SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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Matt Malczewski

Educación

What is Social Media?

2

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

SHOW
OF
HANDS

3

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Social Media Engagement Survey

4

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results

 686 respondents (16% response rate)
 Spread across all geographies
 LinkedIn, Facebook most popular
 Most usage is at home (56%) not at work
 Clear desire to keep public/private separate

5

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results: Toronto

 36% of all respondents from GTA
 92% using SM ( predom. LinkedIn) up to 5 hours a week
 49% for professional vs. 15% social
 SAS and Social Media
 70% for technical support
 51% search for Education-related items
 49% for user group meetings/discussion groups/assets
 21% for SAS-specific networking

6

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

And now…. the gifts! Thank-you, GTA!
Aaron Deng Mahendra Munidasa
Alain Boudreault Marta Rostan
Alan Meisner Olia Kchik
Ananth Nama Rehan Syed
April Lei Roger Zhang
Art Tabachneck Ross Hamilton
Bruce Densmore Ruth Croxford
Daniel Liu Shan Ali Rasul
Dina Duhon Stephen Leung
Emily Lee Steven Frensch
George Ho Ted Yeung
Helen Li Terry Eastman
Henry Jing Valentina Broussilovskaia
Jian Yuan Victor Leung
Jing Gu Victor Zurkowski
Jinsong Zhang Wallace Law
John Lam Wei Lu
Jorge Silva Wei Pan
Julia Huang Yongseok Choi
Kamran Jafry Zlatko Zahirovic
Leo Guelman
Luiz Simonetti
Mabub Khandoker
7

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Brings It All Together

8

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn

9

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn: Toronto Data Mining

10

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs

11

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs: Non-Corporate

12

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs: Non-Corporate

13

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube

14

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube: SAS Canada Users Group Playlist

15

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

Facebook: Toronto Data Mining

16

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

Twitter

17

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

DIVE
RIGHT
IN!

18

Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

Matt Malczewski, Communities Manager

Email: matt.malczewski@sas.com
Twitter: @Malchew (www.twitter.com/Malchew)
LinkedIn: Matt Malczewski
Blog: Musings from An Outlier: the SAS Users Blog
YouTube: SASSoftware Channel

THANK YOU!
Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.

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SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

5. Overall Results  686 respondents (16% response rate)  Spread across all geographies  LinkedIn, Facebook most popular  Most usage is at home (56%) not at work  Clear desire to keep public/private separate 5 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.

6. Overall Results: Toronto  36% of all respondents from GTA  92% using SM ( predom. LinkedIn) up to 5 hours a week  49% for professional vs. 15% social  SAS and Social Media  70% for technical support  51% search for Education-related items  49% for user group meetings/discussion groups/assets  21% for SAS-specific networking 6 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.

7. And now…. the gifts! Thank-you, GTA! Aaron Deng Mahendra Munidasa Alain Boudreault Marta Rostan Alan Meisner Olia Kchik Ananth Nama Rehan Syed April Lei Roger Zhang Art Tabachneck Ross Hamilton Bruce Densmore Ruth Croxford Daniel Liu Shan Ali Rasul Dina Duhon Stephen Leung Emily Lee Steven Frensch George Ho Ted Yeung Helen Li Terry Eastman Henry Jing Valentina Broussilovskaia Jian Yuan Victor Leung Jing Gu Victor Zurkowski Jinsong Zhang Wallace Law John Lam Wei Lu Jorge Silva Wei Pan Julia Huang Yongseok Choi Kamran Jafry Zlatko Zahirovic Leo Guelman Luiz Simonetti Mabub Khandoker 7 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.

19. Matt Malczewski, Communities Manager Email: matt.malczewski@sas.com Twitter: @Malchew (www.twitter.com/Malchew) LinkedIn: Matt Malczewski Blog: Musings from An Outlier: the SAS Users Blog YouTube: SASSoftware Channel THANK YOU! Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)