This document discusses how marketing affects consumers and helps companies. It notes that the average person sees 200-3000 marketing impressions per day, and it takes around 7 impressions to make an impact. It outlines both traditional marketing methods like print ads, events, sales calls and visits, as well as new methods like websites, blogs, social media and online tools. The document emphasizes that every interaction a company has, from phone calls to meetings to deliverables, represents a touchpoint that influences whether customers love or hate the brand. Employees are therefore part of the marketing and must represent the brand positively in all interactions.

1. MARKETING, HOW DOES IT AFFECT US?
AND HOW DOES IT HELP AERIAL SERVICES?

2. 200-3000+ IMPRESSIONS
PER PERSON PER DAY
Rule-of-thumb is 7 impressions needed to make an impact.

3. 200-3000+ IMPRESSIONS
PER PERSON PER DAY
Rule-of-thumb is 7 impressions needed to make an impact.

4. BRANDS ALL AROUND US
THEY MEAN SOMETHING.

5. WALMART DIFFERENT THAN TARGET?
THEY SELL THE SAME TYPE OF PRODUCTS! YET THEY ARE “DIFFERENT.”

6. MARKETING’S IMAGE
SOMETIMES, NOT SO GOOD.

7. BAD THINGS MARKETERS DO
Lie
Water down
Exaggerate
Deceive
Snotty/Ivory Towers
Infomercials
Promote Oil or Cigarettes

8. GOOD THINGS MARKETERS DO
Inform
Educate (you are learning something)
Innovate
Test marketplace
Properly match companies & consumers
Promote useful products & create win-wins
Help companies profit & create jobs

9. 1. Lead Generation 2. Opportunities 3. Sales
HOW DOES IT HELP COMPANIES?
SIMPLE FORMULA...

10. ...IN PRACTICE, ALOT TO IT
MARKETING-SALES-LEAD FUNNEL

11. TRADITIONAL MARKETING
Print Event
Flyers Tradeshows
Press Releases Brownbags
Ads Meetings
Sales Electronic
Calls Email
Visits Website

12. TRADITIONAL MARKETING
Print Event
Talking To Consumer
Flyers Tradeshows
Press Releases Brownbags
Ads Meetings
Sales Electronic
Calls Email
Visits Website

13. NEW MARKETING METHODS
Web Interaction
Interactive Presenting at Conferences
Website
Being part of industry
Blogs/Info
organizations
Mini-sites
Online Tools Listening to Blog/Thinkers
Google Ads, etc.
Consultative sales
Social Media
Twitter
Facebook

14. NEW MARKETING METHODS
Listening To Consumer,
Web Interaction
Interactive Presenting at Conferences
Website
Talking With
Being part of industry
Blogs/Info
organizations
Mini-sites
Online Tools Listening to Blog/Thinkers
Google Ads, etc.
Consultative sales
Social Media
Twitter
Facebook

15. WHERE DO YOU FIT IN TO THE BRAND?
EACH TOUCHPOINT MATTERS

16. HAVE CONTACT WITH CLIENTS?
Are you helping them to love
or hate Aerial Services?
Each time you have a
touchpoint with a outsider you
influence their prospective of
our brand, up or down the
“Brand Stairway.”

17. YOUR “MARKETING” ROLE
Touchpoints Things to remember
You are the brand!
Phone What you say is equivalent to an ad
Email Listen to customers, then react
Meetings Be accessible to customers
Documentation Produce a great deliverable/service
Deliverables Above all, keep your word
Many more...

18. YOUR “MARKETING” ROLE
Touchpoints Things to remember
Phone What you say is equivalent to an ad
Email Listen to customers, then react
Meetings Be accessible to customers
Documentation Produce a great deliverable/service
Deliverables Above all, keep your word
Many more...

19. SO REMEMBER, MARKETING AFFECTS US
WHEN BUYING BURGERS OR SELLING ANY PRODUCT.