The ROI Challenge - Yes, Social Media Can Be Measured!
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The ROI Challenge - Yes, Social Media Can Be Measured!
- 1. THE ROI CHALLENGE – YES, SOCIAL MEDIA CAN BE MEASURED! // MASTERMINDS
- 2. CAN SOCIAL MEDIA BE //MEASURED? MASTERMINDS
- 3. WHAT THE HECK ARE WE //MEASURING? MASTERMINDS
- 4. //EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH? • Increased Brand Awareness • Improved Customer Service • Lead Generation • Community Building MASTERMINDS
- 8. //ACTIVITY WHAT IT IS: • Number of outbound posts on all of your social media channels • Questions answered • Thanking people for sharing • Retweets of content MASTERMINDS
- 9. //ACTIVITY MEASUREMENT: • Number of posts, replies broken down by channel • Number of unanswered posts, broken down by channel • Total numbers for the week • Benchmarking and monthly review MASTERMINDS
- 10. // REACH WHAT IT IS: • Geographic/ Demographics of fans • Fans • Followers • Total audience reached through viral sharing MASTERMINDS
- 13. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS
- 14. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS
- 15. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS
- 16. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS
- 17. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS
- 18. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS
- 19. //ENGAGEMENT WHAT IT IS: • Brand mentions • Sharing of content • Video, Photo views • Link clicks • Comments received MASTERMINDS
- 20. //ENGAGEMENT MEASUREMENT: • Monitoring social media across the web • Utilize a dashboard MASTERMINDS
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- 24. Detox Sunday Chatter Cooking Demonstration Taylor Hicks Buzz Brown wins Gulf Coast Poker Tournament MASTERMINDS
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- 31. //WHAT YOUR WEEKLY REPORT SHOULD INCLUDE (AT A MINIMUM) • Total # of posts broken down by channel • # of unanswered posts, broken down by channel • # of Fans/Followers by channel • Geographic breakdown of fans • Total reach of all messages shared • Overall buzz volume across social web • Sentiment • Key posts MASTERMINDS
- 41. THE ROI CHALLENGE – YES, SOCIAL MEDIA CAN BE MEASURED! // MASTERMINDS