1. How Does Your Main Product and Your Ancillary Texts Link Together?

2. Magazine Cover.
Our 3 texts link together in a combination
of visual synergy. Both our Poster and our
Magazine are raising the brand awareness
of our film. Our Magazine uses the main
image of our Movie Star, however with
the Magazine we have added a more
professional photo shoot feel by taking
additional photographs. Both the poster
and the magazine cover tell different parts We used a sepia tone
of the story whilst remaining in synergy. throughout our three products
The poster shows predominantly the to represent the period aspect
horror aspect of the movie, whilst the of our story. With the magazine
magazine is focusing more on the period in particular we used a sepia
side and the idea of the 2 stories that run tone in the background and on
throughout our trailer. We wanted both the image of our main actor at
the past and the present to feature on the the front. However we used a
cover as this is a big part of our Hybrid colour image of our main actor
genre of “Found-Footage Period Horror”. again in the second image of her
As we used the same actor to play both on the cover to represent the
the main female protagonist of the past time difference between the
and the present in our trailer I thought it two characters played by the
would be a unique idea to have them both same actor. The styling of the
feature on the magazine cover, although it two looks also represent the
is essentially the same person, we used difference. Rather than use a
alternative styling and effects to show the screen shot from the trailer for
differences between them. the Magazine cover we decided
to take a separate photo shoot
for the magazine cover to create
a more professional feel.

3. Movie Poster.
Our poster continues the synergy and is in
theme with our horror genre. The main
image is different to what we have used
on the magazine but it is a still straight out The colours in the poster are in
of the trailer, it is a memorable moment in synergy with the colours on the
the trailer and is one of the last things you magazine cover and the trailer, we
see in the trailer. Having this as the poster have used very subdued tones.
ties in well as it means the last thing they Typical of a horror movie we have
remember from the trailer is the first thing used black and red, along with a
they see on the poster and this will sepia tone to represent the period
resonate with the audience as it will be a feature of our film. The lighting on
recognizable image stamped into their the face of the main image is
mind. The main text for the name of the effective I feel, as it casts shadows in
film is in the same font as the trailer her eyes and mouth and so her facial
however we have changed it from the features aren’t instantly
blood red that it is in the trailer to a more recognizable. The lighting we used
subdued tone of red, we wanted to was just xenon headlights of my car
achieve a mud red to mix in the themes of as we filmed at night, however we
the lane and the blood shed. The poster is feel this has created the perfect
compiling of 3 images which is in synergy desired effect on the image. The
with the magazine which comprises of 2 strap line at the top of the poster
images on the cover, an unusual “what they saw will cost them their
convention for a magazine. The poster has lives” comes straight out of the
the main statement image which draws trailer and so this again shows
the audience in however it then has 2 instant synergy between these two
smaller images at the bottom which aren’t products. We have used the same
noticeable unless looked at closely. 1 is of colour for this strap line as in the
the lane and the other is the flash image trailer and this all adds to the
of the killer which appears in the trailer. audiences recognition of the poster
being linked to the trailer.

4. Synergistic Features – Trailer and Poster
The synergy between the fonts used in both the trailer and in
the poster are the same with slight colour difference; the font
in the poster is more of a burnt red whilst the colour of the
trailer text is blood red. This slight difference I feel is
important as I think that as much as we want synergy we also
want there to be a difference between each of the products
we have created. The magazine uses a different font for the
cover lines, however to create synergy we used the
recognised film font from the trailer and the poster for the
cover of the magazine. The synergy between the poster and
the trailer is very noticeable as they literally reflect each
other, the poster is a still straight out of the movie.

5. Synergistic Features – Magazine and Trailer
The main synergistic features between our trailer and our
magazine cover is the feature of the female protagonist. We used
one actress to portray both past and present female roles and so
this is a unique feature that we carried across to the cover of our
magazine. We also continued the theme of using a sepia tone for
the past character however the present day character is seen in
saturated colour. We used the same colour scheme in all 3 of our
products and we also used the same font for the cover of the
magazine for the name “Lovers Lane” as this feature allows the
audience to instantly identify that the magazine is an ancillary text
to the trailer as the font is the same. This has been seen before
most memorably with the film Tron, where the light blue font was
noticeable in all media products relative to the film. The images
are slightly different but this is because the magazine would have
its own style.

6. How Does Your Main Product and Your Ancillary Texts Link Together?
Overall the strong links between our three media
pieces are the font- this has created an identity for our film
and is an easy and effective way of linking them all together.
The reoccurrence of the main female protagonist- when an
audience sees the actress they will instantly know what film
she is from because of the focus on her throughout. Our
female character is perceived in the poster as you would
expect from a horror film, she is shown as helpless and in
pain. Whereas in the magazine cover we see the story behind
the film portrayed in a more artistic way, she represents the
female character in a more fashion styled photo shoot. We
could have shown various different characters throughout
our cover and poster, such as the killer or the male
protagonist but this wouldn’t have been as effective in
making a brand. The colour scheme throughout our trailer
and poster is predominately black and red, following in the
typical horror genre. The colours can then link the pieces
together, however because the colour combination is so
popular within horror films the relation may not be that
strong. The colour scheme isn’t as identifiable on the cover of
the magazine as our inspiration was more fashion –
alternative lifestyle magazines that produce a movie
special, therefore it would be more likely to have its own
stylistic features that would be recognised by its own target
readership.. To make our whole brand stronger I think we
could have used a stronger colour scheme and more
effectively.