This document provides tips for using Pinterest to build a loyal brand following. It discusses defining the essential elements of a Pinterest brand, including pinning content regularly, creating timeless and original content, and building thought leadership. Anatomy of a fantastic pin is also covered, emphasizing beautiful, descriptive, keyword-rich images with calls to action. Pinterest is highlighted as a long-term source of web traffic where content remains relevant for many months.
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How to use pinterest to build a loyal following for your brand fitzpatrick-150329101519-conversion-gate01
1. @PegFitzpatrick
How to Use Pinterest
to Build a
Loyal Following
for Your Brand
Presented by
Peg Fitzpatrick
2. Get serious about building your
Pinterest brand
Get the most value from your social media efforts
Transform your passions into actions
Anatomy of a fantastic pin
Define essential elements of your Pinterest brand
Building your visual brand on Pinterest
3. How long do social media posts last?
50% of visits
happen 3 and a half
months after you
pin.
Source:http://blog.piqora.com/pinterest-roi-study/
4. Pinterest is LONG TERM web traffic
• Pinned over 37
weeks ago
Source:http://blog.piqora.com/pinterest-roi-
study/
10. Why build a brand on Pinterest?
Share who you are and what you love
Build your expertise on a topic
Connect with others passionate on the same topic
Create an engaged audience for your brand
17. Transform your passions
Find pins that represent things you love
Connect with a new community with shared interests
Pinterest is replacing traditional search methods
Smart feed finds personalized, relevant content for
you
25. Anatomy of a fantastic pin
Share beautiful images
Use descriptive text to help and explain
Maximize your image size
Write keyword rich content
Add a call to action to your description
34. Essential elements of a stellar
Pinterest brand
Pin content regularly
Create timeless content
Build brand thought leadership
Provide assistance or education
Create content to share your brand expertise
Add value to their community
35.
36. Are you ready to boost your brand
with Pinterest?
Be time efficient with your social media
Build a brand based on your passions
Create actionable pins that bring web traffic and sales
Build a unique visual brand on Pinterest
Introduce your community to what makes
your brand tick.