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#CiscoPS17
Cisco Partner Summit 2017
Elevate Your Value in a
Multicloud World. Bringing it
All Together.
Nirav Sheth, VP, Partner Architectures & Engineering
Fabio Gori, Senior Director, Cloud Solutions Marketing
Kip Compton, VP, Cloud Platform & Solutions Group
Eyal Manor, VP Engineering, Google Cloud
Barry Russell, GM Worldwide Business Development,
AWS Marketplace
Cisco Partner Summit 2017
#CiscoPS17
Kip Compton
VP, Cloud Platform & Solutions Group
Enabling a Multicloud World
@kipcompton
#CiscoPS17
Increased Pace of Innovation
Secure, Intelligent Platform
for Digital Business
Reinvent the
Network
Embrace a
Multicloud
World
Unlock the
Power of Data
Employee and
Customer
Experience
Security is
Foundational
#CiscoPS17
It’s a Multicloud World
plan to use
multiple clouds
evaluating or using
public cloud
85% 94%
taken steps towards a
hybrid cloud strategy
87%
Source: IDC CloudView, April, 2017, n=8,293 worldwide respondents, weighted by country, company size and industry
Among cloud users
#CiscoPS17
A multicloud approach enables
customers to consume applications
and services from two or more
clouds where at least one cloud is
public.
What is Multicloud?
#CiscoPS17
MULTICLOUD
SaaS
SaaS
SaaSSaaS SaaS
SaaS SaaS SaaS
PrivatePrivate
Hybrid Clouds
GCP
AWS Azure
Other
Public Clouds
Source: IDC CloudView, April, 2017, n=8,293 worldwide respondents, weighted by country, company size and industry
#CiscoPS17
Lower Adoption Greater Adoption
OptimizedRepeatableOpportunisticAd Hoc Managed
37% 20% 20% 13% 11%
Percentage
of customers
in category
Cloud Adoption: Only 11% Optimized
Source: IDC CloudView, April, 2017, n=8,293 worldwide respondents, weighted by country, company size and industry
#CiscoPS17
How Can I…
Manage
my multicloud
environment
Evolve
our infrastructure
to support cloud
Build/Add
cloud services
for specific uses
#CiscoPS17
Multicloud Requirements
Multicloud Software
Helping customers optimize their multicloud strategy
Networking ManagementAnalyticsSecurity
#CiscoPS17
Customer Challenges Create Opportunity
Networking Security Analytics Management
1
4
0
2
4
6
8
10
2017 2020
TAM, $ B
1
2
5
7
0
2
4
6
8
10
2017
6
9
2020
TAM, $ B
2
4
2
3
0
2
4
6
8
10
TAM, $ B
2020
7
2017
4
1
2
2
3
0
2
4
6
8
10
TAM, $ B
3
5
20202017
+74%
+15%
+21%
+18%
Cisco Offers Other TAM
#CiscoPS17
Cisco Cloud Products
Cloud
Apps
Networking
for the Cloud
Cloud Professional
Services
Hybrid Cloud
Solutions
Cisco Spark
WebEx
Jasper
CloudCenter
HyperFlex
UCS
Nexus/ACI
Mercury / Cisco VIM
AppDynamics
Tetration
Meraki
Cloud Services
Router 1000v
Secure Agile
Exchange
Viptela
NSO/ESC/ConfD
VMS
Advisory
Design & Architecture
App Migration
Automation &
Orchestration
API Integrations
Management &
Governance
Cloudlock
Umbrella
Cloud Email Security
Stealthwatch
(Cloud License)
Next-Generation
Firewall
Security
Everywhere
Partner Ecosystem
Powered
#CiscoPS17
Introducing Cisco Multicloud Portfolio
Multicloud
Portfolio
Cloud
Connect
Cloud
Protect
Cloud
Advisory
Cloud
Consume
#CiscoPS17
Cisco Cloud Portfolio
Hybrid Cloud
Solutions
Multicloud
Portfolio
Cloud
Products
Cisco Partner Summit 2017
#CiscoPS17
VP Engineering
Google Cloud
Eyal Manor
#CiscoPS17
Announce breakthrough hybrid cloud innovation
that enables applications to seamlessly span
premises and cloud-based environments so you
can have cloud speed where you need it.
#CiscoPS17
Best of Both Worlds
Networking and Security
Private Cloud Infrastructure
Multicloud Management
Enterprise Class Sales and Support
Cloud Services
Microservices / Containers
API Gateway for Existing Services
Developer Community
#CiscoPS17
Cisco and Google Open Hybrid Cloud Solution
On Prem/Colo Data Center Google Cloud
Google Cloud
Platform
Google Kubernetes
Engine
Existing
Services
Apps | Data
Private Cloud infrastructure
container platform on
hyperconverged infrastructure
Cloud
Apps
Istio: Hybrid Cloud
Service Management
Consistent
Environment
Networking | Security | Private Cloud Infrastructure | Consumption Management
CSR 1000v,ACI, Stealthwatch Cloud, HyperFlex, Contiv, CloudCenter, AppDynamics
#CiscoPS17
Cisco Cloud Portfolio
Hybrid Cloud
Solutions
Multicloud
Portfolio
Cloud
Products
Cisco Partner Summit 2017
#CiscoPS17
Fabio Gori
Senior Director, Cloud Solutions Marketing
Introducing the
Cisco Multicloud Portfolio
@gorifab
#CiscoPS17
Multicloud
Software
Intent-Based Data Center
Users
and
Things
Campus
and
Branch
Multicloud Portfolio Complements DC/Private Cloud
Success to Capture Public Cloud Opportunities
SaaS
CMSP
Partner
Private
#CiscoPS17
Introducing Cisco Multicloud Portfolio
Multicloud
Portfolio
Cloud
Connect
Cloud
Protect
Cloud
Advisory
Cloud
Consume
#CiscoPS17
Cisco Multicloud — Objectives
Multicloud
Portfolio
Cloud
Connect
Cloud
Protect
Cloud
Advisory
Cloud
Consume
Design, plan, accelerate,
and de-risk your
multicloud migrations
Deploy, monitor and
optimize applications in
multicloud environments
Securely extend your private
networks into public clouds
and ensure the application
experience
Protect multicloud identities,
direct-to-cloud connectivity, data,
and applications including SaaS
#CiscoPS17
Cloud
Consume
Cloud
Protect
Cloud
Connect
Cloud
Advisory
Multicloud
Portfolio
Cisco Multicloud — Offers
#CiscoPS17
Advisory Services
• Cloud Migration
• Cloud Connect
• Cloud Protect
• Cloud Consume
• CloudCenter
• AppDynamics
Cloud
Consume
Cloud
Advisory
• vEdge
• Umbrella
• CSR 1000v
• Umbrella
• AMP for Endpoints
• Meraki Systems
Manager
• Cloudlock
• Tetration Cloud
Cloud
Connect
Cloud
Protect
Cisco Multicloud — Offers
#CiscoPS17
Advisory Services
• Cloud Migration
• Cloud Connect
• Cloud Protect
• Cloud Consume
• CloudCenter +
AppDynamics
Cloud
Consume
Cloud
Advisory
• vEdge
• Umbrella
• CSR 1000v
• Umbrella + AMP
for Endpoints
• Umbrella + AMP
for Endpoints +
Meraki Systems
Manager
• Cloudlock
• Tetration Cloud
Cloud
Connect
Cloud
Protect
Cisco Multicloud — Offers and Bundles
Feb
2018
The Multicloud Portfolio, offers, or bundles can be ordered under
one Multi-line Bundle (MLB) PIDs structure on CCW
Leveraging existing or upcoming solution pricing bundles:
• vEdge + Umbrella available Feb 2018. Dependency of Viptela GPL availability in Feb 2018.
• Umbrella + AMP for Endpoints + Meraki Systems Manager available April 2018
#CiscoPS17
Cisco Multicloud — Implementation
Design and
Deployment
Guides
• Best practices
• Integrated design
• Detailed implementation steps
• Faster
implementation
and time to value
• Lower risk
• Lower cost
Multicloud
Portfolio
Cloud
Connect
Cloud
Protect
Cloud
Advisory
Cloud
Consume
Cisco Partner Summit 2017
#CiscoPS17
Nirav Sheth
VP, Partner Architectures & Engineering
Monetizing the Multicloud
Opportunity
@nsheth_ahimsa
#CiscoPS17
Expand Your Conversations, Buyers & Budgets
Security
Network
Compute
Storage
Application
performance &
modeling
Cloud &
off-premises
operations
Running the
business
(LOB)
Multicloud
management
Migration
services
Governance &
compliance
Cloud
security
#CiscoPS17
Your Opportunity in a Multicloud World
$436B
Software Integration
Services
$124B
19.4% CAGR
Cloud Services
Top CIO
Priorities
Cloud
Security
Networking
Enterprise Apps
#CiscoPS17
35% 33%
35% 33%
30% 34%
2016 2017
Cisco Practice Revenues
Cisco-related Support,
Cloud & Managed Services
Cisco-related
Prof & Consulting
Services
Cisco Products
(Hardware &
Software)
Most Profitable Partners Pivoting to Cloud & Managed
Cisco Partner Summit 2017
#CiscoPS17
General Manager
Worldwide Business Development & Operations
AWS Marketplace
Barry Russell
@barryru
On the Journey to the Cloud, Customers
Require Software Solutions for Each Workload
New
Applications
Digital & CX
Analytics
Mobile
DC Migration
Mission
Critical Apps
All In
Mission
Critical Apps
Development
& Test
New
Applications
This journey includes software migrating to the cloud
AWS Marketplace Innovates Software Procurement
Find, Test, Buy, Deploy, and Manage Software in the Cloud
About
• Deploy software on demand
• Curated software from
trusted vendors
• 1250+ ISVs
• 4000+ product listings
• Simplified procurement
and deployment
• Billed through AWS account
• Deployed in 14 regions
around the world
• 154,000 active customers
AWS Marketplace Channel Programs
Channel Incentive
Program
AWS Resellers can
purchase software on
behalf of end users and
receive a rebate from
ISVs
Channel Opportunity
Registration
Consulting Partners can
register opportunities
with ISVs and receive
compensation for
subscriptions on AWS
Marketplace
Seller Private Offers
AWS customers and
Consulting Partners can
negotiate customer
pricing and terms and
subscribe on AWS
Marketplace
Established Q1 2016 Established Q3 2017 New: Q3/Q4 2017
Partner
Network
#CiscoPS17
Capture the Opportunity
Cloud
Advisory
Cloud
Consume
Cloud
Connect
Cloud
Protect
$2.3M+
total opportunity
$600K professional services
#CiscoPS17
Business Cloud
Advisor
Cloud
Automation
Strategy
Workshops
Multicloud
Workshops
Elevate Your
Role
Managed
Services /
ConnectWise
Unite
API & Software
Integration Skills
(DevNet Express)
AWS Partner
Network
Winning in a Multicloud World
Build Capacity
AM & SE Training
Multicloud
Playbooks
Mentoring (Metsi,
BayInfotech, etc)
Accelerate
Profits
Cloud Attach
Account Breakaway
VIP & VIP Annuity
Lifecycle Services
New Buying Centers
Differentiate
#CiscoPS17
Campus/
HQ
Public
Cloud
Spark Multicloud
Meraki
Network Intuitive
Hyperflex &
Converged Infrastructure
Branch
Endpoints
DC/Private
Cloud
Cloud
Advisory
Cloud
Consume
Cloud
Protect
Cloud
Connect
Cisco is Your Partner From the Endpoint to the
Cloud
#CiscoPS17
Learn More:
Cisco Multicloud Portfolio
https://salesconnect.cisco.com/open.html?h=PAGE-11314
Cisco-Google Cloud
https://salesconnect.cisco.com/open.html?h=PAGE-11290
Amazon Web Services
APN
aws.amazon.com/partners
AWS Marketplace
aws.amazon.com/marketplace|

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Cisco's MultiCloud Strategy

  • 1. #CiscoPS17 Cisco Partner Summit 2017 Elevate Your Value in a Multicloud World. Bringing it All Together. Nirav Sheth, VP, Partner Architectures & Engineering Fabio Gori, Senior Director, Cloud Solutions Marketing Kip Compton, VP, Cloud Platform & Solutions Group Eyal Manor, VP Engineering, Google Cloud Barry Russell, GM Worldwide Business Development, AWS Marketplace
  • 2. Cisco Partner Summit 2017 #CiscoPS17 Kip Compton VP, Cloud Platform & Solutions Group Enabling a Multicloud World @kipcompton
  • 3. #CiscoPS17 Increased Pace of Innovation Secure, Intelligent Platform for Digital Business Reinvent the Network Embrace a Multicloud World Unlock the Power of Data Employee and Customer Experience Security is Foundational
  • 4. #CiscoPS17 It’s a Multicloud World plan to use multiple clouds evaluating or using public cloud 85% 94% taken steps towards a hybrid cloud strategy 87% Source: IDC CloudView, April, 2017, n=8,293 worldwide respondents, weighted by country, company size and industry Among cloud users
  • 5. #CiscoPS17 A multicloud approach enables customers to consume applications and services from two or more clouds where at least one cloud is public. What is Multicloud?
  • 6. #CiscoPS17 MULTICLOUD SaaS SaaS SaaSSaaS SaaS SaaS SaaS SaaS PrivatePrivate Hybrid Clouds GCP AWS Azure Other Public Clouds Source: IDC CloudView, April, 2017, n=8,293 worldwide respondents, weighted by country, company size and industry
  • 7. #CiscoPS17 Lower Adoption Greater Adoption OptimizedRepeatableOpportunisticAd Hoc Managed 37% 20% 20% 13% 11% Percentage of customers in category Cloud Adoption: Only 11% Optimized Source: IDC CloudView, April, 2017, n=8,293 worldwide respondents, weighted by country, company size and industry
  • 8. #CiscoPS17 How Can I… Manage my multicloud environment Evolve our infrastructure to support cloud Build/Add cloud services for specific uses
  • 9. #CiscoPS17 Multicloud Requirements Multicloud Software Helping customers optimize their multicloud strategy Networking ManagementAnalyticsSecurity
  • 10. #CiscoPS17 Customer Challenges Create Opportunity Networking Security Analytics Management 1 4 0 2 4 6 8 10 2017 2020 TAM, $ B 1 2 5 7 0 2 4 6 8 10 2017 6 9 2020 TAM, $ B 2 4 2 3 0 2 4 6 8 10 TAM, $ B 2020 7 2017 4 1 2 2 3 0 2 4 6 8 10 TAM, $ B 3 5 20202017 +74% +15% +21% +18% Cisco Offers Other TAM
  • 11. #CiscoPS17 Cisco Cloud Products Cloud Apps Networking for the Cloud Cloud Professional Services Hybrid Cloud Solutions Cisco Spark WebEx Jasper CloudCenter HyperFlex UCS Nexus/ACI Mercury / Cisco VIM AppDynamics Tetration Meraki Cloud Services Router 1000v Secure Agile Exchange Viptela NSO/ESC/ConfD VMS Advisory Design & Architecture App Migration Automation & Orchestration API Integrations Management & Governance Cloudlock Umbrella Cloud Email Security Stealthwatch (Cloud License) Next-Generation Firewall Security Everywhere Partner Ecosystem Powered
  • 12. #CiscoPS17 Introducing Cisco Multicloud Portfolio Multicloud Portfolio Cloud Connect Cloud Protect Cloud Advisory Cloud Consume
  • 13. #CiscoPS17 Cisco Cloud Portfolio Hybrid Cloud Solutions Multicloud Portfolio Cloud Products
  • 14. Cisco Partner Summit 2017 #CiscoPS17 VP Engineering Google Cloud Eyal Manor
  • 15. #CiscoPS17 Announce breakthrough hybrid cloud innovation that enables applications to seamlessly span premises and cloud-based environments so you can have cloud speed where you need it.
  • 16. #CiscoPS17 Best of Both Worlds Networking and Security Private Cloud Infrastructure Multicloud Management Enterprise Class Sales and Support Cloud Services Microservices / Containers API Gateway for Existing Services Developer Community
  • 17. #CiscoPS17 Cisco and Google Open Hybrid Cloud Solution On Prem/Colo Data Center Google Cloud Google Cloud Platform Google Kubernetes Engine Existing Services Apps | Data Private Cloud infrastructure container platform on hyperconverged infrastructure Cloud Apps Istio: Hybrid Cloud Service Management Consistent Environment Networking | Security | Private Cloud Infrastructure | Consumption Management CSR 1000v,ACI, Stealthwatch Cloud, HyperFlex, Contiv, CloudCenter, AppDynamics
  • 18. #CiscoPS17 Cisco Cloud Portfolio Hybrid Cloud Solutions Multicloud Portfolio Cloud Products
  • 19. Cisco Partner Summit 2017 #CiscoPS17 Fabio Gori Senior Director, Cloud Solutions Marketing Introducing the Cisco Multicloud Portfolio @gorifab
  • 20. #CiscoPS17 Multicloud Software Intent-Based Data Center Users and Things Campus and Branch Multicloud Portfolio Complements DC/Private Cloud Success to Capture Public Cloud Opportunities SaaS CMSP Partner Private
  • 21. #CiscoPS17 Introducing Cisco Multicloud Portfolio Multicloud Portfolio Cloud Connect Cloud Protect Cloud Advisory Cloud Consume
  • 22. #CiscoPS17 Cisco Multicloud — Objectives Multicloud Portfolio Cloud Connect Cloud Protect Cloud Advisory Cloud Consume Design, plan, accelerate, and de-risk your multicloud migrations Deploy, monitor and optimize applications in multicloud environments Securely extend your private networks into public clouds and ensure the application experience Protect multicloud identities, direct-to-cloud connectivity, data, and applications including SaaS
  • 24. #CiscoPS17 Advisory Services • Cloud Migration • Cloud Connect • Cloud Protect • Cloud Consume • CloudCenter • AppDynamics Cloud Consume Cloud Advisory • vEdge • Umbrella • CSR 1000v • Umbrella • AMP for Endpoints • Meraki Systems Manager • Cloudlock • Tetration Cloud Cloud Connect Cloud Protect Cisco Multicloud — Offers
  • 25. #CiscoPS17 Advisory Services • Cloud Migration • Cloud Connect • Cloud Protect • Cloud Consume • CloudCenter + AppDynamics Cloud Consume Cloud Advisory • vEdge • Umbrella • CSR 1000v • Umbrella + AMP for Endpoints • Umbrella + AMP for Endpoints + Meraki Systems Manager • Cloudlock • Tetration Cloud Cloud Connect Cloud Protect Cisco Multicloud — Offers and Bundles Feb 2018 The Multicloud Portfolio, offers, or bundles can be ordered under one Multi-line Bundle (MLB) PIDs structure on CCW Leveraging existing or upcoming solution pricing bundles: • vEdge + Umbrella available Feb 2018. Dependency of Viptela GPL availability in Feb 2018. • Umbrella + AMP for Endpoints + Meraki Systems Manager available April 2018
  • 26. #CiscoPS17 Cisco Multicloud — Implementation Design and Deployment Guides • Best practices • Integrated design • Detailed implementation steps • Faster implementation and time to value • Lower risk • Lower cost Multicloud Portfolio Cloud Connect Cloud Protect Cloud Advisory Cloud Consume
  • 27. Cisco Partner Summit 2017 #CiscoPS17 Nirav Sheth VP, Partner Architectures & Engineering Monetizing the Multicloud Opportunity @nsheth_ahimsa
  • 28. #CiscoPS17 Expand Your Conversations, Buyers & Budgets Security Network Compute Storage Application performance & modeling Cloud & off-premises operations Running the business (LOB) Multicloud management Migration services Governance & compliance Cloud security
  • 29. #CiscoPS17 Your Opportunity in a Multicloud World $436B Software Integration Services $124B 19.4% CAGR Cloud Services Top CIO Priorities Cloud Security Networking Enterprise Apps
  • 30. #CiscoPS17 35% 33% 35% 33% 30% 34% 2016 2017 Cisco Practice Revenues Cisco-related Support, Cloud & Managed Services Cisco-related Prof & Consulting Services Cisco Products (Hardware & Software) Most Profitable Partners Pivoting to Cloud & Managed
  • 31. Cisco Partner Summit 2017 #CiscoPS17 General Manager Worldwide Business Development & Operations AWS Marketplace Barry Russell @barryru
  • 32. On the Journey to the Cloud, Customers Require Software Solutions for Each Workload New Applications Digital & CX Analytics Mobile DC Migration Mission Critical Apps All In Mission Critical Apps Development & Test New Applications This journey includes software migrating to the cloud
  • 33. AWS Marketplace Innovates Software Procurement Find, Test, Buy, Deploy, and Manage Software in the Cloud About • Deploy software on demand • Curated software from trusted vendors • 1250+ ISVs • 4000+ product listings • Simplified procurement and deployment • Billed through AWS account • Deployed in 14 regions around the world • 154,000 active customers
  • 34. AWS Marketplace Channel Programs Channel Incentive Program AWS Resellers can purchase software on behalf of end users and receive a rebate from ISVs Channel Opportunity Registration Consulting Partners can register opportunities with ISVs and receive compensation for subscriptions on AWS Marketplace Seller Private Offers AWS customers and Consulting Partners can negotiate customer pricing and terms and subscribe on AWS Marketplace Established Q1 2016 Established Q3 2017 New: Q3/Q4 2017 Partner Network
  • 36. #CiscoPS17 Business Cloud Advisor Cloud Automation Strategy Workshops Multicloud Workshops Elevate Your Role Managed Services / ConnectWise Unite API & Software Integration Skills (DevNet Express) AWS Partner Network Winning in a Multicloud World Build Capacity AM & SE Training Multicloud Playbooks Mentoring (Metsi, BayInfotech, etc) Accelerate Profits Cloud Attach Account Breakaway VIP & VIP Annuity Lifecycle Services New Buying Centers Differentiate
  • 37. #CiscoPS17 Campus/ HQ Public Cloud Spark Multicloud Meraki Network Intuitive Hyperflex & Converged Infrastructure Branch Endpoints DC/Private Cloud Cloud Advisory Cloud Consume Cloud Protect Cloud Connect Cisco is Your Partner From the Endpoint to the Cloud
  • 38. #CiscoPS17 Learn More: Cisco Multicloud Portfolio https://salesconnect.cisco.com/open.html?h=PAGE-11314 Cisco-Google Cloud https://salesconnect.cisco.com/open.html?h=PAGE-11290 Amazon Web Services APN aws.amazon.com/partners AWS Marketplace aws.amazon.com/marketplace|