ONA13: Audio Everywhere: Radio in the Digital Age

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The Internet and mobile devices have changed the way people listen and that has big implications for radio. In the age of Stitcher, Flipboard and SoundCloud, how do you get ahead of the rapid shift in listener habits? Make audio available anywhere and anyway people want to listen. This digital audio strategy has brought great change to the way we create audio content, produce it, manage it, archive it and package it for audiences. In this hands-on workshop for radio, audio and podcast professionals, we’ll share tips and tricks for creating, managing and monetizing syndicated digital audio.

Arte y fotografía Noticias y política Tecnología

Audio Everywhere
Radio in the digital age
Tiffany Campbell
Digital Managing Editor, WBUR
@TiffanyCampbell
Matt Berger
Digital Director, Marketplace from APM
@byMattBerger

producer v. platform
A creator of
original content
for distribution to
audiences on
various platforms

A community of
content consumers
linked by location,
function, or another
common thread

Managing Segments

REQUIRED: Headline, Subhead, Image, Story Link, Meta Data
OPTIONAL: Full Text, Transcript, Photo/Video/PDF/Embed Code

Syndication and the PMP
<item>
<title>TITLE</title>
<description>DESCRIPTION</description>
<body>STORY</bod>
<link>LINK</link>
<enclosure url='MP3' type='audio/mpeg' />
<pubDate>DATE</pubDate>
<topic>TOPIC</topic>
</item>

The Result
New
Tactics
Begin
A

Jan. 2010
Audio Nowhere

Sept. 2013
Audio Everywhere

WBUR: Experiments In Content Development
On A Traditional Digital News Platform

How NPR/WBUR is thinking about
‘small’ segments

Whitey Bulger with The Creatavist

bulger.wbur.org

Mashup of long-form narrative + live
coverage

Bridging broadcast and digital with
Soundcards

Your Assignment
In 5 Years, what role will audio
have in your lives as a news
consumer and journalist?

RECORD YOUR ANSWER

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ONA13: Audio Everywhere: Radio in the Digital Age

1. Audio Everywhere Radio in the digital age Tiffany Campbell Digital Managing Editor, WBUR @TiffanyCampbell Matt Berger Digital Director, Marketplace from APM @byMattBerger

2. producer v. platform A creator of original content for distribution to audiences on various platforms A community of content consumers linked by location, function, or another common thread

5. Get it Your Way

6. Anatomy of a Segment

7. Managing Segments REQUIRED: Headline, Subhead, Image, Story Link, Meta Data OPTIONAL: Full Text, Transcript, Photo/Video/PDF/Embed Code

8. Syndication and the PMP <item> <title>TITLE</title> <description>DESCRIPTION</description> <body>STORY</bod> <link>LINK</link> <enclosure url='MP3' type='audio/mpeg' /> <pubDate>DATE</pubDate> <topic>TOPIC</topic> </item>

9. The Result New Tactics Begin A Jan. 2010 Audio Nowhere Sept. 2013 Audio Everywhere

10. Audio Ect...

11.

12. WBUR In Boston

13. WBUR: Experiments In Content Development On A Traditional Digital News Platform

14. How NPR/WBUR is thinking about ‘small’ segments

15. Crowdsourcing ‘KindWorld’ on Tumblr

16. Whitey Bulger with The Creatavist bulger.wbur.org

17. Mashup of long-form narrative + live coverage

18. Bridging broadcast and digital with Soundcards

19. Audio blogging with Generation Stuck

20. Do partnerships work?