Has the influencer marketing bubble burst or are we just using the wrong tools for the wrong job?

1. Matthew Barker
I&I Travel Media
INFLUENCER
MARKETING
…BUBBLE BURST OR
WRONG TOOLS FOR
THE WRONG JOB?

2. SHILL>
PROMOTER>
SUPPORTER>
ADVOCATE>
AMBASSADOR>
EVANGELIST
WHAT IS INFLUENCE?

3. ROIPOCALYPSE!
X,000 FOLLOWERS!
Y,0000 POSTS/TWEETS/MENTIONS!!!
Z,000,000,000 “IMPRESSIONS”!!!!

4. FAIR CRITICISMS OR…
THE WRONG
TOOLS
FOR THE
WRONG JOB?

5. REWIND…
LET’S BE REALISTIC
Get the full
picture here:
bit.ly/TRAVFUNN

6. AUDIENCES INTO SALES
USE THE
RIGHT TOOLS
FOR THE
RIGHT JOB

7. TRANSPARENCY
‘The audience has a right to know
whether or not a material connection
exists, and how that connection may
or may not have impacted the
“influencer’s” opinion and zeal.’ Olivier
Blanchard - bit.ly/1HTdrGx

8. AND FINALLY…
CUTTING THE
ROI KNOT

9. MATTHEW BARKER
I&I TRAVEL MEDIA
@hitriddle
DOWNLOAD THESE SLIDES:
Bit.ly/burstbubbles