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China’s Bike Sharing
Industry Mini Report
November 2016
chinachannel.co
China’s cities are rapidly filling up with different colored bikes
as bike sharing apps become all the rage
The market has become flooded with
new entrants in recent months
The WeChat team in Guangzhou even have their
own on campus bike sharing: WeBike
Dirty tricks between
competitors together
with vandalism and
abuse of the bikes by
the public have been
well reported
There are over
450 million
bikes in China
chinachannel.co
78%of households
own a bike
chinachannel.co
Breakdown Of
The Players
chinachannel.co
The Clear Market Leaders
chinachannel.co
Male*Data: Libra Global Android Market Analysis Platform
71.92
53.23
28.08
46.77
Users by gender
Female
High frequency use apps
*Data: Libra Global Android Market Analysis Platform
Bike sharing app
users who use the
app on a particular
day, will on average
open the app many
times.
Mobike users
significantly more
so than Ofo users.
Ofo Mobike
Mobike
Founded:
Markets:
Notes:
Official WeChat
Account
摩拜单车
January 2015
Tier 1 Cities + Chengdu
Backed by Tencent
Tencent Android
App Store
Downloads
400k
Official WeChat
Account
Ofo
Founded:
Based:
Notes:
共享单车
December 2014
Tier 1 Cities + Chengdu
Backed by DiDi, Xiaomi
Tencent Android
App Store
Downloads
170k
Many industry analysts believe it likely
that Mobike and Ofo will eventually merge
in the same way as taxi hailing apps did.
The Smaller Players
chinachannel.co
Official WeChat
Account
XiaoMing Bike
Founded:
Based:
Notes:
小鸣单车
July 2016
Shanghai
100 Million RMB A round
Investment completed
Tencent Android
App Store
Downloads
6.4k
Official WeChat
Account
Bluegogo
Founded:
Based:
Notes:
小蓝单车
November 2016
Shenzhen
5 Mao per half hour,
adjustable seat heights
Tencent Android
App Store
Downloads
3.7k
Official WeChat
Account
HelloBike
Founded:
Based:
Notes:
哈罗单车
March 2016
Ningbo, Suzhou
First 15 mins is free
Tencent Android
App Store
Downloads
3k
Official WeChat
Account
1 Step Bikes
Founded:
Based:
一步单车
October 2016
Chengdu
Tencent Android
App Store
Downloads
2.2k
Official WeChat
Account
Qibei
Founded:
Based:
Notes:
骑呗单车
July 2015
Hangzhou
Users with high credit scores
don’t need to put down a deposit
Tencent Android
App Store
Downloads
2k
Official WeChat
Account
Uni Bike
Founded:
Based:
Notes:
由你单车
June 2016
Beijing, Shanghai, Guangzhou
Focuses on university campuses
Tencent Android
App Store
Downloads
Not listed
All of the apps except one* will ask users to
make a deposit before using their service.
Highest is 299 RMB ($43.2)
Lowest is 99 RMB ($14.3)
*Users with a Sesame credit score (Ant financial) of above 750 will are exempt from deposit when
using Qibei
In researching this report we even found
a bike sharing app that lets users purchase walnuts
Currently Ofo is
the only platform
that can work
directly through
their WeChat
service account
without
downloading their
app.
Bike sharing isn’t for every city in China
Chongqing
Urban population: 18 million
Nickname: Mountain City 山城
But fear not…
chinachannel.co
Official WeChat
Account
0 RMB deposit
99 RMB registration fee
1.19 RMB per mile +
0.59 RMB per minute
China’s Bike Sharing App
Industry Mini Report
November 2016
chinachannel.co

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Mobike & Ofo: China's Bike Sharing Industry Mini Report