Mayank Shah is a sales and marketing professional with over 16 years of experience in telecom sales management. He is currently the Geo Head North & West for NIIT Limited, where he leads a team responsible for sales, service delivery, and support functions in the region. Previously, he spent over 11 years at Bharti Airtel in various zonal management roles, where he achieved significant revenue and customer growth. He has a strong track record of team management, relationship building, execution excellence, and customer focus.

1. MAYANK SHAH
Mobile: +91-9932233300 ~ E-Mail: mayank_shah76@yahoo.com
Sales & Marketing Professional with 16 years of experience in spearheading significant sales & profit
growth, Channel & Distribution Management and Team Management
An Overview
 Presently associated with NIIT Limited, as Geo Head North & West UNC
 Engaging & leading team comprising key functions such as Sales, Service Delivery & other support functions.
Building a strong learning & development within zonal structure.
 Effective execution of Sales & service initiative to build productivity and customer centricity within zone
 Ensuring team works with partners with win-win mindset and ensures partners drive GTM agenda through
superior execution and robust infrastructure.
 Previously associated with Bharti Airtel Limited, South Bengal Zone as Zonal Business Manager.
 11 Years of Telecom experience including Zonal Business responsibility for Customer Market Share and
Revenue Market Share growth.
BUSINESS SKILLS
Team Management: Build an aligned and energized team. Clearly communicate strategic intent into simple
actionable. Creates learning opportunities for team. Attract and retain talent in team.
Collaborative Relationships: Proactively develops synergy between cross functions. Ensures team shows
respect, humility and sensitivity while dealing with channel partners & customers. Align Channel partners with
organizational priorities.
Execution Excellence: Translates strategic priorities into operational excellence. Adopts a planned approach
to meet goals. Aligns communication amongst stakeholders to achieve end result.
Customer Centricity: Proactively identifies customer service issues & ensures timely resolution. Regularly
assesses customer satisfaction & looks at areas for improvement.
CAREER CONTOUR
Since Aug’15: NIIT Limited
 Heading North & West Metro Channel Business of NIIT Limited (Mumbai, Delhi, Pune)
 Leveraging institutional alliances. Driving effective execution of ATL/BTL activities at centre level
 Enhancement of Channel width & depth. Alignment & rejuvenation of Channel through various engagement
programs
Nov’06-Aug’15: Bharti Airtel Limited
Significant Highlights:
From May’13 : Zonal Business Manager : South Bengal Zone with Revenue of 32 Crore/Month
 South Bengal stood nationally 3rd
and won March to Macau. Achiever’s club award for FY 2013-14
 Legend award for winning Achiever Club award thrice in 8 years.
 East Hub Highest revenue growth of 31% for FY 2013-14
 Silver Award for overall performance for FY 2013-14
 Highest CMS growth of 1% in ROB for FY 2014-15
 Silver Award for base growth for FY 2014-15
 Highest Rural direct % in ROB through distribution restructuring.
Sept’11 to April’13 : Zonal Sales Manager : Guwahati Zone
 Achieved 2% CMS gain & 18% revenue growth in zone. Data tertiary to total tertiary grown to 7%
 Awarded Chase To Kuala Lumpur Foreign Trip: Achievers Club Award 2012. Ranked among Top 3 ZSM in Q3.
 Played important role in converting Tata Channel Partners into AEO in Dec’12 to leverage Data opportunity.

2.  Project ALEX : Top ZSM in Dongle sale consistently from Dec’12 to March’13
 Successfully done distribution restructuring in Guwahati for Granular Focus. Appointment of 8 AEO/Partners
Oct’10 to Aug’11 : Cluster Head, Ujjain
 Lead Ujjain Cluster comprising team of 3 ZSM & 18 TM
 Benchmarked cluster In distribution with highest DPL, transacting ASCs, lowest zero SSO sites, best DTLO &
DSSO in circle, right Size RD with lowest 1.3 RD per Site
 Consistently received the best cluster in Project Rannvijay : distribution expansion in GIS villages.
 Awarded Certificate for Excellence in Distribution during Shatak contest
Nov’06 to Sept’10 : Zonal Sales Manager, Indore Zone
 Successfully implemented Ward Wise Strategy for Indore City (2010) and received SOGA leadership
 Served as active member of Varchaswa Council : A team for cross functional synergy and problem resolution
 Instrumental in rural distribution tollout in Indore zone during year 2008 (RS-RD Model)
 Instrumental in network planning of east & West Nimar , Dhar , Barwani & Jhabua district
 Received Winner of Cruise To Singapore Trip : Achiever’s Club Award 2007
 Achieved Significant Contributor Director’s Award for the year 2007-2008 for Nimar Turnaround
 Achieved highest Leadership Competencies Rating for Year 2007-2008 and 2008-2009
May’04-Nov’06: Reliance Telecom Ltd., Indore as ASM
 Looked after the untapped market like Ratlam, Mandsaur, Neemach & Jhabua districts; handled GSM
prepaid and gained 35% market share.
 Handled the acquisitions for the business and doubled them from 3000 to 5500 per month and increased the
revenue from Rs. 31 Lakhs to Rs. 67 Lakhs.
 Played an active part in opening unique recharge outlets and unique SIM selling outlets by 40%.
COMMENCED CAREER
Sep’99-May’04: Hindustan Lever Ltd., Jabalapur as Territory Sales In-charge
 Served as Territory Sales In-Charge in Detergent Division and worked on various parts of MPCG.
 Proactively handled the sales of power brands like Lux, Lifeboy, Surf, Breeze, Wheel, etc.
 Managed a retail base of 5k, mentored a team of 8 Distributors, 2 Pilots and 35 DSE.
 Generated turnover of over Rs. 4.5 Corers a month and 12% annual growth which was the highest growth by
any TSI in MP East Region.
 Spearheaded the availability, visibility and trade recommendation as tools to gain sales growth.
 Looked after the distribution business and formed a focused way of education & disciplined way of working.
 Received V rating in appraisal in the cycle in 2002 & 2003.
SCHOLASTICS
1999 M.B.A. (Marketing Management) from Bhavnagar University. Secured First Class.
1996 B.Sc. (Physics) from M.S. University, Baroda. Secured First Class.
1993 XII from GSEB. Secured First Class.
PERSONAL DOSSIER
Date of Birth: 8th
May’1976
Languages Known: English, Hindi and Gujarati
Permanent Address: C/o Vinodray P. Shah, Bungalow No.1, Nirman Duplex, Near Arunachal Society,
Subhanpura, Baroda, Gujarat
Present Address: A/1203, Ahuja Clubbelife, Eksar Road, Borivali (W), Mumbai-400091