35 -30
-24
-27
High
income
4
Low
income
+7
Results wave 6 (nov 6-10)

“Lockdown challenged” respondents put higher importance on
access to private vehicle and showed slightly lower demand reduction
Importance of constant
access to private vehicle
Percent of respondents stating
“Increased”
Results wave 6 (Nov 6-10)
Importance of private
vehicle for intercity travel
Percent of respondents stating
“Increased”
38
26
1. Respondents stating perception of second lockdown more challenging
Drop in new car demand
since 2nd lockdown
Purchase intent new cars September
vs. November, in pp.
33
27
-11 -13
Mobility pattern changes
since 2nd lockdown
Delta of respondents stating
“decreased” Sep vs. November, in pp.
-9 -7
EU Overall"Lockdown-challenged“ respondents1

Contents
Car buying
Aftermarket
Mobility

Demand for new cars in EU dropped as a response to the second
lockdown to levels of the first lockdown, used cars less affected
Purchase intent next 12 months for new car vs. used car1
Indexed to pre-COVID-19 value (=100)
1. Weighted based on 2019 new car sales
60
70
90
80
100
May
27-29
Pre-COVID-19 May
9-17
June
16-18
July
15-17
Sep
2-4
Nov
6-10
-13pp
-2pp
Results of wave 1 (may 9-18), wave 2 (may 27-29), wave 3 (june 16-18), wave 4 (july 15 – 17), wave 5 (sep 2-4), and wave 6 (nov 6-10)
New car Used car

New car purchase intent shows significant drops across all EU
markets after the second COVID-19 related lockdowns
1.Q: BEFORE the COVID-19 crisis started, how likely were you to purchase or lease a new or used vehicle within the next 12 months?
2.Q: Given TODAY’S situation, how likely are you to purchase or lease a new or used vehicle within the next 12 months?
74
31 36
49 50 53
43
26
30
27
27
32
33
28
Nov
6-10
64
Sep
2-4
May
9-11
June
16-18
May
27-29
Before
COVID-
19
July
15-17
76
86
60
100
82
71 -15
-40
-29%
Likely Very/extremely likely
Change in % / p.p.
70
46
58 58 54
63
51
30
33
26
34 36
28
34
Before
COVID-
19
Sep
2-4
May
11-13
May
27-29
June
16-18
July
15-17
Nov
6-10
91
100
79
84
91 91
85 -6
-21
-15%
61
37 36 34 40 42
28
39
37 39 40
39 37
36
July
15-17
June
16-18
64
Before
COVID-
19
Sep
2-4
May
11-13
May
27-29
Nov
6-10
75
100
75 74
79 79
-15
-25
-36%
67
46
59 59 55 61
47
33
44
37
48
44
49
45
June
16-18
Before
COVID-
19
May
15-17
May
27-29
Nov
6-10
July
15-17
Sep
2-4
100
9189
96
106
100
110
-19
-11
-9%
07/08: Up to UR 9,000 purchase subsidy for xEVs, plus
abolishing vehicle tax on BEVs until 2030
06/01: EUR 7k subsidy for the purchase of an EV
costing up to EUR 45k and EUR 2k for PHEVs up to
EUR 50k
07/17: EUR 6,000 incentive for the purchase of lower
emission ICEs, HEVs and BEVs costing up to EUR 61k
-12
+3
X Premium brand customers in p.p.
-9
-18
Purchase intent new cars vs. pre-COVID-19 level1,2
Percent Points

Used car purchase intent much more robust – even increasing in UK,
slightly down in GER and France and more significant drop in IT
1. Q: BEFORE the COVID-19 crisis started, how likely were you to purchase or lease a new or used vehicle within the next 12 months?
2. Q: Given TODAY’S situation, how likely are you to purchase or lease a new or used vehicle within the next 12 months?
51
30 32 31 33 33 33
49
30 27
37 38 40
46
May
27-29
Before
COVID-
19
Nov
6-10
May
9-11
June
16-18
59
July
15-17
Sep
2-4
100
60
69 71
74
79
-21%
Very/extremely likelyLikely
65
31 34 37
47
32
42
35
39
37
38
44
53
41
86
Before
COVID-
19
July
15-17
Sep
2-4
May
11-13
May
27-29
June
16-18
Nov
6-10
74
71
100
69
91
82
-18%
43
30
23
30 33 30
35
57
41 54
51
52 62 49
July
15-17
72
Before
COVID-
19
Sep
2-4
May
11-13
May
27-29
June
16-18
Nov
6-10
100
92
77
81
85 84
-16%
53
36 32
44 43
28 33
47
53
46
47 48
70 62
June
16-18
100
Before
COVID-
19
Nov
6-10
May
15-17
Sep
2-4
May
27-29
July
15-17
89
78
91 91
98
95
-5%
Purchase intent used cars vs. pre-COVID-19 level1,2
Percent Points
Change in %

Since second lockdown, EU respondents show signs of delaying
purchase and reduced spending / higher discount expectation
-16
14
-12
5
-5
-9 -7 -6
Delay
purchase
Vehicle
with ICE
Spend
less
Requiring less
discounts
Finance/
lease
Smaller
car
Budget/
volume brand
Less ADAS
features
Results of wave 6 (nov 6-10)
Expected change in car characteristics (change of preferences before 2nd lockdown vs. after 2nd lockdown)
Net score
Requiring higher
discounts
Pull forward
purchase
Spend
more Buy
Electric
vehicle
Bigger
car
Premium
brand
More ADAS
features

Changes in car characteristics due to the second lockdown are
directionally aligned across EU countries, but vary in magnitude
Delay purchase Budget/volume
brand
-7 -8-7
Finance / lease
0 -8
Requiring less
discounts
Spend less
-1 0
Vehicle with ICE
-5
Smaller car Less ADAS features
Expected change in car characteristics (change of preferences from before 2nd lockdown vs. after 2nd lock-down)
Net score
-24
26
-17 -11 -14 -17
-36
-14
14
-11
11
-8-5 -4 0
-20
17
-14 -15
-3
7
-5 -4
Pull forward
purchase
Requiring higher
discounts
Spend more Buy Electric vehicle Bigger car Premium brand More ADAS
features

High income respondents less influenced in their car purchase
plans.
-17
15
-14
4
-7
-11 -9 -7
Less ADAS featuresDelay purchase Finance / leaseRequiring less
discounts
Spend less Vehicle with ICE Smaller car Budget/volume
brand
-11
-4
32 00 0 0
Pull forward
purchase
Requiring higher
discounts
Spend more Buy Electric vehicle Bigger car Premium brand More ADAS
features
High
income
Low
income
Expected change in car characteristics (change of preferences from before 2nd lockdown vs. after 2nd lock-down)
Net score

Delays due to health concerns increased again
for the first time since the COVID-19 outbreak
1.Q: Which of the following reasons best describes why you have decided to delay your purchase (or lease) of a new vehicle? Please select one
14 14 13
35
25 32
52
61 55
Subsidies
Health
May 9-18 Sep 2-4 Nov 6-10
Economics
Results of wave 1 (may 9-18), wave 5 (sep 2-4), and wave 6 (nov 6-10)
Purchase delay reasons1
Health concerns as
reason for purchase delay
increased again for the
first time since the
COVID-19 outbreak, due
to the latest 2nd (partial)
lockdowns in the EU
Economics lose
ground, but are still
the biggest reason
for purchase delays

Buy independently
of discount
Up to 20%
More than 20%
Discount expectations have significantly increase since 2nd
lockdown – less customers state to buy “independently of discount”
1.Q: What total discount/incentive amount (incl. any potential government subsidies) would it take for you to buy or lease a vehicle in the next 1-2 months?
Sep 2-4
14
Nov 6-10
24
59
67
1916
14
Sep 2-4 Nov 6-10
22
54
63
23 23
19
Sep 2-4 Nov 6-10
7
63 67
18
26
10
13
Sep 2-4 Nov 6-10
60 55
27
35
Required discount amount for consumer to purchase a vehicle in next 1-2 months1
Results of wave 5 (sep 2-4), and wave 6 (nov 6-10)

Preference to interact physically at dealership has
particularly decreased for age group 35-54 years
32
37
58
Age 18-34 Age 35-54 Age 55-70
21
31
46
Age 18-34 Age 35-54 Age 55-70
36
43
57
Age 18-34 Age 55-70Age 35-54
35
41
61
Age 18-34 Age 35-54 Age 55-70
1.Q: When you LAST TIME purchased or leased a car/serviced a car, which of the following sources/channels did you predominately use? Answer: "In presence at dealer
2.Q: For your PLANNED/NEXT vehicle purchase/leased/car service, which of the following sources/channels would you prefer to use? Answer: "In presence at dealer"
-10 -8 -8 0 -11 -9 +5 -4 0 -3 -14 -4
Δ p.p. vs previous purchase
Consumers preferring to interact in person at car dealership for purchasing next car1,2

Interest in online and contactless offerings has strongly increased
in UK and Germany, while slightly decreased in France and Italy
1.Q: Would you consider purchasing or leasing a new or used vehicle completely online?
2.Q: How interested would you be in the following services?
3.Q: How interested would you be in contactless service options? / contactless car sales?
Δ p.p. vs Survey wave 1-5± xx
Source: McKinsey Global COVID-19 Automotive Consumer Survey (May 9-17, May 27-29, June 16-18, July 15-17)
A – Online buying - Buying a new vehicle online B – Contactless sales - Buying vehicle completely contactless C – Contactless service - Contactless service with dealer or repair shop
52
2510
34
42
A B
24
26
C
49
59
31
22
39
C
8
A
21
23
B
47
44
52
A
26
36
7 14
41
28
12
B
18
C
31
195
11
38
33
A B
23
C
43
34
52
3 8 5 6 7 1 -2 -4 -4 -3 -2 -1
Very/extremely interested
Interested
Interest in digital/contactless sales & service1,2,3

Contents
Car buying
Aftermarket
Mobility

Service and repair outlook for next month is still showing
a high share of customers that plan to do more work than usual…
1 Q: What type of maintenance, repair and improvement work have you delayed or done additionally?, figures may not sum to 100% because of rounding.
2 Net impact is calculated by subtracting the % of respondents stating they have delayed service & maintenance work from the % of respondents stating they have done additional maintenance work
47% 27%26%
11%79%10%
Delay No changes Done additional
28%65%7%
11%85%4%
25%55%19%
10%10% 79%
55% 32%14%
17% 16%67%
+39
+39
+39
+39
+39
+39
+39
+39
Net
impact2
0
+ 1
+7
0
-1
+21
+6
+18
AS OF SEPTEMBER 21st, 2020
Net impact
wave 52
- 3
+ 4
+5
+3
0
+24
+11
+29
+39
+39
+39
+39
+39
+39
+39
+39
Changes in maintenance and repair since beginning of COVID-191
% of respondents
Up until now
Plan for next month
Up until now
Plan for next month
Up until now
Plan for next month
Up until now
Plan for next month

…however, net intent to do maintenance work in the next month
decreased across all regions vs. September Survey, especially in Italy
1 Q: What type of maintenance, repair and improvement work have you delayed or done additionally?, figures may not sum to 100% because of rounding.
2 Net impact is calculated by subtracting the % of respondents stating they have delayed service & maintenance work from the % of respondents stating they have done additional maintenance work
-3
-3
-5
-11
Customer outlook on maintenance and repair in light of 2nd lock-down
Net impact2 November vs. September in “plan for next month”

Contents
Car buying
Aftermarket
Mobility

McKinsey & Company 23Source: McKinsey Center for Future Mobility
Mobility usage patterns in France and Italy most affected
by the second COVID-19 lockdowns in Europe
1. Q: Given TODAY’S situation, how has your mobility changed since the outbreak of COVID-19?
2. UK, Germany, Italy and France
3. Total mobility decrease wave 6 vs. wave 5
EU 2
Significantly increase
Slightly increase
Significantly decrease
Slightly decrease
x Mobility recovery3, in p.p.
4 5 5 8 6
-29 -29 -29 -28 -25 -26
-33
-26 -24
-16
-16 -16
W2 W4
2
1
W5
3
W1 W3
21
3
2
W6
-1
6 4
-21
-29 -32
-36 -37 -36
-66 -53
-40 -29 -23
-34
2
1
W6
22
W1 W2
1
2
2
3 4
W3 W4
2
W5
-10
4 5 6 7 4
-20
-25 -27 -29 -29 -31
-60 -50
-33
-23 -19
-35
2
W3
1 12
3
W1
2
W2
2
W4 W5 W6
-18
4 5 7 5
-22 -25 -27 -29 -29 -30
-53 -45
-36
-26
-22
-28
W1 W2
2
43
2 2
W3
2
W4
2
W5
2
W6
-7
4 5 7 6
-18 -19 -22 -24 -26 -27
-53 -50
-48
-39
-30 -27
22
4
W1 W2
2
4
W3
2
W4
3
W5
2
W6
+1
Mobility pattern changes (number and length of trips) since the outbreak of COVID-191
Currently 58%
of EU
consumers
travelling less,
showing a 7
p.p. decrease
vs. last wave
due to the latest
lockdowns
Respondents
mobility usage
currently
most affected
in France
and Italy

Walking/biking and micromobility potentially becoming
more popular in the modal mix of the "next normal"
Source: McKinsey Center for Future Mobility
Usage of transportation modes on a regular basis1,2
Number of respondents stating at least weekly, in percent
1. Q: Before/today/when you return to "next normal", how often did/do you/do you expect to use the following modes of transportation?
2. Once or more than once per week, aggregated results from UK, Germany, Italy and France
81
60
68
73
78
79
75
81
Wave 4
Wave 3
Wave 2
Before crisis
Wave 5
Wave 1
Return to
"normal life"
Wave 6
-20
-4
35
15
17
18
21
24
22
35
-20
-2
66
61
66
67
67
67
64
73
-6
-3
8
7
7
7
7
9
9
10
-1
-2
7
5
5
5
6
7
7
8
-1
0
8
6
6
5
6
7
7
9
-2
-1
x
Mobility
decrease, in p.p.
Mobility usage
pre- vs. post-crisis
Mobility usage
during crisis
Respondents
expect an
increased usage
of walking/
biking and
micromobility
when returning
to “normal life”
Slight decrease
in mobility usage
across all major
transportation
modes after 2nd
lockdowns in
Europe, but with
less magnitude
than 1st lockdown
Private car
Public
transport
Walking or biking
with private bike
Micromobility
(e.g., e-scooter,
e-bike)
Car sharing
(e.g.,
ShareNow)
Ride hailing
(e.g., Uber,
Lyft, taxis)

Change of mode mix before and after COVID-19 shows
largest regional variation for public transport
Change of transportation modes when returning to "next normal" vs. before COVID-191,2
Delta of responses for return to "next normal" vs. before COVID-19 outbreak, in percent points
1. Q: Before/today/when you return to "next normal", how often did/do you/do you expect to use the following modes of transportation?
2. Mode usage once or more than once per week
3. UK, Germany, Italy and France
0,5
0,7
-0,1
0,8
0,7
0,2
-2,4
1,2
0,8
1,1
6,2
8,2
5,1
5,7
6,0
1,9
0,8
1,4
4,1
1,2
1,4
0,7
1,0
2,9
1,1
1,2
1,1
3,0
0,8
0
EU 3
Private car Public transport
Walking or biking
with private bike
Micromobility
(e.g., e-scooter, e-bike)
Car sharing
(e.g., ShareNow)
Ride hailing
(e.g., Uber, Lyft, taxis)

Frequency of commuting trips has significantly decreased
globally, second lockdown affecting especially France and Italy
1. Q: Given TODAY’S situation, how has the number of trips of your commute changed since the outbreak of COVID-19?
2. Q: After you return to "next normal", i.e. when a vaccine against COVID-19 is broadly available and the pandemic is defeated, how do you think your commuting habits will be compared to before the COVID-19 outbreak?
13
-12 -12 -13 -14 -18 -14 -17
-66 -63 -60
-49 -38 -38
W2W1
2 2
3 12 4 3
W3
16
W4
5
W5
2
8
W6
8
-6
Next normal
+4
-19 -17 -20 -16 -17 -17 -11
-36 -33 -25
-19 -20 -21
W3
1
W1
1 22 1
W2
2 1 13
W4
15
W5
4
W6
7
9
-3
Next normal
0
18
11
-23 -21 -24 -23 -25 -26
-13
-56
-48 -37
-31 -25 -30
1 22
W1
1
W2
2 1
W3
1 44
W4
16
W5
1
W6
-3
Next normal
-6
-16 -15 -17 -17 -20 -19 -13
-51 -48
-32
-19 -14 -26
5 2 91 55
W1
5 21
W2 W3
1
W4
15
W5
1
W6
6
-3
Next normal
-10
Change in number of commuting trips during and after the crisis vs. commuting habits before1,2
Significantly decrease
Slightly increase
Significantly increase
Slightly decrease

Around the world consumers expect to shift from airplanes and
trains for intercity travelling to an increased use of private vehicles
Airplane
Train
Private
vehicle
1. Q: After you return to next normal, how do you think travelling between cities will change compared to before the COVID-19 outbreak?
2. Consumers that have not used this mode of transportation before the COVID-19 outbreak excluded of scope of country
15 14 18 15 15
-37 -39 -33 -35 -42 -38 -32
14 14
Increased usage Decreased usage
18 14 18 22 18 18 19
-27 -31 -21 -29 -28 -28 -19
28 25 22
38 27 28 22
-15-11-11 -10-13 -9 -13
Change of mode for intercity travelling when returning to "next normal" vs. habits before COVID-19 outbreak1
Number of respondents2, in percent
Owning
a vehicle
Not owning
a vehicle

Risk of infection: shared and public transport are not considered as
safe for health, infections became a top priority for the mode choice
81
9
64
8 5 5
People increasingly use active
transport modes such as
walking & biking
Public transit
ridership has
fallen
significantly
Car sharing usage, as all shared
mobility modes, dropped
significantly
“Car as safe
space”: People
switch to transport
modes with low
risk of infection
What we
observe
during the
pandemic
Private car
Public
transport
Walking/
biking3
Shared
micro
mobility Ride hailingCar sharing
1. Q: Which of the following modes of transportation do you consider safe for your health concerning a COVID-19 infection?
2. Aggregated results from US, UK, Germany, Italy, France, China and Japan
3. With private bike
4. For a private trip
Before the COVID-19 crisis Today
1. Time to destination
2. Price of trip
3. Space and privacy
4. Convenience
5. Congestion
1. Risk of infection
2. Time to destination
3. Space and privacy
4. Convenience
5. Price of trip
50
… percent of respondents
would increase mode usage
with regular disinfection
Top 5 reasons to choose transport mode4
Reasons ranked by number of respondents
Modes of transportation considered safe for health, concerning a COVID-19 infection1,2

51
43
29
-22 -27
-37
35-5418-34 55-70
Increased importance of direct vehicle access and willingness to
expand this to new use cases, especially for younger consumers
By age
1.Q: How has the importance of having constant access to a private vehicle changed since the COVID-19 outbreak?
2.Q: Based on your experience with COVID-19,could you imagine extending your use of private vehicles beyond travelling in the future, (e.g. for consuming via drive-ins for shopping or cinema)?
3.Aggregated results from UK, DE, IT, FR
26
-14
Increased Decreased
36
24 21
-16 -14 -13
18-34 35-54 55-70
Results of wave 6 (Nov 6-10)
By age
Yes No
AS OF SEPTEMBER 21st, 2020
39
-30
3 3
Willingness to expand private vehicles to new use cases2
Share amongst vehicle owners, in percent
Importance of constant access to a private vehicle1

Disclaimer
McKinsey does not provide legal, medical or other regulated advice or guarantee results. These
materials reflect general insight based on information currently available and do not contain all of
the information needed to determine a future course of action. Such information has not been
generated or independently verified by McKinsey and is inherently uncertain and subject to
change. McKinsey has no obligation to update these materials and makes no representation or
warranty and expressly disclaims any liability with respect thereto.

Scope of global COVID-19 Auto & Mobility Consumer Survey
Markets
UK, DE, FR, IT
Pulse Survey
Wave 1: May 9-17
Wave 2: May 27-29
Wave 3: June 16-18
Wave 4: July 15-17
Wave 5: Sept 2-4
Wave 6: Nov 6-10
Respondents
Questions
1. Demographically representative sample of respondents between age 18-70
2. Consumers having planned or planning to buy/lease a car in the next 12 months
20+ questions on mobility behavior
20+ questions on car purchase intent
10 questions on aftersales behavior
10 questions on screening, demogra-
phics, COVID-19 impact
1k+ respondents per market, thereof:
 1,000 mobility participants1
 400 car purchase intenders2
6 Waves conducted
4 EU markets:

McKinsey - Covid 19 - Global Auto Consumer Insights - November 2020

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