Build a distinctive employer brand to stand out of the crowd and attract top talent, delivering the message “Deloitte, the best start of your career”.

1. 1© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
YOUR
BEST
START
CASE STUDY
Delivering the message
“Deloitte, the best start of
your career”.
Client
Deloitte
Region
China
Date
2012, 2013
Keywords
Graduate Marketing
Career Sites
Recruitment Videos

2. 2© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
BACKGROUND
During the annual campus recruitment season, Deloitte China
faced fierce competition in the battle for top talent from
companies such as EY, KPMG, PwC and also other
businesses in industries such as banking and FMCG.

3. 3© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
BRIEF
Build a distinctive employer brand to stand out of the crowd and
attract top talent, delivering the message “Deloitte, the best start
of your career”.

4. 4© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
SOLUTION
Maximum developed a creative concept centralised around “The
Green Dot” to deliver the message of how Deloitte is the best
start of a career for graduates.
Using this concept, a series of posters, pull-up banners and a
promotional video were produced to guide graduates to
Deloitte’s campus recruitment event.

5. 5© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
Take on challenges with
the Financial Industry?
Top Graduates With graduation close at hand, you are about to make one of the most important decisions in your life:
in which industry will I start my dream career? You might be dazzled by the choices. Will it be Aviation? Banking? IT? FMCG? Or...
One thing is for sure: the decision you are about to make will determine your future career, or even the rest of your life.
If your ambition is to claim the top, Deloitte is where you should be. Because at Deloitte, you will enjoy global resources, receive
extensive trainings and be guided by seasoned professionals every step of your growth. Not in one industry, but all industries that
our professionals advise to. This allows everyone at Deloitte the broadest scale of experiences you can imagine. And all that in a
culture that is based on the utmost quality, innovation and respect for everyone that contributes to the success of our clients.
Are you ready for the best start pointing of your career? Go to www.workatdeloitte.com to find out how!
The Green Dot Poster

6. 6© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
For more information, talk to me.
Emile MacGillavry
Managing Director!
!
!
T: +86 139 1811 0043
E: emile.mac.gillavry@maximum.com
W: maximum.com/emile-mac-gillavry
NEXT STEPS

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