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Why old SEO still works...sometimes.

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MozTalk June 2015 - Which SEO tactics from the golden age are still worth doing?

Publicado en: Tecnología

Why old SEO still works...sometimes.

  1. 1. Why Old SEO that SHOULD fail still…works? Matthew Brown – @MatthewJBrown
  2. 2. Download this: http://bit.ly/oldSEOFTW
  3. 3. Let’s start with a couple assumptions
  4. 4. Old SEO? Smoldering lowered glasses look Grey Brylcreem?
  5. 5. Old SEO = Links and Anchor Text Domain Strength On-page keyword relevance Freshness (QDF)
  6. 6. Is Old SEO dying?
  7. 7. New SEO is additive to the basic SEO. Many of the same old relevancy signals are Google’s *strongest*
  8. 8. Win SEO with these four weird old tricks
  9. 9. 1: Exact and Partial Match Domains In SERPs that don’t have a lot of branded results, EMDs/PMDs often win
  10. 10. These all have higher domain authority and more links! Now might be a good time to invest in EMDs
  11. 11. This site rules! What else is Google counting?
  12. 12. Two: Win the Verticals
  13. 13. Ferris Club! – http://theatln.tc/1u2Ikpe
  14. 14. 2015: News Boxes = gettable
  15. 15. 2015: In-Depth Boxes = gettable
  16. 16. 2015: Snippets & Knowledge Graph/Cards
  17. 17. Protip: When you’re seeing this:
  18. 18. Monitor the effect in Search Analytics
  19. 19. Keep tabs with Dr. Pete’s Feature Graph : http://bit.ly/QaBID4
  20. 20. 3. Anchor Text (exact and partial match)
  21. 21. Let’s just say they built a LOT of links
  22. 22. Their penalty lasted less than a week?!
  23. 23. And all these commercial KWs rank top 10
  24. 24. 4. It’s still about the LINKS
  25. 25. Legacy Links FTW Hmmm…What’s with Tripadvisor?
  26. 26. Legacy Links
  27. 27. Link History from Majestic
  28. 28. Domain Strength (see also: BRAND) This domain weighs a ton
  29. 29. Go ahead, try building links like that now
  30. 30. Link Risk Assessment by @dyn4mik3 – http://bit.ly/1BcBgKM
  31. 31. Link Risk Assessment by @dyn4mik3 – http://bit.ly/1BcBgKM
  32. 32. Can the new mobile world change this?
  33. 33. App Indexing + Deep Links + Actions - http://tnw.co/1KRDtO3
  34. 34. That is going to be a LOT of SEO work
  35. 35. Old SEO that still works: Dominate the verticals EMDs (with other signals) Link building and anchor text!
  36. 36. No usage/brand signals is a killer Keyword targeting is harder Link building is now much trickier Where Future SEO wins:

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