How to boost SharePoint users adoption? - Use Marketing for innovation and Fun instead of traditionnal training and e-learning - Simplify as much as possible your collaborative project

1. ©EMS conseil - Tous droits réservés – 2014
When SharePoint adoption becomes efficient
with marketing and gamification approaches

3. FUN can obviously
change behaviour
for the better

4. Page 4
SII un partenaire global: « thinking globally,
acting locally «
402008 8.4 M CHF
Digital
Agency
Solutions
Mobile
4.700
Ingénieurs
1979
Créée
359 M CHF
Chiffre d’affaire
14 Pays
4 continents
3B+
Notation financière
Banque
Privée
Délégation et placement de personnel
Defence &
Aerospace
3 agences
Genève, Lausanne, Zurich

5. Références
French leader
In change management on Windows, Office 365, Yammer, SharePoint,
Outlook, Lync, CRM, Windows 7 & 8.
Over one million users helped
5
EMS Conseil Paris – Lyon since 2004 25 persons
Audit of usages
Digital maturity improvement
Office 365
Social and collaborative
enterprise network
New intranet
Change such as merger or
office move

6. Agenda
o Return on operating experience with the adoption
of collaborative uses in a French luxury company
o How gamification can boost users adoption?

7. The implementation of a SharePoint intranet 4 years ago didn’t
meet its expectations.
Positive facts Improvement areas
First steps in working together for some
teams,
Existence of a documentary database
Charted interface, high quality
Technical problems : access for subsidiaries,
slowness…
Interface too complex
Lack of integration with pre-existing
Constraining management
Extensive need for training sessions and
support

8. Many needs, from the simplest to the most elaborate!
What was needed:
 Sharing documents and keeping track of their life cycle
 Sharing information, knowledge, best practices
 Decrease the volume of emails
 Limiting multiple storage
 Collaborating with partners outside the company
 Working on transverse projects
 Managing work spaces with specific access rights
 Disseminating of news
 Being alerted about information and documents updates
 Collecting information via forms

9. What did users want in the end?
Verbatim – Important need to access information more easily
« If the info interests everyone
(25 persons), I send an email. » « We don’t all have the same
level of information. »
« It happens often that, when we need something, we don’t
know where to look (…). We don’t have a central location
where we can find all the procedures. »
« We are sometimes in cc, but
truly not enough. »
« Our function is also to make
sure everyone has the
information. »
« If questions could be shared and if
subsidiaries could exchange data,
it would be a definitive advantage. »
« The stand managers call
each other a lot before asking
us questions. »
« We try and avoid to swamp stores
with emails. They get an average of 20
every day. »

10. 10
+
Training
& Development
BUZZ
-
Counterproductive Not essential
- +
Chat and availability
Online
meetings
Conversation wall
(Communication)
Lists/Excel
Export
Conversation wall
(New shop/coaching)
Screen
sharing
Documents
synchronization
Conversation wall
(HR/Procedures)
Documents sharing
To meet users’ needs appropriately, it appeared necessary to
prioritize their needs.
ERP Integration
(Sales dpt)
Ease of implementation
Addedvalue

11. « A complex system that works is
invariably found to have evolved from a
simple system that worked. Gall law

12. Free 
No customization
Little support
Self-selling offer
Viral adoption
The Gall law was implemented relying on the
Freemium/Premium model of the consumer market.
Has a cost (money and/or time)
Numerous functionnalities (too complex?)
Training required
Targeted adoption
Freemium Premium

13. We had to avoid all the mistakes that can kill a Freemium offer
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« We identified 4 models of collaborative sites. »
« We will start out with a collaborative site for the SI dpt. »
« SharePoint offers many functionnalities… they are all available in a
sandbox for users to choose from. »
« We need to replace the former collaborative spaces with the new
one first. »
« We want to start by training users to SharePoint. »
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14. A progressive roadmap :
From the simpliest to the most complicated
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Freemium
Offer
Premium
Offer
M1 M2 M3 M4
For all
For
experts
New
functionnalities
1st standard communities
in SharePoint
1st customized
communities
in SharePoint
Site manager
training sessions
1st Yammer communities Yammer for all

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The Freemium/Premium approach reduces 4 of the 6 main risks
with this type of project.
Management
involvement
Interest for the job
Reliable technical
solution
Problem of replacing
what already exists
Infobesity
Unmastered budget

16. A noted evolution
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BEFORE AFTER

17. Supporting community managers
Communicating and teasing
Promoting collaborative
helpdesk
Giving a choice between
learning tools
The support around the SharePoint Freemium offer is similar to
the support around Yammer.

18. Case studies :
How gamification can boost
users adoption

19. Benefit from the contents you need
Manage your
time better

20. 2MN TO PLAY MY RESULT AND OTHERS RESULTS FOLLOW UP BY
THE CUSTOMER
An efficient and fun way to learn
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21. Example of change management with Skillisy
Launching
meeting and
interviews of
users
Skillisy Challenge to
discover and master
Lync
Feedback
meeting
Showroom & Skillisy
Challenge
5 days of on-
site intervention
Give choice
Self help community
Lync Collaborative tools
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Setting challenges during an on-site or online event.
55 to 79% of attendees!

23. Teasing and giving the choice between available tools.

24. Before, during and after the migration,
users can choose the tool that suits them best.

25. THE CLUB
Your first community: the self help community

26. Thank you
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