Emphasise Bristol-Myers Squibb’s 3 key capabilities (cooperation, innovation and advancement) in the coming 3-5 years.

1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
CASE STUDY
Bringing corporate
behaviours to life through
employees experiences.
Client
Bristol-Myers Squibb
"
Region
China
"
Date
2013/2014
Keywords
Career sites
Talent Relationship
Management
Social media
WIN
YOUR
CAREER

2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BACKGROUND
Bristol-Myers Squibb is a global BioPharma company firmly
focused on its mission to discover, develop and deliver
innovative medicines that help patients prevail over serious
diseases.
This leading company has 3 key capabilities:"
Cooperation, innovation and advancement.

3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BRIEF
Emphasise Bristol-Myers Squibb’s 3 key capabilities
(cooperation, innovation and advancement) in the coming 3-5
years.

4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
SOLUTION
Maximum developed an internal competition campaign to let
employees share their stories regarding the 3 categories, giving
exposure to all the talented Employees. Through the
competition, BMS could identify talents in the early stage and
celebrate the achievements together.

5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved

6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
COMPETITION
WEBSITE
Introduce campaign theme Enter stories in text/photo/video
View all the submitted entries Show the numbers of “View” and
“Like”
Create profile page

7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
For more information, talk to me.
Emile MacGillavry
Managing Director!
!
!
T: +86 139 1811 0043
E: emile.mac.gillavry@maximum.com
W: maximum.com/emile-mac-gillavry
NEXT STEPS

8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
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