Vitamins and Supplements-Brazil-February 2014:Industry Analysis Report @ http://www.researchmoz.us/vitamins-and-supplements-brazil-february-2014-report.html

1. Vitamins and Supplements - Brazil - February 2014
While the VMS market has posted strong historical sales growth, the pace begins to slow to 2018 as economic growth stalls. Brands can focus on creating more
targeted products to inspire a higher spend per product and encourage new consumers to the category.
table Of Content
introduction
products Covered In This Report
abbreviations
executive Summary
value Sales Growth Set To Continue At Double-digit Pace
figure 1: Best- And Worst-case Forecasts For Value Sales Of Vitamins, Minerals, And Supplements In Brazil, 2008-18
aging Population Creates Opportunities For Vms Brands
free-from Claims Reassure Consumers
figure 2: New Product Launches, By Top 10 Claims, Jan-nov 2013
individual Vitamins Are Most Commonly Taken
figure 3: Frequency Of Using Vitamins And Supplements, October 2013
price Is A Barrier To More Frequent Usage
figure 4: Vitamin And Supplement Usage Habits, October 2013
what We Think
issues In The Market
how Will An Aging Population Impact The Vms Market?
how Are The Purchasing Channels Of Vms Products Evolving?
how Can Multivitamins Respond To The Growing Threat Of Individual Products?
how Can Vms Brands Leverage The High Levels Of Brand Loyalty?
market Drivers
key Points
aging Population Creates Opportunities For Vms Brands
figure 5: Trends In The Age Structure Of The Brazilian Population, 2008-18
children Younger Than 10 Represent 14% Of The Population
sporting Events Bring An Increased Interest In Fitness
figure 6: Number Of Health Clubs In Brazil, 2007-17
consumers Are Spending More On Bpc Products
obesity Rate Increasing
who’s Innovating?
key Points
category Development Focuses On New Products In 2013
figure 7: New Product Launches In The Vitamins And Supplements Market, % Share By Launch Type, Jan 2009-nov 2013
volume Of Smaller Local Brands Fragments The Market
figure 8: New Product Launches, By Top Five Companies And Other, Jan-nov 2013
figure 9: Examples Of Specialized Vms Products Launched By Nutracom Industria E Comercio, Jan-nov 2013
free-from Claims Reassure Consumers
figure 10: New Product Launches, By Top 10 Claims, Jan-nov 2013
cardiovascular Products Target An Aging Population
figure 11: Examples Of Vitamin And Supplement Launches With The Cardiovascular Claim, Brazil, 2013
interest In Slimming Aids
Vitamins and Supplements - Brazil - February 2014

2. figure 12: Examples Of Vitamin And Supplement Launches With The Slimming Claim, Brazil, 2013
market Size, Forecast, And Segment Performance
key Points
multivitamin Products Take The Largest Share Of The Market
figure 13: Value Sales Of Vitamin And Supplements, By Segment, 2010-12
sales Growth Continues At Double-digit Pace
figure 14: Value Sales Of Vitamins, Minerals And Supplements In Brazil, 2008-18
figure 15: Best- And Worst-case Forecast For Value Sales Of Vitamins, Minerals, And Supplements In Brazil, 2008-18
forecast Methodology
companies And Brands
ems S.a. (ems Industria Farmaceutica)
pfizer Inc (teuto)
sanofi S.a. (sanofi-aventis)
figure 16: Examples Of Supplements Launched By Sanofi, Brazil, 2013
bayer S.a
figure 17: Examples Of Supplements Launched By Bayer, Brazil, 2012-13
channels To Market
key Points
pharmacies Are The Most Common Purchasing Channel
figure 18: Where Vitamins And Supplements Are Purchased, October 2013
e-commerce A Growing Market
figure 19: Number Of People With Internet Access In Their Homes And The Workplace, 2009-12
the Consumer-usage And Frequency
key Points
individual Vitamins Most Commonly Taken
figure 20: Frequency Of Using Vitamins And Supplements, October 2013
older Consumers Generally Have Lower Levels Of Vms Usage
figure 21: Usage Of Vitamins And Supplements, By Age, October 2013
protein-based Supplements Boosted By An Increasing Interest In Sport And Fitness
men Are More Likely To Be Taking Vms Products
figure 22: Repertoire Of Vitamins And Supplements Used, October 2013
the Consumer-reasons For Taking Vitamins And Supplements
key Points
interest In Maintaining General Health The Biggest Motivation
figure 23: Reasons For Using Vitamins And Supplements, October 2013
the Need For Energy Drives Young Adults
weight Management A Growing Issue
launches Focus On Beauty Boosting Products
the Consumer-usage Habits
key Points
vms Products Benefit From High Brand Loyalty
figure 24: Vitamin And Supplement Usage Habits, October 2013
price Is A Barrier To Frequent Usage
increasing Professional Product Advice Can Boost Trial
Vitamins and Supplements - Brazil - February 2014

3. the Consumer-barriers To Taking Vitamins And Supplements
key Points
a Healthy Diet Seen As Preferable
figure 25: Reasons For Not Taking Vitamins And Supplements, October 2013
encouraging Product Trial Is Essential
silencing Side Effect Concerns
appendix-channels To Market
figure 26: Purchase Channel, October 2013
figure 27: Most Popular Purchase Channel, By Demographics, October 2013
figure 28: Next Most Popular Purchase Channel, By Demographics, October 2013
appendix-the Consumer-usage And Frequency
figure 29: Frequency Of Using Vitamins And Supplements, October 2013
figure 30: Frequency Of Using Vitamins And Supplements—multivitamins, By Demographics, October 2013
figure 31: Frequency Of Using Vitamins And Supplements—b Vitamins, By Demographics, October 2013
figure 32: Frequency Of Using Vitamins And Supplements—other Individual Vitamins, By Demographics, October 2013
figure 33: Frequency Of Using Vitamins And Supplements—calcium, By Demographics, October 2013
figure 34: Frequency Of Using Vitamins And Supplements—iron, By Demographics, October 2013
figure 35: Frequency Of Using Vitamins And Supplements—zinc, By Demographics, October 2013
figure 36: Frequency Of Using Vitamins And Supplements—other Mineral Supplements, By Demographics, October 2013
figure 37: Frequency Of Using Vitamins And Supplements—fish Oils, By Demographics, October 2013
figure 38: Frequency Of Using Vitamins And Supplements—garlic, By Demographics, October 2013
figure 39: Frequency Of Using Vitamins And Supplements—protein-based Supplements, By Demographics, October 2013
figure 40: Frequency Of Using Vitamins And Supplements—amino Acids/sugars, By Demographics, October 2013
figure 41: Reasons To Use, By Frequency Of Using Vitamins And Supplements—multivitamins, October 2013
figure 42: Reasons To Use, By Frequency Of Using Vitamins And Supplements—b Vitamins, October 2013
figure 43: Reasons To Use, By Frequency Of Using Vitamins And Supplements—other Individual Vitamins, October 2013
figure 44: Reasons To Use, By Frequency Of Using Vitamins And Supplements—calcium, October 2013
figure 45: Reasons To Use, By Frequency Of Using Vitamins And Supplements—iron, October 2013
figure 46: Reasons To Use, By Frequency Of Using Vitamins And Supplements—zinc, October 2013
figure 47: Reasons To Use, By Frequency Of Using Vitamins And Supplements—other Mineral Supplements, October 2013
figure 48: Reasons To Use, By Frequency Of Using Vitamins And Supplements—fish Oils, October 2013
figure 49: Reasons To Use, By Frequency Of Using Vitamins And Supplements—garlic, October 2013
figure 50: Reasons To Use, By Frequency Of Using Vitamins And Supplements—protein-based Supplements, October 2013
figure 51: Reasons To Use, By Frequency Of Using Vitamins And Supplements—amino Acids/sugars, October 2013
figure 52: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—multivitamins, October 2013
figure 53: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—b Vitamins, October 2013
figure 54: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—other Individual Vitamins, October 2013
figure 55: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—calcium, October 2013
figure 56: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—iron, October 2013
figure 57: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—zinc, October 2013
figure 58: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—other Mineral Supplements, October 2013
figure 59: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—fish Oils, October 2013
figure 60: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—garlic, October 2013
figure 61: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—protein-based Supplements, October 2013
figure 62: Vitamins And Supplements Usage Habits, By Frequency Of Using Vitamins And Supplements—amino Acids/sugars, October 2013
repertoire Analysis
figure 63: Repertoire Of Frequency Of Using Vitamins And Supplements, By Demographics, October 2013
figure 64: Frequency Of Using Vitamins And Supplements, By Repertoire Of Frequency Of Using Vitamins And Supplements, October 2013
appendix-the Consumer-reasons For Taking Vitamins And Supplements
figure 65: Reasons To Use, October 2013
figure 66: Most Popular Reasons To Use, By Demographics, October 2013
figure 67: Next Most Popular Reasons To Use, By Demographics, October 2013
Vitamins and Supplements - Brazil - February 2014

4. figure 68: Other Reasons To Use, By Demographics, October 2013
appendix-the Consumer-usage Habits
figure 69: Vitamins And Supplements Usage Habits, October 2013
figure 70: Most Popular Vitamins And Supplements Usage Habits, By Demographics, October 2013
figure 71: Next Most Popular Vitamins And Supplements Usage Habits, By Demographics, October 2013
figure 72: Purchase Channel, By Vitamins And Supplements Usage Habits, October 2013
appendix-the Consumer-barriers To Taking Vitamins And Supplements
figure 73: Reasons Not To Use, October 2013
figure 74: Reasons Not To Use, By Demographics, October 2013
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Vitamins and Supplements - Brazil - February 2014