Align your brand with your facebook presence, What if you could design an experience your facebook visitors. You can, easily, with a customized Facebook Landing Page.

1. Essential Elements of a
Custom facebook Landing Page
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Your Landing Page is a Profile for Your Brand

2. What are Landing Pages For?
They are for Reference
A landing page presents
information that is relevant
to the visitor. Text, images,
dynamic compilations of
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relevant links, or other
elements. Make sure your
reference content meets
your business objectives and
provides effective and
measurable revenue value.

3. They are for Transaction
Transaction opportunities on
your landing page persuade
a visitor to complete a
transaction such as filling out
a form or interacting with
advertisements or other
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objects on the page. The
goal being the immediate or
eventual sale of a product or
service. The idea is to
capture the lead and add the
prospect to a mailing list or
transact a donation or sale
on the page.

4. Rules of a Powerful FB Presence
1. Never let a visitor land on your wall
2. Control Your Image
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3. Respect Your Brand
4. Create & Guide the Visitor Experience
5. Create a Call to Action
6. Provide Useful Content – Help them choose YOU!
7. Leverage FB Events
8. Update your Landing Page Regularly

5. Content Wisdom
• Again, include a call to action
• Use short statements
• Ask and answer questions
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• Order content in logical sequence
• Use white space, headings and colors
• Provide a bonus
• Use images that promote your message or brand
• Include effective testimonials

6. ACTION?
WHAT DOES THIS LOOK LIKE IN
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7. GOOD DESIGN &
FAMILIAR BRANDING
• This may seem like a no-brainer, but, what can be more
important than making sure your facebook page is attractive,
easy to read, and visually appealing? Visitors should always be
greeted with familiar branding styles that they affiliate with
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you and your product or services.
Landing Page Samples from: http://www.hyperarts.com

8. A WELCOME PAGE &
CALL TO ACTION
• One of the first things you need to do for your visitors is invite
them to take action. Often it’s a simple as asking them to
“like” your page, allowing them updates about your
organization, services and products in their personal timeline.
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of when someone posts on your facebook page wall.
A Great Call to Action:
Your Brand + Effective Video Feature
Landing Page Samples from: http://www.hyperarts.com

9. EXCLUSIVE CONTENT
• Users take time to “like” your page and share what they find.
Take time to give them something in return. Some pages offer
discounts, exclusive content, or free stuff.
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10. COMMUNITY INVOLVEMENT
• The best aspect of facebook is that everyone is familiar with
how it works. So take advantage of the situation! Ensure that
those who join your facebook community have opportunities
to get involved.
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Resource: http://on.fb.me/fZjYlA
Landing Page Samples from: http://www.hyperarts.com

11. GIVEAWAYS &
OTHER PROMOTIONS
• Giveaways and
other promotions
are a great way to
boost
participation on
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your facebook
page. Contests,
giveaways, Special
Features are a
great way to build
relationships and
help others as
well.
Landing Page Samples from: http://www.hyperarts.com

12. MEMBER DISCUSSIONS
• A discussion board on facebook
is a great way to learn more
about the facebook page
member’s needs, concerns, etc
that relate to your services and
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business objectives. It’s a great
way to establish relationships
with potential clients and find
out what they really want.
Landing Page Samples from: http://www.hyperarts.com

13. LINKS BACK TO YOUR
PRIMARY SITE
• Last but definitely
not least, you want
to make sure to
include links back to
your primary site.
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Your facebook fan
page is only an
appendage to your
company site or
design blog. Help
users spend time on
your site as well as
on the facebook
page.

14. The Last Word on FB Landing Pages
• Take care of people, create
an enjoyable experience,
make a connection and
compel someone(s) to a
specific action. Design those
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actions for the visitor so that
they benefit the prospective
or repeat customer and
fulfill one more of your
business objectives.
• Your landing page provides
value to the visitor and
allows you to do business.
Landing Page Samples from: http://www.hyperarts.com