This document discusses validating business ideas by testing customer interest using tools like Google AdWords, Facebook Ads, and LinkedIn Ads. It explains how to use these tools to determine if there is a market for your idea by seeing if people are searching for or interested in what you want to offer. Once you have validated there is a market, you can move on to learning more about lifetime customer value versus cost per acquisition. The document provides examples of how to use each tool to test interest in specific target markets or customer profiles.

1. &busıness ideas
Testing
validation

2. You Have an Idea…Now What ?
• Needed: (Learn the basics in a day or less)
• Google Ad Words
• Facebook Ads
• LinkedIn Ads
• Shopify Store/Quick Landing Page
(Wix or other WYSIWYG sites)
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Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions.
Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca

3. goals:
• Are people looking for what I want to do/make?
(Google/FB)
• Or are people interested in what I want to do/make?
(FB)
• Do I have a big enough Market?
(Google/FB/LI)
The World Exchange Plaza Toll Free: 1 866 964 6931 Providing enterprise level order fulfilment, real-time
1150-45 O’Connor Street Facsimile: 1 866 391 5954 provisioning and life-cycle management with custom
Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions.
Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca

4. NN Example:
• Market > Students Doing Research
• Can be replicated with LinkedIn for B2B or if buying type
fits a profile “Clothing for CEO’s for example”
The World Exchange Plaza Toll Free: 1 866 964 6931 Providing enterprise level order fulfilment, real-time
1150-45 O’Connor Street Facsimile: 1 866 391 5954 provisioning and life-cycle management with custom
Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions.
Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca

5. Google Example:
New Assent Product: Conflict Minerals
The World Exchange Plaza Toll Free: 1 866 964 6931 Providing enterprise level order fulfilment, real-time
1150-45 O’Connor Street Facsimile: 1 866 391 5954 provisioning and life-cycle management with custom
Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions.
Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca

6. Okay,
People Are Searching or People Are Clicking,
now what?
• Eureka! So you’ve come up with an idea that people are
looking for or are interested in what you’re doing!
You’ve validated! You have a Market…but you’re not done yet.
Up Next: LTV Vs CPA
The World Exchange Plaza Toll Free: 1 866 964 6931 Providing enterprise level order fulfilment, real-time
1150-45 O’Connor Street Facsimile: 1 866 391 5954 provisioning and life-cycle management with custom
Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions.
Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca