Why old SEO still works...sometimes.

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Matthew Brown

MozTalk June 2015 - Which SEO tactics from the golden age are still worth doing?

Tecnología

Why Old SEO that SHOULD
fail still…works?
Matthew Brown – @MatthewJBrown

Old SEO?
Smoldering
lowered glasses
look
Grey
Brylcreem?

Old SEO =
Links and Anchor Text
Domain Strength
On-page keyword relevance
Freshness (QDF)

New SEO is additive
to the basic SEO.
Many of the same old relevancy signals
are Google’s *strongest*

Win SEO with these four
weird old tricks

1: Exact and Partial Match Domains
In SERPs that don’t
have a lot of
branded results,
EMDs/PMDs often
win

These all have
higher domain
authority and more
links!
Now might be a good time to invest in EMDs

This site rules! What else is Google counting?

Ferris Club! –
http://theatln.tc/1u2Ikpe

Keep tabs with Dr. Pete’s Feature Graph :
http://bit.ly/QaBID4

3. Anchor Text (exact and partial match)

Let’s just say they built a LOT of links

And all these commercial KWs rank top 10

Legacy Links FTW
Hmmm…What’s
with Tripadvisor?

Go ahead, try building links like that now

Link Risk Assessment by @dyn4mik3 –
http://bit.ly/1BcBgKM

App Indexing + Deep Links + Actions -
http://tnw.co/1KRDtO3

Old SEO that still works:
Dominate the verticals
EMDs (with other signals)
Link building and anchor text!

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Why old SEO still works...sometimes.

1. Why Old SEO that SHOULD fail still…works? Matthew Brown – @MatthewJBrown

2. Download this: http://bit.ly/oldSEOFTW

3. Let’s start with a couple assumptions

4. Old SEO? Smoldering lowered glasses look Grey Brylcreem?

5. Old SEO = Links and Anchor Text Domain Strength On-page keyword relevance Freshness (QDF)

6. Is Old SEO dying?

7. New SEO is additive to the basic SEO. Many of the same old relevancy signals are Google’s *strongest*

8. Win SEO with these four weird old tricks

9. 1: Exact and Partial Match Domains In SERPs that don’t have a lot of branded results, EMDs/PMDs often win

10. These all have higher domain authority and more links! Now might be a good time to invest in EMDs

11. This site rules! What else is Google counting?

12. Two: Win the Verticals

13. Ferris Club! – http://theatln.tc/1u2Ikpe

14. 2015: News Boxes = gettable

15. 2015: In-Depth Boxes = gettable

16. 2015: Snippets & Knowledge Graph/Cards

17. Protip: When you’re seeing this:

18. Monitor the effect in Search Analytics

19. Keep tabs with Dr. Pete’s Feature Graph : http://bit.ly/QaBID4

20. 3. Anchor Text (exact and partial match)

21. Let’s just say they built a LOT of links

22. Their penalty lasted less than a week?!

23. And all these commercial KWs rank top 10

24. 4. It’s still about the LINKS

25. Legacy Links FTW Hmmm…What’s with Tripadvisor?

26. Legacy Links

27. Link History from Majestic

28. Domain Strength (see also: BRAND) This domain weighs a ton

29. Go ahead, try building links like that now

30. Link Risk Assessment by @dyn4mik3 – http://bit.ly/1BcBgKM

31. Link Risk Assessment by @dyn4mik3 – http://bit.ly/1BcBgKM

32. Can the new mobile world change this?

33. App Indexing + Deep Links + Actions - http://tnw.co/1KRDtO3

34. That is going to be a LOT of SEO work

35. Old SEO that still works: Dominate the verticals EMDs (with other signals) Link building and anchor text!

36. No usage/brand signals is a killer Keyword targeting is harder Link building is now much trickier Where Future SEO wins:

Why old SEO still works...sometimes.

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