Temat podjęty i zaprezentowany 06/06/2017 podczas #ImpactSeminar by Impact Media Polska w Krakowie oraz 23/06/2017 w Warszawie podczas #Socjoevent. Wskazane trendy, mają za zadanie wskazać kierunek rozwoju digital marketingu, ale i pomóc odpowiedzieć na pytanie - quo vadis, video? W prezentacji poruszono temat: video mobile only, livestreaming, short video, all in messaging app, social commerce, mobile commerce, e-commerce. Jeśli masz jakieś pytania, wątpliwości, pomysły - napisz do mnie na martyna@socjomania.pl Na slajdach oraz na osobnej planszy na końcu prezentacji znajduje się zbiór źródeł, wartych przeczytania, jeśli chcemy kontynuować eksplorację trendów na rynku azjatyckim.

1. Azja Express,
czyli jakie trendy w video marketingu
zapowiada rynek azjatycki
Martyna
Tarnawska

2. In the West, online video means desktop;
in Southeast Asia, it’s all about mobile.
http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html

3. digital marketing driven by ecommerce, not ads
mobile-only
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Dlaczego mówimy dziś o Azji?

4. #videoonlymobile #shortvideo
#onlineprimetime
#allinmassagingapp
#livestreaming
#socialcommerce
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5. Tencent, Alibaba & Baidu
https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/209-KP_INTERNET_TRENDS_2017_PAGE
Tencent Alibaba
Baidu

6. Tencent, Alibaba & Baidu

7. Outside od Asia
https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099

8. Yes, technology is transforming Asian
consumerism.
But you knew that already. But here’s the
catch: technology alone is NOT the point.
TrendWatching

9. TrendWatching framework for Asia

10. #videoonlymobile

11. Which online activities are done by people at least as
often via a smartphone as computer?
http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html

12. The smartphone gap: the percent of people with
smartphones, minus the percent of people with PCs
http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html

13. 5 of the top 10 countries with
the highest smartphone penetration rate
in the world are located in Asia.
http://apac.thinkwithgoogle.com/intl/en/articles/measuring-asias-mobile-transformation.html

14. 30% of time spent on mobile
https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/203-KP_INTERNET_TRENDS_2017_PAGE

15. Turn your Android smartphone into a 360° VR camera
https://www.indiegogo.com/projects/insta360-air-360-vr-clip-on-camera-for-smartphone

16. WeChat unveils live-streaming video drone
http://spot-message.com/

17. Smartphone specializes in selfies
http://www.oppo.com/in/smartphone-f1s

18. #onlineprimetime

19. Online prime-time isn’t a thing anymore
http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html

20. Mobile is revolutionizing marketing
https://www.youtube.com/watch?v=v8M0zpFopYw&index=4&list=PLlXABCJJ704gouCHwn3C9ZltDR5Udcyws

21. #allinmassagingapp

22. https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099
All on messaging

23. #shortvideo

24. There will be 153 million regularly watching
China’s short videos in 2016.
This is estimated to reach 242 million by
2017, an increase of 58.2 percent.
https://jingdaily.com/short-video-luxury-marketing-china/

25. Top Video Streaming App
źródło

26. Supermarket proves fish freshness via Snapchat Stories
https://www.youtube.com/watch?v=2B4KSI_HJmQ

27. Ephemeral Korean Snapchat clone Snow
https://jrudddigital.com/2016/08/21/is-snapchat-getting-snow-balled-in-asia/

28. L’Oréal x Meipai
https://jingdaily.com/short-video-luxury-marketing-china/

29. Short Video x The United Nations
https://jingdaily.com/short-video-luxury-marketing-china/

30. #livestreaming

31. Live-streaming app has 50 million daily users
https://www.kuaishou.com/
Kuaishou

32. Livestreaming w wydaniu azjatyckim

33. Livestreaming w wydaniu azjatyckim

34. Top livestreaming apps in China

35. Najważniejsze funkcjonalności
azjatyckich aplikacji live streaming
platform
play to strenghts of devices and platforms

36. Najważniejsze funkcjonalności
azjatyckich aplikacji live streaming
digital effects
empower streamers with broadcast-enhacing tool
platform
play to strenghts of devices and platforms

37. Najważniejsze funkcjonalności
azjatyckich aplikacji live streaming
VR & AR
embrace VR and emerging video formats
digital effects
empower streamers with broadcast-enhacing tool
platform
play to strenghts of devices and platforms

38. Najważniejsze funkcjonalności
azjatyckich aplikacji live streaming
VR & AR
embrace VR and emerging video formats
digital effects
empower streamers with broadcast-enhacing tool
platform
play to strenghts of devices and platforms
gamification
encourage active participation

39. Najważniejsze funkcjonalności
azjatyckich aplikacji live streaming
VR & AR
embrace VR and emerging video formats
digital effects
empower streamers with broadcast-enhacing tool
platform
play to strenghts of devices and platforms
gamification
encourage active participation
community
leverage the features of social networks

40. Najważniejsze funkcjonalności
azjatyckich aplikacji live streaming
VR & AR
embrace VR and emerging video formats
digital effects
empower streamers with broadcast-enhacing tool
platform
play to strenghts of devices and platforms
gamification
encourage active participation
community
leverage the features of social networks
monetization model

41. https://www.mobileworldlive.com/apps/news-apps/chinas-live-streaming-app-inke-has-unique-monetisation-model-says-app-annie/
Unique monetisation model = gifts

42. Video banking services available online
https://www.sc.com/en/news-and-media/news/global/2016-07-21-video-banking-launch-asia-africa-mideast.html

43. Bank executive takes live lie test to prove honesty
https://www.ocbc.com/group/group-home.html

44. http://www.koreatimes.co.kr/www/news/nation/2015/04/116_177040.html
Meokbang

45. "Koreans have long valued dining together with
family members and friends.
Because more Koreans are living alone these days,
they appear to find meokbang as an alternative way
of experiencing community.”
pop singer Hwang Jin-i

46. #socialcommerce

47. Technology isn’t at odds with
craftsmanship, it’s just a new tool for
filmmaking and storytelling
filmmmaker Jon Favreau at TEDxHollywood

48. Selling via Alibaba's ecommerce arm Tmall
https://www.youtube.com/watch?v=5oo_pvFR0MQ

49. In China nearly half of all e-commerce sales
are made with mobile devices
https://www.appannie.com/en/insights/market-data/retailers-asia-take-lead-mobile-innovations/

50. See now, buy now

51. KFC’s live stream on Tmall

52. Maybelline sells 10,000 lipsticks in China within two hours
http://socialbrandwatch.com/maybelline-sells-10000-lipsticks-china-within-two-hours/

53. Retail sales of virtual reality (VR) in China
will grow from 95 million in 2016
to 234 million in 2017.
https://www.emarketer.com/Article/Top-Trends-China-2017/1014962

54. The First Complete VR Shopping Experience
https://www.youtube.com/watch?v=-HcKRBKlilg
Buy+ Alibaba

55. Coca-Cola beverages complement moviegoers' emotions
https://www.youtube.com/watch?v=2B4KSI_HJmQ

56. podsumowując

57. #allinmessagingapp3
#videoonlymobile1
#livestreaming5
#socialcommerce6
#onlineprimetime2
#shortvideo4

58. https://nextconf.eu/2016/09/next16-asia-wechat-says-william-bao-bean/
China is mobile only

59. Livestreaming
https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/203-KP_INTERNET_TRENDS_2017_PAGE

60. It’s not the technology that changes the
world. It’s the dreams behind the
technology.
Jack Ma, founder of Alibaba

61. #prasówka
Live Video Asia – Opportunities for Brands in 2017
Video Streaming in Asia Mobile Live Streaming Expands Into
New Markets
Top Trends China 2017
Video in Southeast Asia: the Shift to Mobile and What It Means
for Marketers
Consumer Barometer with Google
Why Facebook has a hard time overtaking WeChat – William
Bao Bean
Internet Trends 2017 Report

62. Dziękuję!
Martyna Tarnawska
social media trainer
pl.linkedin.com/in/martynatarnawska
martyna@socjomania.pl
@mtarnawska
www.facebook.com/martyna.tarnawska