Presentation from my SoftCat SAM Seminar at the London Distillery. - Your SAM Maturity - 4 Market Trends in 2014 - 5 Key SAM Concepts - About The ITAM Review and Campaign for Clear Licensing

1. SAM in 2014
Martin Thompson
The ITAM Review
Campaign for Clear Licensing
Image http://www.coldbar.co.uk/

2. Your SAM Maturity?

3. Resources Knowledge
Mindshare
Something
else…
Biggest block
to your SAM
progress?

4. 4 Market Forces in SAM Today
1. Technology Innovation
2. Consumer-led demand
3. Austerity & Transparency
4. Audit Activity

5. 1. Technology Innovation
• Technology striding ahead
• Cloud
• Virtualization
• Licensing a few steps behind
• Help Navigate
• Architect
• Projects
“Like the clear headed accountant
giving advice to the enthusiastic
entrepreneur. Our objective is to be the
trusted source of clarity regarding
viable options and valuable insight into
likely consequences. Whispering in the
CIO’s ear.”

6. 2. Consumer-led Demand
Underlying Market Forces…
• Broadband and Internet Usage
• Smart Phones / Tablets / Apps
• IT Savvy of average user
…has led to
• BYOD
• App / Internet Expectations
• BYOA / Shadow IT
“Landscape is changing but SAM principles remain the same”

7. 3. Austerity & Transparency
“Price is what you pay. Value is
what you get” ~ Warren Buffett
#sthash.Wl68s7Zzuf
• IT underpins all business
• Must justify value
• Future SAM
• Business Intelligence
• Smarter Support
• Smarter Decisions
• Business Agility

8. 4. Mega-vendor audit tactics
• Compliance teams:
– $Revenue$ not compliance
– Data to feed deals
“Give yourself a game you can win. If you can't manage it don't sign it.”
• Unmanageable license
programs – Choices:
1. Do Nothing
2. Vote with your feet
3. Contain it / Manage it
4. Change the agreement

9. How do we address these changes?
1. Pareto
2. Begin with the end in mind – Audit Ready
3. SAM is not a project
4. Kaizen not big bang
5. Working with change

10. The Pareto Principle
Vilfredo Pareto,Italian Economist1848 - 1923
“80% of the land in Italy was owned by 20% of the population”

11. “50% of Vendors constituted only 1%
of spend… top 20 vendors presented
80% of spend…”
- Anthony Porter, Electronic Arts
(At UK Gartner ITAM Conference)

12. VALUE
£ € $
# of Suppliers
PARETO
DIMINISHING
RETURNS

13. “Begin with the end in mind”
~ Stephen R. Covey (1932 – 2012)

14. SAM is not a project

15. 1 2 3
Identify changes in state, take action.
1. Process Leaks
2. Education
3. Technology
4. Expertise

16. Sources of Change
Likely source of change Scope ITAM Strategy to stay
on top of changes
1
Deployment of new projects
and upgrades
Whole IT Estate PMO Alignment
2
Changes to infrastructure
and production systems
Primarily
Datacentre
CAB Alignment
3 End User Requests
Primarily Desktop,
Laptop, Mobile
Automated Request
Process
4
People joining, leaving,
changing roles, finishing
projects or otherwise not
using assets
Whole IT Estate
Proactive Reclaim / HR
Alignment
5
Engineer / Support staff
changes / IMAC
Primarily desktop,
Laptop and Mobile
ITSM / Service
Alignment

17. The ITAM Review
• Founded 2008
• www.itassetmanagement.net
• 40 – 45K Monthly Visitors
• 34% USA, 17% UK (India, Canada, Germany, Australia,
Netherlands)
• Free Monthly Newsletter

18. Campaign for Clear Licensing
• Provide a voice for software buyers
• Confidential forum
• Software Audit Code of Conduct
• Oracle Roundtable March 26th March
• www.ClearLicensing.org

19. Thanks for Listening
• Martin.Thompson@itassetmanagement.net
• +44 (0) 7841 434 994
• +44 (0) 845 130 3166
Any
Ques)ons?