Can design change the world? Designers have always wanted to change it -- with better ideas of how we can live differently. However today, the trend is more of wanting to restrict our behaviour than of exploring we ways of exploiting resources, creativity and notions of the future. Should design adopt a conservative outlook -- or strive for more radical and progressive ideas?
13. Adrian Shaughnessy, Design Week “The more design is placed at the forefront of the radical new thinking around finance, urban living and social change, the more likely it is to prosper…” Designers want to fill void
14. Paola Antonelli is senior curator of Architecture and Design at The Museum of Modern Art “even when they [designers] tackle topics like prison life, aging, or obesity; they do not simply work, they give people a sense of hope and strength… society’s new pragmatic intellectuals.”
16. Cabinet Office’s Behavioural Insight Team small charitable donations when using cashpoints learner drivers be opted in to an organ donation scheme lottery to encourage people to take tests to prove they have quit smoking Designing in implicit behaviour change
21. Masdar city, Abu Dhabi: enforced pedestrianised areas Everything designed around behaviour
22. But what about our liberty? Debate is being designed out
23. ‘you never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete’ Buckminster FullerUS architect, designer, futurist Forget pragmatism, question everything
24. ‘ambition is to make a dent in the universe’ Steve Jobs, Apple Inc Excel in expert-led design leadership
25. ‘envision and investigate new product meanings, through a broader, in-depth exploration of the evolution of society, culture, and technology. ’ Professor Roberto Verganti Objectivity is essential in leading change