Session given during Drupal Con Amsterdam 2014 About Eurail.com Eurail.com is a fast growing company that sells train passes online worldwide, with which travellers can visit Europe by train for a few days or a few weeks. Main products are InterRail passes for European residents and Eurail passes for the rest of the world. Eurail.com belongs to one of the 50 largest internet companies in the Netherlands (located in Utrecht) with the yearly turnover of 60 million euro. Running 3 ecommerce websites: www.eurail.com, www.interrail.eu and www.germanrailpasses.com What and Why? Eurail was experiencing the problems with their previous supplier in support, maintenance of the websites and in development of new features. Outstanding downtimes of the web applications leaded to the drops in sales. They were looking for a reliable technical partner who could fulfill the existing gaps and who could act as a technical adviser and integrator in the long-term relations. How? Audit of the code, security bug fixing Onboarding on a new platform - Acquia Cloud Enterprise Performance testing with BlazeMeter 24/7 SLA Support Complete Drupal 6 to Drupal 7 migration Agile development CDN integration Drupal Commerce integration Ecommerce migration into Drupal Who? Eurail team Adyax engagement, development and support teams Partnership with Commerce Guys When? Start: March 2013 1 month of Onboarding 7 months of re-development/migration to Drupal 7 1.5 years of Support 7 months for ecommerce migration to Drupal Commerce Strategy and development plan up to 2017 Results and Learnings? No downtime Stable sales Improved user experience, content management Ecommerce flows optimized ... More learnings will be presented by the IT manager of the Eurail.com - Hugo Knobbout, who kindly agreed to assist Adyax in presentation on the conference.

1. EURAI L.COM: SELLING TRAIN PASSES
@ A D Y A X
ONLINE WITH DRUPAL
A L E K S E Y K H O D A K O V S K I Y & H U G O K N O B B O U T
F A C E B O O K . C O M / E U R A I L F A C E B O O K . C O M / I N T E R R A I L

2. LARGEST DRUPAL SHOP I N EUROPE
350 PROJECTS
150 DRUPALERS
7 YEARS O F GROWTH
10K HOURS PROJECTS

3. AGENDA
Eurail.com
What and Why?
Who?
How and When?
Results and Learnings
Q&A

4. EURAIL.COM
C O M P A N Y , P R O D U C T S A N D P R O J E C T G O A L S

5. A LITTLE ABOUT EURAI L.COM
100% E-COMMERCE COMPANY
I N TOP 50 DUTCH LARGEST E-COMMERCE
COMPANIES
30 EMPLOYEES IN UTRECHT
€60M TURNOVER PER YEAR

6. EURAIL.COM
Cooperation between 30 European railway and shipping lines
The Eurail pass was launched in 1959
Eurail.com company was established in 2006
Sell Rail Passes on a global scale through:
www.eurail.com
www.interrail.eu
www.germanrailpasses.com

7. EUROPEAN RAI L PASS FOR EVERY CITIZEN IN THE WORLD
for non-European residents
for European residents

8. OUR WEBSITES: EURAI L.COM

9. OUR WEBSITES: I NTERRAI L.EU

10. CORPORATE PHILOSOPHY
Keep strategic activities in
house
Outsource operational activities
to the best suited companies

11. WHAT DOES THIS APPROACH MEAN?
Internal focus
Content & Media creation
Customer Service
Business development
Search Engine Marketing
External focus
Payment
Fulfilment
Pass delivery
Translations

12. WHAT AND WHY?
P R O J E C T

13. PROJECT GOALS
• Find a partner in Europe with Drupal experts
• Make sure the website is never unreachable again
• Increase user experience/performance where Eurail.com customers are
• Content management on the website should be super easy (with no
knowledge of HTML)
• Go from unstructured to structured (make sure content can be reused
everywhere)
• Migrate all the content from the old website and make sure Google still
likes us
• Go live before next high season (1 march 2014)

14. … AND O F COURSE
MORE!!!

15. NEW PARTNERS
Drupal & Hosting Partner
Drupal Partner
E-commerce & Hosting Partner Hosting Partner

16. SITE UPGRADE

17. FUTURE-READY ARCHITECTURE
E-ticketing
Online reservations
Whitelabels
API and Webservices
Trips
New products & New countries

18. WHO?
T E A M S & C O O R D I N A T I O N

19. DRUPAL PARTNER: ADYAX
Drupal Partner
Engagement
Development Teams
Support

20. HOSTING PARTNER: ACQUIA
On-boarding
Technical Teams
Support
Hosting Partner

21. COORDINATION

22. HOW AND WHEN?
K E Y S T E P S A N D T I M E L I N E

23. TIMELINE
2010
2012
2013
2014
2015
2016
RFP: D7 Project
Acquia On-boarding
Support: D6 Project
D7 Project
Release: D7 Project
Support: D7 Project
E-commerce Project
Release: E-commerce Project
Support: D7+Eco Project
E-commerce Phase 2

24. ON-BOARDING
2013 Jan Mar May Jul Sep Nov
2014
Feb Apr Jun Aug Oct Dec
Goals:
- Analyse the existing problems
- Run the functional and security audits
- Correct all Critical and Blocker issues
- Evaluate and improve the Performance
- On-board on the new Platform
- Ensure no regressions

25. STEP 1: O FF-BOARDING
2013 Jan Mar May Jul Sep Nov
2014
Feb Apr Jun Aug Oct Dec
Start with Checklist
A. Complete exports:
1. Code*
2. Database
3. Files
4. setting.php
B. Technical
1. Installation instructions
2. Configurations (php, Apache, Varnish, etc
3. …
C. 3-5 last accidents on production
@adyax facebook.com/eurail facebook.com/interrail

26. STEP 2: CODE / CONFIGURATION AUDIT
2013 Jan Mar May Jul Sep Nov
2014
Feb Apr Jun Aug Oct Dec
• Code health, security, performance
• Custom server configurations
• Functional discovery, health, security
• 3d parties integrations
• Performance
• SEO
@adyax facebook.com/eurail facebook.com/interrail

27. STEP 3: PERFORMANCE / SECURITY BUG-FIXING
Jan Mar May Jul Sep Nov
2014
Feb
Apr Jun Aug Oct Dec
2013
ONLY CRITICAL AND BLOCKER ISSUES
@adyax facebook.com/eurail facebook.com/interrail

28. STEP 4: ON-BOARDING O N ACQUIA CLOUD
Jan Mar May Jul Sep Nov
2014
Feb
Apr Jun Aug Oct Dec
2013
Platform Server configuration Applications
@adyax facebook.com/eurail facebook.com/interrail

29. STEP 5: FUNCTIONAL / PERFORMANCE TESTING
Jan Mar May Jul Sep Nov
2014
Feb
Apr Jun Aug Oct Dec
2013
@adyax facebook.com/eurail facebook.com/interrail

30. STEP 6: RELEASE
Jan Mar May Jul Sep Nov
2014
Feb
Apr Jun Aug Oct Dec
2013
@adyax facebook.com/eurail facebook.com/interrail

31. D6 SUPPORT
Mar May Jul Sep Nov
Feb
Apr Jun Aug Oct Dec
2013
Jan 2014
Objectives:
- Support assistance
- Preventive / Adaptive maintenance
- 24/7 SLA coverage

32. CDN PROJECT
Jan Mar May Jul Sep Nov
2014
Feb
Apr Jun Dec
2013
@adyax facebook.com/eurail facebook.com/interrail
Aug Oct

33. AUTOMATED TESTING INTEGRATION
Jan Mar May Jul Sep Nov
2014
Feb
Apr Jun Aug Oct Dec
2013
Continuous integration testing Critical functionality
@adyax facebook.com/eurail facebook.com/interrail
daily & weekly control

34. D7 PROJECT
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2013
Feb
2014 Jan
Goals:
- Re-design the application architecture
- Update the front-end design
- Re-think the content and media structure
- Improve the back-office experience
- SEO focus while sites migration

35. STEP 1: FUNCTIONAL REQUIREMENTS
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2013
@adyax facebook.com/eurail facebook.com/interrail
Feb
2014 Jan
Business requirements
Development iteration
Functional specification
Mockups & Design
Functional discovery of D6 app

36. STEP 2: ARCHITECTURE DECISIONS
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2013
1 page = 1 node
Product display & Product selectors
@adyax facebook.com/eurail facebook.com/interrail
Feb
2014 Jan
Structured content
Reusable media assets
No blocks
Editorial experience simplification
Clear back-office
Manual content migration

37. STEP 3: AGI LE DEVELOPMENT
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2013
@adyax facebook.com/eurail facebook.com/interrail
Feb
2014 Jan
15 Sprints to Release
Product backlog Sprint backlog Product - Potential delivery

38. STEP 4: NEW FEATURE / CONTENT FREEZE
May Jul Sep Nov
Mar
Apr Jun Aug Oct Dec
2013
@adyax facebook.com/eurail facebook.com/interrail
Feb
2014 Jan
No New content No New features

39. STEP 5: M IGRATION & SEO
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2013
@adyax facebook.com/eurail facebook.com/interrail
Feb
2014 Jan
• Merge/unpublish pages on Original site 3-4 months
before the migration
• Iteratively transform the content and urls on
Original site to keep Google love after migration
• Migrate Content + URLs
• Run the mirror tests (traffic from Original site to
New site)

40. STEP 6: PLATFORM & PERFORMANCE
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2013
@adyax facebook.com/eurail facebook.com/interrail
Feb
2014 Jan
Redimension the Platform
Verify the Performance

41. STEP 7: D7 PROJECT RELEASE
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2013
@adyax facebook.com/eurail facebook.com/interrail
Feb
2014 Jan

42. D7 SUPPORT
Mar May Jul Sep Nov
Feb
Apr Jun Aug Oct Dec
2014
Jan 2015
Same objectives:
- Support assistance
- Preventive / Adaptive maintenance
- 24/7 SLA coverage
No Major issues
since Go-live

43. E-COMMERCE PROJECT
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2014
Feb
2015 Jan
Goals:
- Re-design the E-commerce component
- Improve the Architecture
- Remove manual processes
- New features faster online

44. STEP 0: SOLUTIONS
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2014
@adyax facebook.com/eurail facebook.com/interrail
Feb
2015 Jan
OR

45. STEP 1: BUSINESS REQUIREMENTS
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2014
@adyax facebook.com/eurail facebook.com/interrail
Feb
2015 Jan
10+ Workshops
300+ User stories collected
1k+ Acceptance Criteria
5 White papers

46. STEP 2: ARCHITECTURE
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2014
@adyax facebook.com/eurail facebook.com/interrail
Feb
2015 Jan
OR

47. STEP 3: PLANNING & DEVELOPMENT
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2014
Partner Solutions
@adyax facebook.com/eurail facebook.com/interrail
Feb
2015 Jan
Core
Checkout
Payment
Fulfilment Finance & Reporting

48. STEP 4: PLATFORM
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2014
@adyax facebook.com/eurail facebook.com/interrail
Feb
2015 Jan
Redimension the Platform to On-board E-commerce
• Faster DB servers
• Extra Front servers for Customer Service & Checkout

49. STEP 5: RELEASING
May Jul Sep Nov Mar
Apr Jun Aug Oct Dec
2014
@adyax facebook.com/eurail facebook.com/interrail
Feb
2015 Jan

50. RESULTS AND LEARNINGS

51. RESULTS
• Scalable hosting platform
• No downtime
• Stable sales
• Improved user experience, content management
• E-commerce flows optimised
@adyax facebook.com/eurail facebook.com/interrail

52. LESSONS LEARNED
• Find a partner that fits with the way your organisation is working
and thinking
• Define the word “Flexible”
• Steering committees is never a waste of time (yes even in good
times)
• Good tracking and documentation system (Jira and Redmine) are a
must have
• Content migration is always taking more time than you expect (for
us it is just a bunch of words, for others it is their baby)
• The ‘3 week sprint approach’ has worked really well
@adyax facebook.com/eurail facebook.com/interrail

53. Q&A
Q U E S T I O N S A N D A N S W E R S

54. BE THE FASTEST HACKER
@adyax facebook.com/eurail facebook.com/interrail
AND
WIN A PARROT 2.0 DRONE
d8hack.adyax.com

55. WHAT DID YOU THINK?
H T T P : / / G O O . G L / 9 S 9 U K 9
FOLLOW US @ADYAX