The document discusses how technology has increased speed and convenience over time. It notes that in 1998 there were only 147 million people online and downloading a song or movie took much longer than it does today. The rise of smartphones and high-speed cellular data as well as technologies like Alexa, Snapchat cameras, and eBay payments have increased speed and convenience. Services like Spotify and Netflix also helped drive this change by offering instant access to media versus slower download times. The document suggests companies must continue to rapidly adopt new technologies to provide instant solutions and meet customer demands in order to succeed.

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A Look to the Future:
Speed, Convenience
and the Rise of AI

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1998

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In 1998, there were only 147
million people online.

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Will Smith: Getting Jiggy Wit It 11 mins
Rush Hour Movie 45 days
download time
🤔

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Will Smith: Getting Jiggy Wit It 11 mins
Rush Hour Movie 45 days
download time
😯

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Technology is only as effective as its
lowest performing dependency.
“

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Smartphones Cellular Data

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Alexa Voice Recognition
& NLP

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Snapchat Camera Technology

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eBay Payment Processing

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2001

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OK. Let’s fast-forward a little…

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2009

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Your Website
SEO
Content Marketing
Social Media
Paid Marketing
Affiliate
Email Marketing

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Then this happened…

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This began the era of
instantaneous access.

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# Songs on Spotify 30 million+
Cost to own them on MP3 $20.7 million
Cost of Spotify subscription $9.99 p/m

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How many of you have ever illegally
downloaded something before?

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People didn’t primarily download illegally
because it was free. It was because it was
instant.

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Failure to keep up with these instant
demands can be devastating.

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of all US online sales growth in 2016
came from Amazon.
53%

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of US shoppers say they check Amazon even
if they found a product on a retailer’s website.
90%

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of sales on Amazon are completed
via the mobile app.
70%

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Convenience.

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Customers using Apple
Pay were 92 percent
more likely to complete
their transaction within
the app.

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Made with Foodini.

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But this wasn’t enough for us…

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Data.

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what you eat and when you shop for food.
your health levels, diet and when you eat.
where you travel on foot and when you do it.

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your daily commute and frequent locations visited.
what you regularly purchase and where you do it.
the way you speak and what you ask for.

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what you like to watch and when you watch it.
what time you get home and when you leave.
what you like, read and who you’re friends with.

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We know what you want, when you want it
and how you want it before you do.

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10% of emails sent from the
Google Inbox app are powered
by Smart Replies.

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How to adapt.
2017

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Solve the consumer’s problem instantly,
within the environment that they choose.

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Unnecessary metaphor for
landing in existing pools
of potential customers.

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}
1,000 paying
customers per month
just from Shopify’s
app store.

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Early adoption of new channels can pay off
with huge rewards*.
*there’s equally high risks

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Early adoption

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Utilize messaging to answer your
customers’ questions instantly.

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Diversify your acquisition strategy.

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Get the deck via Facebook Messenger here:
matthewbarby.com/GwHsyd

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A Look to the Future:
Speed, Convenience
and the Rise of AI