How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.

1. Matt Siltala
@Matt_Siltala

2. • 2015 the year of the video? (Faster Internet Speeds +Smartphones)
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3. Share of
impressions
Share of revenue delivered
to publishers app
developers
The Growth of Video
% of Opera Mediaworks demand side business
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4. • Posts with visuals receive 94% more page visits and engagement
•
• (Video is just ONE form of this visual content)
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5. User Signals Google Likes to See
5
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6. Likes & Dislikes
1
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7. Comments& Likes and Dislikes in Comments
2
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8. Views
with emphasis on complete views
of the video
3
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9. Shares
4
+ +
+
+
+
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10. Subscribers
On a particular video the subscriber added because of
that video helps your video.
The total volume of subscribers is kind of like authority
of a website, plus it aids in future releases as you have
a ready audience.
5 Sign me
up!
@Matt_Siltala

11. Keep videos as short as
possible.
If you can get it done in
30 seconds, fantastic.
In general 2 minutes is
the upper limit.
General Rules To Follow
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12. @Matt_Siltala
Pay Attention to Analytics

13. The video has 14,000+ views.
It retains the majority of the
audience up until the title flash
dipping below 50% at 38 seconds,
the end of the title flash.
Bulwark considers this a successful
marketing video for branding
purposes and expects that the
current price of $.21 per view will
drop as time continues.
@Matt_Siltala

14. Case Study #2
Using a targeted traffic approach
(creating a video where the subject
matter and the title are specific things
people are searching for), this video
gets one lead per week, and has
generated…
37,000+ views
101 Likes
197 Subscribers
364
LIKES
138K+
VIEWS
300+
SUBSCRIBERS
@Matt_Siltala

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19. Additional
Optimization
Tips
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20. The TITLE OF THE VIDEO
tends to have a huge influence on
how you find a video. A bit
spammy/less professional but CAPS
on your keyword can help increase
CTR - helping optimization.
Since you can’t colorize or bold your
keywords in the title, CAPS is a trick
to help you emphasize your
KEYWORD.
Use this tactic sparingly.
@Matt_Siltala

21. Putting a short but descriptive title
with the name of the city or state for
local will go a long way.
The “About” area can also have an
influence.
Remember to link to your business in
the description too.
@Matt_Siltala

22. Proper
Categories
and GEO
Tagging
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23. In the video always share your
physical address and phone
number as well as your
business name. (HAVE A
CLEAR CALL TO ACTION)
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24. Add your video to your G+ profile (generally a good idea
to add your videos everywhere you can).
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25. Include Transcription when
you are posting
a video.
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26. Include a Custom Play
Button Color (increases
play rate)
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27. Custom Thumbnails
(increase play rate)
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28. Videos
Generate
Leads
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29. Where do I find
ideas for videos?
Local News Sites
(Topix as well as bigger ones)
Local Facebook Groups
Answer Sites
(Quora, LinkedIn Answers, Answers.com)
Social Monitoring Tools
(Trakkur, PinAlerts)
Top Social Networks
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34. Yelp Talk
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35. Repurpose successful content into videos.
BLOGS
EBOOKS
INFOGRAPHICS
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37. 65% of the population are visual learners-pictures reinforce text
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39. Helps Build a Connection with your Audience
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41. • Videos on landing pages increase conversions by 86%
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44. Video Marketing WILL
generate leads when
done correctly.
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@Matt_Siltala

45. THANK YOU
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala