Experienced Account Manager

1. MARTY RICHMOND
6905 Wesson Drive • Plano, Texas 75023
richmondmarty@yahoo.com • 214-707-0517
Account Management • New Business Development • Sales Growth
Highly accomplished sales and marketing professional with extensive experience developing innovative strategies that
effectively expand sales and drive company growth. Results-oriented, decisive leader, with proven success planning
solutions that exceed company requirements and boost productivity. Excellent communicator with strong technical skills;
able to forge lasting business alliances with large channel partners and national retail corporations. Talent for transforming
cross-functional staff into cohesive, top-performing teams that successfully expand bottom-line sales results.
CORE COMPETENCIES
• Relationship Development
• Key Account Management
• New Product Placement
• Broker Management
• Retail Merchandising
• Self Initiative
• New Market Penetration
• Trained in Office, CRM
• DSD Experience
Key Achievements:
 Managed all corporate headquarter activity at Wal Mart. This included selling chain wide promotions,
establishing overall display strategy, and building customer rapport at multiple levels. Exceeded revenue budget
of $14MM representing double-digit growth. Managed the implementation of product optimization at Wal Mart
that led to an increase of 61.9% over the previous year’s business.
 Negotiated several high-profile display contracts at corporate level and managed distribution in large retailers
through distributor network for 70 national accounts including Kroger, Target, Safeway, HEB, 7-11, and Home
Depot with $120MM in annual sales.
 Cultivated key relationships with national retail accounts, and at Wal-Mart this resulted in permanent end cap
display programs in the Garden Center and Craft Department producing annual sales of $17.4 million from the
placement of 29,000 new displays.
 Generated more than $8MM in new sales for Home Depot by selling new product line across entire chain;
transformed program from 1 district to permanent national program in eighteen months.
 Implemented major technological upgrades in category management information to all accounts. Programs
included tracking of sales, market share analyzer, cross-category comparisons, benchmarking, promotional
execution effectiveness tool and specific demographic indicator's.
 Sponsor of HEB/Better Homes and Gardens annual customer appreciation event at the Alamodome. The
program included improved front end display, custom publishing, cross merchandising displays, and radio/TV
advertising purchases. These programs helped to generate annual growth of 31.2% and a $1.3MM increase in total
sales.
Professional Experience
CURTIS CIRCULATION – Dallas, Texas 2012-2015
Marketing Manager
Represent over 400 magazine publisher’s to the retail class of trade including grocery, convenience, military, chains
through a wholesale distribution network. My grocery chain accounts included HEB, Brookshire, Brookshire Brothers,
Fiesta, Bashas, Dierbergs, Schnucks, Supervalu, Homeland, HyVee, and Marsh. I managed the national convenience
accounts of 7/11, Circle K all divisions, and the military account AAFES. I sold in new magazine displays into three CK
divisions- Phoenix (600 stores), Midwest (404), and New England (375) My job was to increase sales for our client titles
through new product authorizations, promotions and new and improved displays in the stores. I worked with Sales Reps
for the wholesaler to present new product, and gain their support for my clients
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2. Marty Richmond Page 2
CROSSMARK CORPORATION – Dallas, Texas 2009-2011
Project Leader
Successfully and efficiently managed team leads, and retail reps for national retail marketing company. The main project
was to completely reset a national chain drug store a week with a new store layout, and a new planogram for all
departments in the store. Completed this two year project which required traveling to a new store in major metro areas
under budget, and within the allocated time frame. I am very good at motivating team members to work together to
accomplish goals as directed by the clients.
AMERICAN MEDIA – Dallas, Texas 2003-2009
District Sales Manager
Devised and executed national and regional sales plans for national publisher with wholesale and retail business in Texas
earning more than $46M in annual sales. Managed and trained a group of 3 Account Managers based in key cities to
insure corporate promotion execution, sell incremental programs, build store level rapport, and address service issues.
Provided leadership and strategy development to increase sales and ensure program efficacy. Generated key strategies in
retail marketing, supply chain, and distribution.
MEDIA SOLUTIONS – Dallas, Texas 2002-2003
Account Manager
Served as category manager for national launch of magazine program within Sam’s Club locations. Managed 40
employees on 10 teams through positive leadership skills and effective direction. Supervised product delivery and
orchestrated display construction teams, product placement, and merchandising. Obtained POS data and analyzed
efficiency of program; made adjustments as necessary to increase sales. Program generated $4.5MM in incremental sales
the first year.
MEREDITH CORPORATION – Dallas, Texas 1991-2001
National Accounts Manager
Managed national retail accounts for Better Homes & Gardens, Ladies Home Journal and forty other magazines with
focus on introducing new magazines and books to maximizing profit in retail chains. Sold sales and marketing of custom
advertisement and publishing programs to major retail accounts. Established outstanding relations with clients through
solution-based selling, innovative displays, and winning marketing plans. Negotiated checkout displays, analyzed data and
managed distributors and wholesalers sales teams. Hired, trained, and managed two analysts that performed all facets of a
space study including plan-o-gram collection, section analysis, and presentation to the retailers.
Additional experience as Regional Manager for Murdoch Magazines 1985 – 1991
Sales Representative for Frito-Lay 1983 – 1985.
Education
Bachelor of Arts in History 1983
UNIVERSITY OF TEXAS AT DALLAS