Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
LinkedIn Hacks for Tech Companies
1. DOMINATE YOUR SALES PIPELINE
WITH CONSISTENT LINKEDIN
STRATEGIES THAT
CONVERT TO SALES!
By Hi-Impact Social Marketing Founder Matt
Gorgolinski
2. FIRST OFF, WHY IS
LINKEDIN
NECESSARY FOR
YOUR TECH
COMPANY?
• With LinkedIn alone, Hi-Impact
Social Marketing helped MPH
Intl, a SiliconValley app
development company, go from
4 leads in 4 months to 60
qualified leads in the next 4
months. LinkedIn works.
3. STEP #1: FULLY OPTIMIZE YOUR LINKEDIN
PROFILE AKA GIVE YOURSELF A
‘PROFESSIONAL FACELIFT’
Not Optimized Social Selling Ready
6. BENEFITS OF THE
‘PROFESSIONAL FACELIFT’
• Increase LinkedIn search ranking (similar to SEO)
• Increase your LinkedIn ‘Social Selling Index’
• Speak directly to your ideal customer with your profile
• Showcase your finest work
• Incorporate social proof & peer endorsement for social
selling
• Drive tons more organic traffic to your profile
• Stop losing potential leads who bounce from a poor-
average/vague profile
• Give clear call’s-to-action for all ideal clients who visit your
profile
7. STEP #2: DEVELOP INFLUENCER STATUS
WITHIN YOUR INDUSTRY
• Develop a content posting strategy, and stay religious (sequence of
videos, long form text, picture posts, articles)
• LinkedIn has an interesting algorithm. Evidence points to it being a
community-building centric point system.
• The more you engage with your connections, the more your content is
seen. You will remain top of mind for prospects.
• By consistently delivering value & engaging, you can see a massive influx
of targeted exposure for your profile.
• Your active approach will show any interested prospects how skilled &
knowledgeable you are.
• This strategy can lead to amazing strategic partnerships.
• When you get internal buy-in from your top employees, they can
implement this too, & your company name can spread like wildfire.
8. ONE EXAMPLE OF A CONTENT
POSTING SEQUENCE
• Monday- post a video on speaking on hot topic in your industry
• Tuesday- post a picture with a funny/educational/relatable piece of content backed
by long-form text
• Wednesday- post a written text post regarding something you’re passionate about,
a quote, or a lesson learned. Focus on storytelling to engage your connections
• Thursday- post with another video speaking on something interesting happening
within your company
• Friday- post a picture in support of one of your connections with a story behind it-
this will enhance community building
• Saturday- post a fun post about hustling on the weekends or spending amazing time
with family- people love to relate to the personal side of you occasionally as well
• Sunday- post (your favorite method of content) about something exciting coming
up next week that you’d love to tell people about. Coming from an educational or
value-adding perspective allows connections to be more receptive
9. STEP #3: CREATE
YOUR MASSIVE
LIST OF IDEAL
TARGET
PROSPECTS ON
LINKEDIN
• Both LinkedIn Premium & LinkedIn Sales Navigator have awesome
features, but for direct lead generation LinkedIn Sales Navigator takes
the cake. It’s essential.
• “My target client isn’t on LinkedIn” just isn’t an acceptable sentence
for me to hear anymore. LinkedIn has over 250 Million ACTIVE
Monthly Users.
• Whether you are selling to enterprise companies, SMB’s, local
businesses, specialized business, IT DOESN’T MATTER. You can find
thousands of your ideal client right at your fingertips on LinkedIn.
10. TARGETED LEAD
FILTERING
BREAKDOWN
• Keyword
• Geography (city, state, county,
country)
• Industry
• Job Title
• Job Function
• Company Size
• Seniority level at company
• Past Company
• And much more…
As you can see, there are over 55,000 CEO’s & CTO’s inTech in the U.S.!
This is just one simple search, LinkedIn has thousands of your target client!
11. STEP #4: DEVELOP YOUR LINKEDIN
OUTBOUND PROSPECTING STRATEGY
• Create a messaging sequence to send to ideal prospects in your target market
• Implement a follow-up template in which you follow up with each qualified
prospect at least 4 times each
• On the whole, the highest response rate from prospects comes between the
4th-7th touch point, hence ‘The fortune is in the follow-up’
• Carefully crafted empathetic messaging campaigns aimed to educate by adding
value before asking for the appointment causes a drastic increase in qualified
appointment booking
• Avoid the ‘shotgun effect’ at all costs, it will be the downfall to your marketing
success
12. Along the way, if you hit any road blocks or
are having a tough time with anything we’ve
covered here, reach out to us at
matt@hi-impactmarketing.com.
We’re always glad to help hungry tech
companies take their business to the next
level!
We hope you loved your LinkedIn Hacks for
Tech Companies guide! You’re in the
driver’s seat now!
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