2. +
What is Digital Marketing?
Traditional Online Marketing
Online marketing pre-social media
Push marketing
Social Media Marketing
Direct marketing (e.g. publishing discount codes)
Indirect marketing (e.g. “tips” from a blog)
Content Marketing
Informational
Conversational
3. +
What is Inbound/Content
Marketing?
Requires identifying what consumers want and need.
Developing content that is meaningful, useful and timely for
consumers.
Adds value to online conversations.
Helps develop consumer trust, security and loyalty.
A new form of marketing that is continuously evolving.
4. +
Three Types of Content Marketing
Long-form
Conversational
Short-form
Integrated
Approach
* Each piece of content marketing should be able to
stand on it’s own.
6. +
Do Your Research!
What types of information, messages and content
does your audience want?
What content will your audience likely share with
others?
What are your competitors doing that is and isn’t
working well?
7. +
Think Like a Publisher!
Follow the 80/20 Rule:
80% or more of should be informational
20% or less should be promotional
8. +
Content & Voice
Needs to be appropriate for your brand image
Should match consumer expectations
Must be authentic
Allows for your personality and passion to shine
9. +
Benefits
Increases brand awareness
Builds relationships with target audiences &
online expert influencers
Establishes your business as a thought leader
Helps improve Search Engine Optimization (SEO)
13. Mary Ann Davis
Digital Marketer & Strategist
Providing business with strategic marketing solutions,
focusing on digital marketing that compliments traditional
marketing, and teaching people how to use social media to
promote businesses.
about.me/mary_ann_davis
mary_ann_davis@outlook.com