1. Cambridge University Business & Society Research Group (May 2009) Matthew Anderson www.researchfairtrade.com Fairtrade: a consumer revolution? A study of the social movement behind the label

3. E. Bond, The State of Tea, (War on Want, 1974). Christian Aid, Campaign Leaflet (1976). Campaign for fair tea prices 1973 - 77

4. Consumer led or consumer dependent? Reverend Billy and the Life After Shopping Gospel Choir. In November 2008, Starbucks committed to serving 100% Fairtrade certified espresso drinks in all its 700 UK stores by the end of 2009.

5. http:// www.youtube.com/watch?v=bOlTKy2hGYc

6. The Co-operative: a ‘naturally sympathetic business’ The CWS at Home and Abroad, (c. 1930) Oxfam Co-op ‘Help the Hungry to Help Each Other’ (1966)

7. War on Want letter to Len Murray TUC (1974) Trade Union Congress: international labour solidarity Front cover of War on Want publication (1978)

8. NGOs: from campaigning to retailing The first half of the1970s saw a rapid expansion in the total number of Oxfam shops, from 258 in 1969 to 600 in 1976. Photograph: Oxfam Shop in Summertown, Oxford, 1988. ‘ Cheap tea’ served by the World Development Movement by the steps of St. Martin-in-the-Fields, London, 1976.