Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0

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Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0

Structured Data and
Quick Answers
Chasing ranking #0
Max Prin @maxxeight

Max Prin @maxxeight

Preface
Structured Data
Structuring the data
(optimizing the content’s structure)
Rich Snippets
“Feature Snippets”
(Quick Answers)
Max Prin @maxxeight

Structured Data
Markup
Max Prin @maxxeight

Structured Data?
Structured data are information on a
webpage that have been properly
marked up.
Structured data markup allows search engines
to better understand the content of the page.
Max Prin @maxxeight

Max Prin @maxxeight

Structured Data?
If Google understands the markup on your
pages, it can use this information to add
rich snippets and other features to your
search result.
- Google
Max Prin @maxxeight

Max Prin @maxxeight

technicalseo.com/seo-tools/amp/
Max Prin @maxxeight

Clicks = Traffic = Revenues
Max Prin @maxxeight

Markup
Vocabulary Format
• schema.org
• GoodRelations
• data-vocabulary.org
• Microdata
• RDFa
• JSON-LD
• microformats
Max Prin @maxxeight

Max Prin @maxxeight

Microdata
Max Prin @maxxeight

JavaScript Object Notation for Linked Data
Max Prin @maxxeight

JavaScript Object Notation for Linked Data
Max Prin @maxxeight

Max Prin @maxxeight

Max Prin @maxxeight

#0
#4
Quick Answers
(“Feature Snippets”)
Chasing ranking #0
Max Prin @maxxeight

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Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranking #0

1. Structured Data and Quick Answers Chasing ranking #0 Max Prin @maxxeight

2. Max Prin @maxxeight

3. Preface Structured Data Structuring the data (optimizing the content’s structure) Rich Snippets “Feature Snippets” (Quick Answers) Max Prin @maxxeight

4. Structured Data Markup Max Prin @maxxeight

5. Structured Data? Structured data are information on a webpage that have been properly marked up. Structured data markup allows search engines to better understand the content of the page. Max Prin @maxxeight

6. Max Prin @maxxeight

7. Structured Data? If Google understands the markup on your pages, it can use this information to add rich snippets and other features to your search result. - Google Max Prin @maxxeight

8. Max Prin @maxxeight

9. technicalseo.com/seo-tools/amp/ Max Prin @maxxeight

10. Clicks = Traffic = Revenues Max Prin @maxxeight

11. Markup Vocabulary Format • schema.org • GoodRelations • data-vocabulary.org • Microdata • RDFa • JSON-LD • microformats Max Prin @maxxeight

12. Max Prin @maxxeight

13. Microdata Max Prin @maxxeight

14. JavaScript Object Notation for Linked Data Max Prin @maxxeight

15. JavaScript Object Notation for Linked Data Max Prin @maxxeight

16. Max Prin @maxxeight

17. Max Prin @maxxeight

18. #0 #4 Quick Answers (“Feature Snippets”) Chasing ranking #0 Max Prin @maxxeight

Notas del editor

Rich Snippets Products and reviews Recipes Events Restaurants Articles Music Videos --- Breadcrumbs and site name Sitelinks searchbox Rich results Rich Cards AMP Recipes and Movies Knowledge Graph Entreprises Logo Social networks People/Artistes Social networks Events
Schema.org is a data vocabulary supported by the main search engines.
Introduced with HTML5 Attributes and values directly inserted in HTML tags -> can quickly become complicated when the info/data to markup is spread across the source code.
JSON-LD -> easier to implement, but be careful! Bing doesn’t support JSON-LD, yet. It’s easy to forget that you should not mark up data that is not visible to the user.
Structured Data Markup Helper
Structured Data Testing Tool