This presentation has been done during the E-Business lecture in Grenoble Ecole de Management of the Global Tech program. We had to do a website presentation. Heuristic: Clément Courcy & Simon Perez Holistique: Borja Gil & Jeremy Dray Seo : Jordan Goyon & Hugo Breitweiller Business model : Mathias Prost

1. E-BUSINESS
ANALYSIS
GILCARVAJAL, BREITWILLER, GOYON, DRAY, COURCY, PEREZ, PROST

2. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Accessibility
Sometimes a bit too long, but
Site load‐time mean
"loading" icon
White on orange or orange/gray
contrast good
on white
Even the main menus are too
Font size/spacing bad
small
Flash & add‐ons are used
good No flach and no add-ons
sparingly
ALT tags bad Only one picture has a alttag
not-found/404 pages good No notfound/404 pages

3. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Identity
Company logo is good Top left, next to a menu, and neither bigger nor
bad from different color
placed
Tagline makes company’s We understand the purpose of the company thanks
good a few words
purpose clear
Home‐page is digestible in good Little text, few menus, big search zone
5 seconds
path to company good The traditional "about" at the bottom of the page
information
Not very clear: you have to click on help and click
mean again to contact them
path to contact information

4. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Navigation
Main navigation is Icons are too small, bad contrast, we don't know if there are
easily identifiable
bad top left icons or center icons
Navigation labels are Mix of French and English, and what is the difference
clear & concise
bad between "start exploring" and" search music"?
Number of
buttons/links is good Only a few buttons/links
reasonable
Company logo is
linked to home‐page
good When you click on it, you go on home-page
Links are consistent Some titles seem to be links but are not, different links drive
& easy to identify
bad to the same page
Site search is easy to
access
good There is a space "search"

5. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Content
Major headings are clear &
descriptive mean Too small, you think there are links sometimes
Critical content is above the
“fold” good Next to no "fold"
Styles & colors are consistent good Only a few colors (4-5)
Emphasis (bold, etc.) is used
sparingly good Only for titles are labels
Ads & pop‐ups are unobtrusive good No ads, no pop-ups
Main copy is concise & We understand the purpose of each page in only a
explanatory good few words
URLs are meaningful & Very simple and meaningful
user‐friendly good (http://grooveshark.com/#!/music)
HTML page titles are
explanatory good Grooveshark - Free Music Streaming, Online Music

6. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Heuristics evaluation Grade
Accessibility 3.5/6
Identity 4.5/6
Navigation 3/6
Content 7,5/8
Total 18.5/25
Scale : Bad =0 point Mean= 0.5 point Good = 1 point

7. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

8. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Creating an account
& C r e a t e y o u r p r o f i l e
I n o r d e r t o e n t e r t h e c o m m u n i t y

9. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
• No ads • Grooveshark +
• Different themes • Your music everywhere
• New functionalities thanks to apps
in preview (PC, Smartphones…)
• VIP technical • $ 9 / month
support
• $ 6 / month

10. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
The community
WEB
2.0

11. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Featured: New realeases. Grooveshark choice. Explore new content.
Playlists: done by taste
Videos: latest video uploads from different artists
Popular: most listened. Filter, add to playlists, sort,…basic funtions.(nothing new)
Radio stations: Listen to different playlists by genre (last fm)

12. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
MY MUSIC
Create your own playlists. Name them and add description
Subscribe. Community.
Lack of personalization
FEATURES
Mobile: only jailbreak iphones and android.
Desktop: just premium members
video mode:youtube videos
Visualizers
Power hour mode: change every 60’

13. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Slower / Not clear / Too many ads

14. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Keywords analysis
IN SOURCE CODE :
radio, free music, free songs, music, musica, free mp3,
online radio, music songs, internet radio, music videos

15. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
Google Result
 Hard to optimize with SEO
Yahoo Result
Good
Bing Result
 Average good

16. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

17. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

18. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL

19. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
The question: How to provide an easy- The answer: word of mouth
to-use, consumer-friendly and legal marketing, community
digital music service? section, DMCA rules and banner adds
Co-founders, Sam Tarantino and Josh Greenberg

20. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
ELEMENT n°1 : The presence
Grooveshark is 100% pure player
« Clicks »

Purpose:
Sell Use digitally accessible songs , albums and artists
in order to make profit have listeners

Even if

21. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
ELEMENT n°2 : PRICING
As many e-business entities,
Grooveshark is a free service for the consumer (us).
Menu pricing One-to-one
for its premium bargaining for
option. advertisement
TRAFFIC = REVENUE

22. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
ELEMENT n°3 : REVENUE MODEL
ADVERTISING SUBSCRIPTION COMISSION?
Custom site homepage You do not buy music
takeovers ON Grooveshark
Grooveshark Anywhere
Animated banner ads Redirection to online
relailers: Itunes &
Artist sponsorships Grooveshark Plus Amazon
Targeting based on Partnership or
age, gender, location, an commission?
d listening habits

23. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
ELEMENT n°4 : EXCHANGE
MODEL
B2C: B2B:
Transaction with Global advertisment
individual shoppers seen as a service
(VIP section, be the for the
« 3rd man » with companies/clients
Amazon & Itunes

24. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
ELEMENT n°5 : ISSUES & FUTURE
?
Which legal model to use?
Users < Artists < Catalogs < Money
How about competition?
Spotify, Last FM, Deezer, Pandora, Tomahawk, AND the Majors
!
Recommandations :
- Increasing the use of partnerships (illustration: Spotify & Facebook)
- Being more involved into the social media aspect
- Use niche positioning (with indie music?)

25. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
SOURCES
Heulistic:
http://www.usereffect.com/topic/25-point-website-usability-checklist
http://grooveshark.com
Holistic:
No sources
SEO:
www.alexa.com
www.google.com, www.bing.com, www.yahoo.com
Business model:
http://www.proofbranding.com/guest-posts/understanding-the-grooveshark-model/
http://www.grooveshark.com/press
http://articles.businessinsider.com/2012-02-10/tech/31044972_1_spotify-labels-music-site
http://gizmodo.com/5873630/grooveshark-is-being-sued-by-all-four-major-music-labels

26. E-BUSINESS
ANALYSIS
HEULISTIC ANALYSIS HOLISTIC ANALYSIS SEO ANALYSIS BUSINESS MODEL
FINAL GRADE
Heulistic:
15/20
SEO:
Holistic:
10/20 12/20 09/20
BP:
12/20

27. E-BUSINESS
ANALYSIS
THANK YOU