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Freitagspräsentation -26.11.2010- Kristin Matousek - Malte Zeller
Briefing Ziel: Neue User Generieren Aufgabe: Kooperationspartner offline und online finden
Agenda 1. Ist-Zustand 2. Marktanalyse 3. Maßnahmen
Ist - Zustand Gegründet: Januar 2010 Online: seit August 2010 Mitglieder: Über 200.000 USP: Die besten Handyfotos werden ausgestellt Ist - Zustand Marktanalyse Maßnahmen
Marktanalyse 1. Zielgruppe 2. Positionierung 3. Trends Ist - Zustand Marktanalyse Maßnahmen
Marktanalyse Zielgruppe: - Besitzer eines Fotohandys bzw. Smartphone - Kunst- und Internetaffine Ist - Zustand Marktanalyse Maßnahmen
Marktanalyse Positionierung: Handyfotos neu alt küntlerisch kommerziell Fotos Ist - Zustand Marktanalyse Maßnahmen
Marktanalyse Positionierung: Ist - Zustand Marktanalyse Maßnahmen
Marktanalyse Positionierung: Ist - Zustand Marktanalyse Maßnahmen
Marktanalyse Positionierung: Ist - Zustand Marktanalyse Maßnahmen
Marktanalyse Positionierung: Ist - Zustand Marktanalyse Maßnahmen
Marktanalyse Trends: - klare Trends sind zu erkennen - Foto- und Handymarkt entwickeln sich weiter Ist - Zustand Marktanalyse Maßnahmen
Unsere Ideen!!! Ihre Entscheidung!!!
Maßnahmen Maßnahmen: 1. Künstler und Bands supporten Eye‘em 2. Neon 3. Limitees 4. Red Bull Ist - Zustand Marktanalyse Maßnahmen
1. Maßnahme Künstler & Bands supporten ihre Website Ist - Zustand Marktanalyse Maßnahmen
2. Maßnahme Ist - Zustand Marktanalyse Maßnahmen
3. Maßnahme Ist - Zustand Marktanalyse Maßnahmen
4. Maßnahme Ist - Zustand Marktanalyse Maßnahmen
Vielen Dank für die Aufmerksamkeit!!

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