Online marketing services presentation of the The Reference / Perform team. This team specializes in Search Engine Marketing, Social Media Marketing, Conversion Optimization, and so on.

1. Digital Marketing Team: Perform
Tuesday, December 24, 2013 | Mathieu Van de Velde

2. The Reference

3. The Reference, part of Emakina Group
Belgium
The Reference, Gent
Emakina Belgium, Brussels
Design is Dead, Antwerp
Copy is Dead, Antwerp
Netherlands
London
Rotterdam
Antwerp
Ghent
Brussels
Paris
Emakina.NL, Rotterdam
France
Emakina.FR, Paris, Limoges
UK
Emakina.UK, London
Switzerland
Emakina.CH, Genève
Geneva
Limoges

4. Emakina Group Coverage

5. Some clients

6. The Reference Core Services
Concept & strategy
Technology & design
Management & Marketing
Strategic Planning
User Interface Design
E-Direct Marketing
Site Optimization
CMS Platforms
Search Engine Marketing
User Goal Scenarios
Creative Websites
Campaigns
KPI Definition
Transactional Websites
Performance Dashboards
Consulting
Mobile Interfaces
Emerging Channels
Supported by
Supported by
Supported by
Emakina/Think
Emakina/Motion
Emakina/Live
Emakina/Perform
Emakina/Mobile
Emakina/Social
Emakina/Media

7. The Perform Team

8. 90
%
of all internet sessions
begin with a simple search
source

9. What is The Perform Team?
Center of Excellence of The Reference & Emakina Group dedicated to
analytics, search engine marketing, social media & conversion optimization.
Team of specialist consultants, trained and certified in their area of expertise
working groupwide on The Reference and Emakina Clients.
Certified Implementation Partner
Previously Omniture
Certified Solution Provider
Certified Partner
Certified Partner
Previously Nedstat

11. Our USP’s
Our geographic proximity of our offices in Ghent
Our previous experience & knowledge gained on multiple
projects
We are a full service digital agency with a vast network of
resources. Not just an SEO & SEA agency
Not a traditional strategy but a web traffic approach through
content strategy, partially steered by social analytics & insights
Open and transparant communication on every level. We’re not
a bakery, we do not sugarcoat our product.
Highly qualified and trained staff with incentivized Senior
profiles.

12. Our Partners
For our Digital Marketing Strategies & Executions we take advantage of a few
Strategic Partnerships:
•
Google Dublin & Belgium
•
•
Facebook
•
•
(Preferred multilingual partner for native copy in Campaigns & SEO)
Blue Lines
•
•
(Advanced Remarketing on Google, Microsoft, Facebook, …)
Media Forta
•
•
(Advertising)
Criteo
•
•
(Google Search, Google Display, Product Listing Ads, … )
(Back-up multilingual partner)
Adobe
•
(Analytics and Marketing Cloud)

13. Cases

14. Case 1 – Global e-Commerce SEO
What we did:
•
Technical Consultancy
• Site structure
• HTML code cleanup
•
Site Authority Consultancy
• Optimize existing backlink profile
• Consultancy in Iinkbuilding
What the KPI’s were:
•
Organic Non-Branded Traffic increase with 25%

15. Case 1 – Global e-Commerce SEO

16. Case 2 – National B2C Lead Generation SEO
What we’re doing:
•
7 days / month – (BE-NL & BE-FR)
•
•
•
•
Keyword Research
Content Optimization
Internal Linking
Multidomain Interlinking
– Content Marketing
• Linkbuilding (Execution)
What the KPI’s are:
•
•
Increase number of Organic Leads
Generate Product & Brand awareness

17. Case 2 – National B2C Lead Generation SEO

18. Case 3 – Global B2C Lead Generation SEA
What we’re doing:
•
PPC Advertising– 10 days / month – 22’000 CHF Media
•
•
•
•
Google Search
Google Display
Facebook Advertising
Remarketing
What the KPI’s are:
•
•
•
Increase number of paid Sales Leads by 10% (anually)
Max. Cost per Acquisition of 100 CHF
For 5 Platforms / Brands

19. Case 3 – Global B2C Lead Generation SEA

20. Case 4 – National B2C E-Commerce
What we’re doing:
•
10 days / month – (BE-NL & BE-FR)
•
•
•
•
Search Engine Optimization
Search Engine Advertising
A/B Testing
Monthly steering commitees
What the KPI’s are:
•
•
Increase Organic Revenue
Generate Product & Brand awareness

21. Case 4 – National B2C E-Commerce

22. Case 4 – National B2C E-Commerce

23. Case 5 – A/B Testing

24. Case 5 – A/B Testing

25. Q&A