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Imagination Designer
FONTE: BCG HENDERSON INSTITUTE
Voi vi trovate qui
COME IMMAGINI
IL FUTURO DELLA TUA AZIENDA
IN QUESTO NUOVO CONTESTO?
DEVI ESSERE MOLTO CHIARO
SULLO SCOPO E MOLTO
FLESSIBILE SUL PROGETTO
PAIN OR GAIN?
Fonte: Ozchen.com
IMMAGINARE IL FUTURO IN UN
MONDO VOLATILE, INCERTO E
AMBIGUO RICHIEDE UN
CAMBIAMENTO DI MINDSET
OCCORRE TENERE IN
CONSIDERAZIONE (E
RISPETTARE) I DIVERSI MODI IN
CUI LE PERSONE IMMAGINANO IL
LORO FUTURO
Differenti modi di immaginare il futuro
Fonte: Maurizio Goetz 2019
IN UNA LOGICA DICOTOMICA LE
CONTRADDIZIONI TRA
DIFFERENTI VISIONI CHE
EMERGONO SONO UN
PROBLEMA
LA DECRESCITA FELICE E’ FIGLIA
DEL PENSIERO BINARIO
PER IMMAGINARE NUOVI
MODELLI, DOBBIAMO ADOTTARE
UN PENSIERO A SPETTRO
TOTALE
IL FULL SPECTRUM THINKING E’ LA CAPACITA’ DI
CERCARE NUOVI PATTERN ESPLORANDO
GRADIENTI DI POSSIBILITA’AL DI FUORI,
ATTRAVERSO, O ANCHE SENZA NESSUNA GRIGLIA
O SCHEMA RIGIDO ABBANDONANDO LE
CATEGORIZZAZIONI, QUANDO ESSE DIVENTANO
TRAPPOLE MENTALI
Bob Johansen
Fonte: Ozchen.com
PER AVERE UN REALE IMPATTO OCCORRE
IDEARE, PROGETTARE, AGIRE CON UN
APPROCCIO IMMAGINATIVO APERTO ED ECO-
SISTEMICO PERCHE’ NESSUNO E’
SUFFICIENTEMENTE GRANDE DA POTERE
GENERARE FUTURO OPERANDO IN MODO
ISOLATO E NON SUFFICIENTEMENTE APERTO
Scenario
Futuro A
Scenario
Futuro B
Scenario
a
Spettro
Totale
ADDESTRAMENTO IMMAGINATIVO APERTO
APPROCCIO ECO-SISTEMICO
Approccio
Eco-
sistemico
aperto
Valorizzazione
delle diversità
Processi di co-
immaginazione
progettuale
aperta e
distribuita
Ricerca di
uno scopo
comune
superiore
Costruzione
di relazioni
anticipanti
IMMAGINARE IL FUTURO DEL TUO
BUSINESS IN UN MONDO VUCA
RICHIEDE UN CAMBIAMENTO DI
MINDSET POICHE’ SONO CAMBIATE LE
REGOLE COMPETITIVE
GRAZIE
.
Maurizio Goetz
Imagination
“What is now proved was
once only imagined.”
―William Blake

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