DIGITAL MARKETING MATTERS / AAF IC:CR Education Day 2015

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Participate with Josh in a discussion and practice of what digital marketing is, and how it can be used more effectively. Digital Marketing is a BIG topic. And depending on who you ask, the definition of this term is going to change a bit.For today’s discussion, we will be focused on the concepts of social marketing & your (or your clients) brand & developing great content representing all the above.

Marketing

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Lead & Content
Strategy
Proactive  
Web
Sales Relations  
& Systems
Other  
Awesome
• Sales Lead Automation
• Marketing/Sales Strategy
• Content Marketing Support
• Web Development/Coding
• WordPress & CMS
• Search Engine Optimization
• Customer Relationship
Management (CRM)
• Technology Implementation
• Cloud Systems Integration
• Graphic Design
• Podcasting/Audio
• Screencasting/Video
• Web Mapping Solutions
• Event Planning & Meetings
• Social Media Strategy
Marketing Technology in today’s digital world

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Digital Marketing = Big Topic
Social SEO/PPC Analytics Leads & Sales Technology

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Marketing
Technology
Email
Social
Customer
Relations (CRM)
Content 
Distro
Website & Blog!!
SEO-
PPC
Video/Art
Events/ 
Webinars
Mobile

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Why Digital > Social Marketing?
Outreach &  
Connections
Meet Them  
Where They Are
Time vs. Money Eﬀective

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"human brain on white background" by _DJ_ © Some Rights Reserved https://www.ﬂickr.com/photos/ﬂamephoenix1991/8376271918
ThemUnderstand

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Exercise!!

Understand
Who
Are your audiences? Are you sure? 
What
Do they need from you? Your marketing? 
Where
Are they looking? Are they ﬁnding you? 
When
Are they engaging you? Are you ready for them? 
Why
Are you not capturing more? Can you improve?
{

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Keys to Success

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"It's Abe... Honest" by LASZLO ILYES © Some Rights Reserved https://www.ﬂickr.com/photos/laszlo-photo/6763655377/
Honesty & Authenticity

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"View Through My Target Scope" by bk1bennett© Some Rights Reserved https://www.ﬂickr.com/photos/bk1bennett/2270505202
Focus

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"Instruct the Ignorant" by Tim Green © Some Rights Reserved https://www.ﬂickr.com/photos/atoach/2929229111
Educate & Inform

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"you make it complete" by Tim Geers © Some Rights Reserved https://www.ﬂickr.com/photos/timypenburg/4923668178
Act

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Tools to DO more
Dashboard Posting & Scheduling Analytics Automate

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
TweetDeck
Hootsuite
Dashboard

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Buﬀer
Hootsuite
Posting & Scheduling

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
SumAll
Buﬀer or Hootsuite
Analytics

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me
Zapier
IFTTT
Automate

Existing Presence
What do you have now? 
Want & Needs
What do you want to add to the mix? 
Content Plan
How will you produce content, time need to do right? 
How Quick
How can you phase in your work to be successful? 
Costs/Time
Getting help to do this and/or how much or your time?
Consider
{

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me" Q u e s t i o n e v e r y t h i n g / n u l l i u s i n v e r b a / t a k e n o b o d y ' s w o rd f o r i t " b y D u n c a n H u l l © A t t r i b u t i o n L i c e n s e h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d u l l h u n k / 2 0 2 8 7 2 7 1 7 /

@McNary

linkedin.com/in/mcnary/

mcnary.me

Joshua McNary
Marketing Technologist

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DIGITAL MARKETING MATTERS / AAF IC:CR Education Day 2015

1. @McNary linkedin.com/in/mcnary/ mcnary.me Joshua McNary  Marketing Technologist McNary Marketing & Design

2. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Lead & Content Strategy Proactive   Web Sales Relations   & Systems Other   Awesome • Sales Lead Automation • Marketing/Sales Strategy • Content Marketing Support • Web Development/Coding • WordPress & CMS • Search Engine Optimization • Customer Relationship Management (CRM) • Technology Implementation • Cloud Systems Integration • Graphic Design • Podcasting/Audio • Screencasting/Video • Web Mapping Solutions • Event Planning & Meetings • Social Media Strategy Marketing Technology in today’s digital world

6. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me Marketing Technology Email Social Customer Relations (CRM) Content  Distro Website & Blog!! SEO- PPC Video/Art Events/  Webinars Mobile

8. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"human brain on white background" by _DJ_ © Some Rights Reserved https://www.ﬂickr.com/photos/ﬂamephoenix1991/8376271918 ThemUnderstand

10. Understand Who Are your audiences? Are you sure?  What Do they need from you? Your marketing?  Where Are they looking? Are they ﬁnding you?  When Are they engaging you? Are you ready for them?  Why Are you not capturing more? Can you improve? {

12. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"It's Abe... Honest" by LASZLO ILYES © Some Rights Reserved https://www.ﬂickr.com/photos/laszlo-photo/6763655377/ Honesty & Authenticity

22. Existing Presence What do you have now?  Want & Needs What do you want to add to the mix?  Content Plan How will you produce content, time need to do right?  How Quick How can you phase in your work to be successful?  Costs/Time Getting help to do this and/or how much or your time? Consider {

23. Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me" Q u e s t i o n e v e r y t h i n g / n u l l i u s i n v e r b a / t a k e n o b o d y ' s w o rd f o r i t " b y D u n c a n H u l l © A t t r i b u t i o n L i c e n s e h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d u l l h u n k / 2 0 2 8 7 2 7 1 7 /

24. @McNary linkedin.com/in/mcnary/ mcnary.me Joshua McNary Marketing Technologist

DIGITAL MARKETING MATTERS / AAF IC:CR Education Day 2015

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