The document summarizes differences between social media usage and strategies in Belgium and the Netherlands. It finds that Facebook is adopted more slowly in Belgium, while users in Flanders and Wallonia have different preferences and communication styles. The key recommendation is for companies to provide locally relevant content to consumers on their preferred networks and in their preferred manner to build stronger connections.

1. Belgium & Social media
Seminarie NKVK - Marketing & Communicatie verschillen NL-BE

2. MATTIASVERMEIRE.EMAKINA.ACCOUNTMANAGER.10Y.360
WELCOME
INDUSTRIES
FMCG.AUTOMOTIVE.FINANCE.B2B.
TOURISM&TRANSPORT.MEDIA.
DOMAINS
ATL.BTL.ONLINE.BRANDACTIVION.
SALESPROMOTION.SOCIALMEDIA.
ECOMMERCE.EVENTS.CRM.EMAIL.

3. EMAKINA
DIGITAL NATIVE FULL-SERVICE AGENCY

4. SOME REFERENCES

5. Landscape.TeamStructures.Cases.Recommendation.
APPROACH

6. INTERNET USAGE NL BE
CONNECTED 87% 81%
TIME ONLINE 14,8 hours 13,6 hours
NEWS READING 94% 77%
MOBILE CONNECTED 50% 26%
ONLINE SHOPPERS 94% 86%
LANDSCAPE

7. USERS NL BE
FACEBOOK 8,4 M 5,4 M
TWITTER 1,3 M +/- 180 K (2012)
GOOGLE + 800K (visits/m) 47 K
LINKED’IN 3,9 M 1,6 M
SOCIAL NETWORKS

8. TEAM STRUCURES
CostEffective.LessEffective.
MoreErrors.MoreEfforts.
Centralized
Centralized
Team
Strat + Conv

9. TEAM STRUCURES
Expensive.BetterRelations.
LessErrors.LessCoherence.
Independent Social
Team
BE-FR
Social
Team
BE-NL
Social
Team
NL
Strat + Conv
Strat + Conv
Strat + Conv

10. TEAM STRUCURES
CostEffective.BetterRelations.
MoreCoherence.LessEfforts.
International Driven
Internat.
Social
Team
Team
NL
Team
BE-FR
Team
BE-NL
Strat ConvConv
Conv

11. TEAM STRUCURES
Expensive.BetterRelations.
MoreCoherence.MoreEfforts.
Collaborative model
TEAM
NL
TEAM
BE-NL
TEAM
BE-FR
Strat + Conv

12. CASES

13. FB EXAMPLE – BONDUELLE (1)

14. FB EXAMPLE – BONDUELLE (2)
0
5
10
15
20
25
30
35
RESPONSES
NL
BE-FR
BE-NL

15. PLATFORM EXAMPLE – YUNOMI
POSTED IN NL, BE-NL, BE-FR
BELGIUM.GREAT WORK OF THE
MAKE-UP ARTIST
NETHERLANDS.SCANDAL &
COMMOTION BECAUSE OF
DISRESPECTFUL

16. FB EXAMPLES – MESSAGES
NL

17. FACEBOOK
FASTER EMBRACEMENT
MORE REACTIVE & RESPONSIVE
MORE LIKES & SHARING
FASTER UNLIKE
FASTER COMPLAIN

18. FACEBOOK
SLOWER MARKET
MORE THOUGHT THROUGH
MORE LOYAL
MORE SERIOUS (#FOOD)
FLANDERS vs WALLONIA

19. FACEBOOK
WALLONIA
+ WIN-SEEKERS
+ DIRECT
+ MORE PRACTICAL
+ DISTRUST TO MAJOR
BRANDS
+ FRECH MARKET ORIENTED
- PERSONAL SHARING
FLANDERS
- ORIENTED TO DUTCH
MARKET

20. UNDERSTAND.ME.
CONCLUSION
3VIEWS.TALKRIGHT.
WORDUSAGE.REWRITE.
RELATIONSHIPS.LOCAL.

21. ON THE INTERNET, AND EVEN MORE
ON SOCIAL NETWORKS, IT’S THE
CONSUMER THAT CHOOSES WHO GETS
ATTENTION
SO PROVIDE WHAT
HE/SHE (MIGHT) WANT…

22. CONTENT (WITH ADDED VALUE) IS
KING
CONTEXT IS QUEEN
CONNECTION IS THE JOKER

23. THE KEY: CONTEXTIVATION
GIVE THE CONSUMERS WHAT THEY
(MIGHT) WANT, WHEN THEY WANT
IT, AND HOW THEY WANT IT…
IF YOU MANAGE TO DO THIS, YOU’LL BE THE EMPEROR

24. THANK YOU
Questions.
Linked’in. http://www.linkedin.com/in/mattiasvermeire
Mail. mvermeire@emakina.com
Website. http://www.emakina.nl

25. EMAKINABOOKS.INSPIRATION.