Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors.
Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to:
-Build an integrated fundraising brand
-Create a multi-channel marketing plan
-Curate engaging fundraising initiatives
-Identify donor segments
-Leverage targeted stewardship efforts
From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels.
Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0
2. Ryan Stover
Co-Founder & Success Team Manager
Community Funded Enterprises
Ryan@CommunityFunded.com
McCabe Callahan
Co-Founder & CEO
Community Funded Enterprises
McCabe@CommunityFunded.com
With you today:
3. Today:
• Why are universities crowdfunding?
• What can crowdfunding do in addition to fundraising?
• How to integrate crowdfunding into your strategy
5. EDUCATION ADVANCEMENT FACES THESE PROBLEMS:
New Donor Paradigms
A NEW TYPE OF DONOR
Next generation donors
must be engaged and
stewarded differently.
1. Engage with causes to help people, not
institutions.
2. Support issues rather than organizations.
3. Prefer smaller actions before larger
commitments to a cause.
4. Are influenced by the behavior of peers.
5. Treat all their assets (time, money, network,
etc.) as having equal value.
Top 5 findings from the Millennial Impact Report
6. EDUCATION ADVANCEMENT FACES THESE PROBLEMS:
OUTDATED TACTICS
Ineffective & Inefficient
Postcards. Phone banks.
CC Forms. Bake Sales.
New Donor Paradigms
A NEW TYPE OF DONOR
Next generation donors
must be engaged and
stewarded differently.
PeopleOrganization
7. EDUCATION ADVANCEMENT FACES THESE PROBLEMS:
New Donor Paradigms
A NEW TYPE OF DONOR
Next generation donors
must be engaged and
stewarded differently.
Must Do More With Less
DWINDLING ROIs
Poor cost/results.
Prohibitive costs to reach
new donors.
OUTDATED TACTICS
Ineffective & Inefficient
Postcards. Phone banks.
CC Forms. Bake Sales.
8. CROWDFUNDING PROVIDES THE SOLUTION:
Doing More With Less
BETTER ROIs
Gives advancement
powerful new abilities.
Fits New Donor Paradigm
FOR TODAY’S DONORS
Donors are engaged and
stewarded correctly.
NEW TOOLS & TACTICS
Effective & Efficient
Fundraising
Marketing
Community Development
9. CROWDFUNDING PROVIDES THE SOLUTION:
Crowdfunding is becoming the new standard for online fundraising.
CU Boulder Year 1:
• 1,000+ Donors Engaged
• 60% New Donors
• 56% Millennials (18-24 yrs old)
• >$110K Raised
30. Social Media
A survey of more than 12,000 consumers asked how their friends’ social media posts
affected their purchase decisions, 81% of U.S. respondents said they were moderately-
to-highly influential. Nearly an equal number – 78% - said the posts by companies they
follow on social media impact their purchases. - http://www.marketforce.com/press-
releases/item/research-social-media-influence/
31. Social Media
Create platform assets
Create a social media strategy
Leverage existing channels
30% of social media fans share
‘to recommend a product, service,
movie, book etc.,’
- http://www.ipsos-na.com/news-polls/
pressrelease.aspx?id=6239
41. Crowdfunding as an Extension of Major Gifts
Planned or
Principal Gifts
Major Gifts
Annual Giving
Crowdfunding Prospects
42. Crowdfunding as an Extension of Major Gifts
Planned or
Principal Gifts
Major Gifts
Annual Giving
Crowdfunding Prospects
Identify Donor
Passions
43. Crowdfunding as an Extension of Major Gifts
Planned or
Principal Gifts
Major Gifts
Annual Giving
Crowdfunding Prospects
Analyze Giving
Capacities
44. Crowdfunding as an Extension of Major Gifts
Major Gifts
Annual Giving
Crowdfunding Prospects
Build Lasting
Relationships
Planned or
Principal Gifts
45. Integrating Crowdfunding Into your
Fundraising Strategy: Summary
Get Stakeholder “Buy-in”
Find Campaigns
Promote the platform
Launch
Stewardship