1. How to Get Subscribers ExcitedtoOpenYour Emails
Email is40 timesmore effectivethansocial mediaintermsof customeracquisition.Forthisreason,itis
a marketingtool thatmust notbe keptonthe back burner.
Whendone right,email canbe verypowerful withanextremelyhighROI.Inordertoachieve,andeven
exceedyourmarketinggoals,youneedtodeveloprapportwithyoursubscribers.
To do this,yoursubscribersmustnotbe willingtoopenyouremailsjust because theyare somewhat
interested.We wantthemtobe excitedaboutthe nextemail thattheyreceive.
In general,the average emailopenrate is15-25%. What if you coulddomuch better?Much betteras in
50%-60% or higher.
Readbelowandwe will show youhowto achieve these seeminglyunachievable goals.
Post Signup Stage
You have a newsubscriber.Theydonotknow you andyou do notknow them. All youknow isthat they
wantsomethingfromyou. Thisiswhytheysignedupfor youremails.Thiscould simplybe information
to helpthemsucceed;suchas a special offer,white paper,oraHow-To guide.
Withtoday’stechnology,itisimperativetodeliverthisinformation toyournew subscriberimmediately
uponsignup.Most email marketingplatformsofferanautoresponderora nurturingcampaigns
functiontosend yourcontentautomatically.
Thisis a veryimportantpart of the processand it isverysimple.If there isone thingthatmostpeople
have incommon,it isthis:Short memory.
If you signup foran offering,andyoureceive itrightaway, youknow whatit isfor andyou know who
sentit.
Whenpeople receive anofferinghoursordaysafter theysignup,theytendtoforgetthattheysigned
up.This can leadto confusion,annoyanceandevenanger.
Keepyourpromise.Deliverimmediately.
Thisleadsto me to our nextimportanttopic. Setexpectations.
The openrate of the firstemail is2 to 3 timeshigherthanthe average openrate.Whatyou sayin this
initial email canmake orbreakyou.It can convince people tocontinue openingyouremails,orscare
themoff altogether.

2. If you are offeringsome sortof course,continuedtraining,tipsheets,weeklyHow-Toguides,etc., read
thisauto responderexample below:
Welcome toyourfirstlessonon How to AnalyzeYour CustomerData.
Before we getstarted,Iwant youto know that you are free to hitreplyonany of the emails
I sendyou.I am happyto help.
I wouldlike tointroduce myself.IamJohnSmithandI teach companieshow toenhance
theircustomerservice throughdataanalysis.Iwrite weeklyarticlesformynewsletterandI
offeranadvancedtrainingcourse throughmywebsite.[Insertwebsite link ora Call to
Actionbutton(CTA)]
Now,ontothe firstlesson…..
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No matterwhatthe purpose of youremails,itisimportanttointroduce yourself, yourproductand set
expectationsbylettingyoursubscriberknow how oftentheyshouldexpectyouremails.
Withthisformat,you will deliverwhatispromisedimmediately,gainingrapport withyournew
subscriber.
Thinkaboutaddinga “PS” at the endof your email.
Until nexttime,
JohnSmith
PS.If youlike whatyouread,please share it.
You can alsoinclude areminderatthe endas to whytheyreceivedyouremail.
(Youare receivingthisemail because yousubscribedtomyData Analysis trainingcourse.If
youdon’twant me to email you,please unsubscribebelow)
Thisis a great wayto avoidcomplaints,angryemailsandbeingmarkedasspam.
Nowit istime to lookat howto create emails peoplewillwanttoopenandread.
1: Catchy subject line
The subjectline canbe the difference maker.Fromasubscriberanxioustoopenyouremail todeleting
or markingit as spam.
Shorter is better
Shortersubjectlinesdon’tgetcutoff,theycreate more curiosityandtheyare clear.
Run split tests
One great wayto generate the mostopensisto runsplittestspriorto sendingtoyourentire list.You
can sendout the same email withdifferentsubjectlinesto smallerportionsof yourlists.Runareport on

3. each of these campaigns.Whicheversubjectline hasthe highestopenrate shouldbe usedforyour
entire sending.
Numbers
There ispowerinnumbers.Theygetto the point,theyshortenthe subjectline,andare enticing.
Example subjectlinewith numbers:
From this
[CompanyName]:UpdatedOrderingOptions
To this
[CompanyName]:Nowonly2-itemminimumorder
Curiosity
Curiositymayhave killedthe cat,butitis a verypowerful marketingtool.Ican’ttell youhow many
timesIhave clickedonsomethingonlinebecause Iwantedtoknow whatwasbehindthe door.Typically,
the door beingthe subjectline of anemail. So,how doyougenerate curiosity?
You mustbe specificaboutthe topicandvague abouthow yougetto the topic.
This simple idea led to 100,000 new visitors
2: Create Value
People are goingtoopenyourfirstemail because there issomethinginitforthem.
As statedearlier,theydonotknowyouandyou do notknow them.
Avoidsellingearlyon.Provideknowledge,service,ora tool withoutpitchingthem.
Thinkaboutthe waya relationship isbuiltwithsomeone youare dating.Mostpeople wouldadvise to
take it slow.Youtypicallywouldn’taskfora hand inmarriage afterthe firstdate.
The same goesforyour email subscribers.Youdon’twantto bombardthemwithsalespitchesbefore
theytrust youand getto knowyou.This takestime,butinthe longrun youwill maintainyour
subscriberbase andgenerate evenmore subscribersthroughthem.
3. Personalize it
Share a storyfromyour experiences.Thiscreatesalevel of humanemotioninyouremail.People like to
knowtheyare readingsomethingfromareal human,withinterestsandapersonality.Notsome stiff
workingina corporate office.Youcan evenaddhumorintothe equation, aslongasit istasteful.
Be limitedwithyourstorytelling.Talkabouta momentoran event.Noteverythingaboutyourlife.
Nobodylikestomeetapersonandlistentothemput theirentire lifeondisplay.It’sawkwardand
unbecoming.

4. 4. Cliffhangers
Thisconcepttiesintothe previoustopicof curiosity.
There isno reasonwhyyou can’tleave a readerwantingmore.Infact,thisis a great wayto keeppeople
interestedandcomingbackformore.
Towardsthe endof your email,create some buzzabout anunbelievable result,achievement,exciting
newwayto prospect,etc.
Then,letthe readerknowthat youwill explainhow yougotto thisresultinyournextemail.
5. Keepthemengaged
Ratherthan justspillingoutinformation,askthemaquestion.Give themthe opportunitytofeellikea
part of something.Itcouldbe aquestionwithalinktoa groupdiscussiononyourforum, a response
optiondirectlythroughemail,orevenanon-responsequestiontogetthemthinking.
It isimportantto stay ontopic.Aska questionthat pertainstothe subjectmatter.Don’ttryand lure
people intoansweringquestions off subjectjusttomeetyourownmarketingneeds.
Don’task questionswithobviousanswers.
If the questionyouare askingisa toughone,maybe let themknow thatyou got itwrong the firsttime.
Thiswill helpthemfeelmore comfortablewithansweringyourquestionandbeingwrong.Theywon’t
feel intimidated.
6. Short and simple
Althoughthisisn’tthe case all the time,generallyitisthe rule of thumb.
Nobodywantstoread a newsletterthattalksaboutthe same thingin 10 differentways.
If a subscriberreadsanextremelylengthynewsletter,onlytogainlittle knowledge,theymay
neverreadyournewsletteragain.
In otherwords,if yournewsletterislengthy,itbetterprovide value inthe length.
Weeklyemailsshouldbe shorterthanmonthlyemails.
Keepit simple.
7. Functionality andvisibility
Lessimages.More text. Approximately60-40% to 70-30% text/image ratioisrecommended.
Almosthalf of emailsare viewedonmobile devices.The more images,the higherthe loadtime,
the lesslikelyasubscriberwill stickaroundtoreadyour email.Toomanyimages,especiallywhen
viewedonamobile device,canbe distractingmake itdifficultforpeople toactuallyreadyour
emailsandclickon yourlinks.
Make linksclearanddistinguished.

5. You wantpeople toclicka linkonyour newsletter,inordertotake themto yourwebsite.That
beingsaid,abestpractice wouldbe toseparate your linksona differentline,use biggerandbold
font,and create multiple linkstothe same page throughoutyournewsletter.
8. Consistency
Rememberwhenwe talkedaboutsettingexpectations.Now itistime totalkabout delivering.
If you toldyoursubscribersupfrontthat theywouldbe receivingaweeklyemailfromyou,thensend
theman email eachweek.Thiswill keepyouinline withyourpromise,aswell askeepthemengaged.
Don’tsendmultiple emailsperweekif youhave toldthemtheywouldreceive one perweek.This
portraysa level of dishonestyanditisoverkill.Youdon’twantyoursubscriberstofeel attacked.Stickto
the plan.
Whenyouprovide a linkinyournewsletter,make sure ittakespeopletowhere itsaysitwill.Don’tlink
themto some othermarketingpage orsalespage.
Conclusion
Email marketingisthe mostcost effectivewaytoreacha massaudience.
It’swhat youdo withthat audience once youhave themthatmakesall the difference.
If you stickto these principlesandguidelines,youwill gainmore subscribersanddrive revenue toplaces
youhave neverbeen.
These honestandbestpracticeswill leadtolongtermgrowthand trust.Afterall,isn’tthatthe goal?