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Matthew Canigiani FA 102B Professor Klinkowstein
Research from the Web and Quora
Excerpt: Virtual Reality and Storytelling for More than
Entertainment
http://www.iftf.org/future-now/article-detail/virtual-reality-and-
storytelling-for-more-than-entertainment/
Matthew Canigiani FA 102B Professor Klinkowstein
“Unlike educational VR apps that essentially
present traditional teaching environments, just in
virtual reality, Legends introduces a new mode of
teaching. Just like I remember the vivid
experience of being in a burning building, can
kids carry the positive experiences they
encounter with traditional foods in VR over to
their real lives?”
Matthew Canigiani FA 102B Professor Klinkowstein
Research from the Web and Quora
My Question:
“How will the use of virtual reality change in the
next 10 years?”
Matthew Canigiani FA 102B Professor Klinkowstein
Answers:
”Employee training is an expensive undertaking. E-
Learning is probably the biggest game changer in
employee training. The growth trajectory of that space
could see it reach $275 Billion by 2022. But VR takes E-
Learning a step further, allowing employees to learn
interactively, independent of location, immersed in as
realistic an environment as possible. Besides better
trained employees, VR for Training will actually save
businesses significant amounts of money.”
Matthew Canigiani FA 102B Professor Klinkowstein
Answers:
“Some others would be like space voyage from the
sitting here at Earth. All we need is to gather enough
data with pictures and videos. And create them with
Animation or correlate the pictures and videos along with
VR capable sequences.”
Matthew Canigiani FA 102B Professor Klinkowstein
Answers:
“Architecture. It goes without saying, that this is an area
where VR/ 3D has much potential. Connected to a
system like Apple Maps or Google Earth, this may give
building designers and potential owners, a way to pre-
check how their creation will look and compare with the
surrounding area.”
Matthew Canigiani FA 102B Professor Klinkowstein
Research from the Web and Quora
Related Quora Question:
“Do VR and AR have a big future, and where do
you see them going?”
Matthew Canigiani FA 102B Professor Klinkowstein
Answers:
“VR will usher changes not only in the way we view
things but also in the way we understand our
surroundings. The advancement of technology will give
VR the chance to have a positive effect on humanity as
a whole.”
Matthew Canigiani FA 102B Professor Klinkowstein
Draft Product or Service Description:
A VR app that takes you around the world experiencing
various cultures
Matthew Canigiani FA 102B Professor Klinkowstein
Product Idea
• VR App that allows you to have an immersive
experience of once a year cultural events around the
world.
• Events included such as the Running of the Bulls in
Spain and New Years Eve from Times Square.
Matthew Canigiani FA 102B Professor Klinkowstein
Audience: The Student
• 15-25 years old
• Interest in travel and other cultures but financially
limited.
• Would like to experience events they learn about in
school to gain a better understanding of it.
Matthew Canigiani FA 102B Professor Klinkowstein
Audience: The Senior Citizen
• 65 years and older
• Interest in travel and other cultures but have physical
limitations to actually go and experience these
places.
• Would like to experience events they can no longer
participate in due to their age and various health
conditions.
Matthew Canigiani FA 102B Professor Klinkowstein
Sketch of User Experience Map
Matthew Canigiani FA 102B Professor Klinkowstein
Final User Experience Map
Matthew Canigiani FA 102B Professor Klinkowstein
DISCOVER
EXPLORE
SHAREUSE
CONSIDER
PURCHASE
LEARN
EXPERIENCE
Recognition Consideration + Purchase Post-Purchase
Events
Virtual Reality
Conferences
Word of
Mouth
Hear about the app from
current users
Magazines
Read about the app in
magazines
Influ
e
ncer
See influ
e
ncer you
follow using the app
Online Ad
See online ad that
peaks your interest
Social Media
See things about the
app shared on social
media
Talk to People
Ask other people their
thoughts on the app
Read Reviews
Look up online reviews
from other current or
previous users of the
app
Search
Look for more info and
opinions on the app
Try Device
at event
Watch
tutorials on
app
Online
Payment
Credit or Debit Card
Confir
m
a t ion
Recieve email
Download
Download app to mobile
device
Use VR
Goggles wth
App
Social Media
Share opinon on app on
social media
Post Reviews
Post online review of
the app
Tell Someone
Inform friends, family,
coworkers about the
app
Attend Events
Go to other VR based
events and conferences
Audience
The Senior Citizen The Student
-65 years or older - 15-25 years old
- Interest in travel but have - Interest in other cultures
physical limitations but have fina nci al limi tat ions
-Would like to experience events - Would like to experience
they can no longer participate in due to health events disscussed in school
Product Description
- Virtual Reality App that allows you to have an immersive experience of a once a year
cultural events round the world.
- Example of events avaible would be the Running of the Bulls in Spain and New Years
Eve in Times Square New York.
Matthew Canigiani, Professor Klinkowstein, FA102B
Questions:
Will I use this device?
Is it worth the price?
How will it impact my health?
Is my data secure?
Mobilize Home Page
Matthew Canigiani FA 102B Professor Klinkowstein
Announcement asking for feedback
Matthew Canigiani FA 102B Professor Klinkowstein
All Members
Matthew Canigiani FA 102B Professor Klinkowstein
Name and Logotype
Matthew Canigiani FA 102B Professor Klinkowstein
Poll Results
Matthew Canigiani FA 102B Professor Klinkowstein
Product or Service Description FB Page Research
Matthew Canigiani FA 102B Professor Klinkowstein
Ford Motor Company:
“Founded June 16, 1903 by Henry Ford. Our mission is to deliver great
products, create a strong business and make the world a better place.”
Product or Service Description FB Page Research
Matthew Canigiani FA 102B Professor Klinkowstein
Sony:
“Sony is a leading manufacturer of audio, video, communications, and
information technology products for the consumer and professional
markets. Its motion picture, television, computer entertainment, music and
online businesses make Sony one of the most comprehensive
entertainment and technology companies in the world.”
Product or Service Description FB Page Research
Matthew Canigiani FA 102B Professor Klinkowstein
Advil:
“Advil® is committed to relieving tough aches and pains by delivering
fast pain relief that’s proven to be stronger and longer lasting.”
More Detailed Product Description
Matthew Canigiani FA 102B Professor Klinkowstein
Our mission is to let all people experience cultural events that
take place around the world from the comfort of their own
homes.
Logotype
Matthew Canigiani FA 102B Professor Klinkowstein
Final Logotype and Justification
Matthew Canigiani FA 102B Professor Klinkowstein
I chose this font and color as I thought they gave an
adventurous vibe. I thought the handwritten style font gave a
very personal feel and the blue color looked like tropical water
you may find in a new location.

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VR App Transports Users to Cultural Events

  • 1. Matthew Canigiani FA 102B Professor Klinkowstein
  • 2. Research from the Web and Quora Excerpt: Virtual Reality and Storytelling for More than Entertainment http://www.iftf.org/future-now/article-detail/virtual-reality-and- storytelling-for-more-than-entertainment/ Matthew Canigiani FA 102B Professor Klinkowstein
  • 3. “Unlike educational VR apps that essentially present traditional teaching environments, just in virtual reality, Legends introduces a new mode of teaching. Just like I remember the vivid experience of being in a burning building, can kids carry the positive experiences they encounter with traditional foods in VR over to their real lives?” Matthew Canigiani FA 102B Professor Klinkowstein
  • 4. Research from the Web and Quora My Question: “How will the use of virtual reality change in the next 10 years?” Matthew Canigiani FA 102B Professor Klinkowstein
  • 5. Answers: ”Employee training is an expensive undertaking. E- Learning is probably the biggest game changer in employee training. The growth trajectory of that space could see it reach $275 Billion by 2022. But VR takes E- Learning a step further, allowing employees to learn interactively, independent of location, immersed in as realistic an environment as possible. Besides better trained employees, VR for Training will actually save businesses significant amounts of money.” Matthew Canigiani FA 102B Professor Klinkowstein
  • 6. Answers: “Some others would be like space voyage from the sitting here at Earth. All we need is to gather enough data with pictures and videos. And create them with Animation or correlate the pictures and videos along with VR capable sequences.” Matthew Canigiani FA 102B Professor Klinkowstein
  • 7. Answers: “Architecture. It goes without saying, that this is an area where VR/ 3D has much potential. Connected to a system like Apple Maps or Google Earth, this may give building designers and potential owners, a way to pre- check how their creation will look and compare with the surrounding area.” Matthew Canigiani FA 102B Professor Klinkowstein
  • 8. Research from the Web and Quora Related Quora Question: “Do VR and AR have a big future, and where do you see them going?” Matthew Canigiani FA 102B Professor Klinkowstein
  • 9. Answers: “VR will usher changes not only in the way we view things but also in the way we understand our surroundings. The advancement of technology will give VR the chance to have a positive effect on humanity as a whole.” Matthew Canigiani FA 102B Professor Klinkowstein
  • 10. Draft Product or Service Description: A VR app that takes you around the world experiencing various cultures Matthew Canigiani FA 102B Professor Klinkowstein
  • 11. Product Idea • VR App that allows you to have an immersive experience of once a year cultural events around the world. • Events included such as the Running of the Bulls in Spain and New Years Eve from Times Square. Matthew Canigiani FA 102B Professor Klinkowstein
  • 12. Audience: The Student • 15-25 years old • Interest in travel and other cultures but financially limited. • Would like to experience events they learn about in school to gain a better understanding of it. Matthew Canigiani FA 102B Professor Klinkowstein
  • 13. Audience: The Senior Citizen • 65 years and older • Interest in travel and other cultures but have physical limitations to actually go and experience these places. • Would like to experience events they can no longer participate in due to their age and various health conditions. Matthew Canigiani FA 102B Professor Klinkowstein
  • 14. Sketch of User Experience Map Matthew Canigiani FA 102B Professor Klinkowstein
  • 15. Final User Experience Map Matthew Canigiani FA 102B Professor Klinkowstein DISCOVER EXPLORE SHAREUSE CONSIDER PURCHASE LEARN EXPERIENCE Recognition Consideration + Purchase Post-Purchase Events Virtual Reality Conferences Word of Mouth Hear about the app from current users Magazines Read about the app in magazines Influ e ncer See influ e ncer you follow using the app Online Ad See online ad that peaks your interest Social Media See things about the app shared on social media Talk to People Ask other people their thoughts on the app Read Reviews Look up online reviews from other current or previous users of the app Search Look for more info and opinions on the app Try Device at event Watch tutorials on app Online Payment Credit or Debit Card Confir m a t ion Recieve email Download Download app to mobile device Use VR Goggles wth App Social Media Share opinon on app on social media Post Reviews Post online review of the app Tell Someone Inform friends, family, coworkers about the app Attend Events Go to other VR based events and conferences Audience The Senior Citizen The Student -65 years or older - 15-25 years old - Interest in travel but have - Interest in other cultures physical limitations but have fina nci al limi tat ions -Would like to experience events - Would like to experience they can no longer participate in due to health events disscussed in school Product Description - Virtual Reality App that allows you to have an immersive experience of a once a year cultural events round the world. - Example of events avaible would be the Running of the Bulls in Spain and New Years Eve in Times Square New York. Matthew Canigiani, Professor Klinkowstein, FA102B Questions: Will I use this device? Is it worth the price? How will it impact my health? Is my data secure?
  • 16. Mobilize Home Page Matthew Canigiani FA 102B Professor Klinkowstein
  • 17. Announcement asking for feedback Matthew Canigiani FA 102B Professor Klinkowstein
  • 18. All Members Matthew Canigiani FA 102B Professor Klinkowstein
  • 19. Name and Logotype Matthew Canigiani FA 102B Professor Klinkowstein
  • 20. Poll Results Matthew Canigiani FA 102B Professor Klinkowstein
  • 21. Product or Service Description FB Page Research Matthew Canigiani FA 102B Professor Klinkowstein Ford Motor Company: “Founded June 16, 1903 by Henry Ford. Our mission is to deliver great products, create a strong business and make the world a better place.”
  • 22. Product or Service Description FB Page Research Matthew Canigiani FA 102B Professor Klinkowstein Sony: “Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.”
  • 23. Product or Service Description FB Page Research Matthew Canigiani FA 102B Professor Klinkowstein Advil: “Advil® is committed to relieving tough aches and pains by delivering fast pain relief that’s proven to be stronger and longer lasting.”
  • 24. More Detailed Product Description Matthew Canigiani FA 102B Professor Klinkowstein Our mission is to let all people experience cultural events that take place around the world from the comfort of their own homes.
  • 25. Logotype Matthew Canigiani FA 102B Professor Klinkowstein
  • 26. Final Logotype and Justification Matthew Canigiani FA 102B Professor Klinkowstein I chose this font and color as I thought they gave an adventurous vibe. I thought the handwritten style font gave a very personal feel and the blue color looked like tropical water you may find in a new location.