It is true that you can have sales at your business without ever spending a dollar on marketing. It is true that customers may find you even if you never advertise.
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
It is important to understand that marketing and selling go hand in-hand
1.
2. It is true that you can have sales at your business without ever
spending a dollar on marketing. It is true that customers may
find you even if you never advertise. However, it is not true that
your company can be successful or profitable working in this
way. While you may not feel that you have the available funds to
market your business, you must find ways to make those funds
available.
3. Instead of thinking of your business as the owner, try looking at it from a
customer's perspective. You can do this by thinking of situations where
you have been the customer. For example, what if you needed to hire an
electrician for your home. Most likely, you will begin looking for a
professional by consulting the internet, the telephone book, or local
advertising.
In the process of looking, your eyes are going to be drawn first to the actual
advertisements. If an electrician took the time to place even a small
advertisement for their company in the yellow pages of the phone
book, you are sure to notice them first.
4. If a professional took the time to advertise in local venues, you will most
likely remember their name when you need them.
As a customer, how many times have you discovered an individual
phone number among the regular listings of a phone book? The
electrician who did not market will be hard to find, and most likely, you
will go with one that advertised since you will feel they present a more
professional image.
5. Now that you have thought of marketing from the customer's
perspective, step back into your own shoes and think about your
business. How many customers are you missing simply because your
phone number and business name is lost among listings? How many
customers are choosing other companies because they felt the company
must be more professional since they took the time to advertise?
As you can see, your sales are directly affected by the amount of
marketing you do. Whether you choose to market via phone book or
newspaper advertisements, or you choose to send out brochures and
flyers, you will definitely see a jump in your sales.
6. Marketing is vitally important to your business, and you will
quickly see that sacrificing to free up funds to pay for marketing
will gain you a much better cash flow in the future. The
marketing process will quickly more than pay for itself.